Client Portfolio: Lewis, Longman & Walker
in Branding Digital Marketing | by Adrienne Morgan
Founded more than 20 years ago, Lewis Longman and Walker (LLW) is a Florida-based law firm, dedicated to providing expertise in a range of industries including, but not limited to land use, real estate, and governmental law.
Over the course of 2015, Sparxoo has had the opportunity to work with LLW on a variety of marketing initiatives including: branding, collateral design and website design and development. At the start of this project, we understood that LLW was at a pivotal point in their branding process and were interested in creating a new brand that better conveyed their value proposition and connected with target audiences.
With this background in mind, we focused our efforts on understanding the updated LLW brand and incorporating the new brand across all marketing elements, i.e. brochures, business cards, and a new corporate website. As part of our process, we continuously sought and integrated stakeholder buy-in from the LLW leadership team. This open dialogue and feedback process, enabled our team to deliver final products that resonated with the client and were aligned with the organization’s goals.
In June 2016, we officially launched the new LLW website, which reflects LLW’s new brand and further elevates the firm’s practice areas and the industries that their attorneys serve. Beyond showcasing the refreshed brand, the dynamic new site features an interactive attorney filter feature and a presentation/articles database, which are two of the most prominent areas of the new site. The new site can be viewed here: http://www.llw-law.com/