Tech Data + Sparxoo = The Silver Lining in the Cloud

in Branding Digital Marketing Strategy & Trends | by Kelsey Martinez

This past June, the Xoo crew produced an award-winning trade show booth for Tech Data, a world leading distributor of technology products, services and solutions.

Our team served as brand strategy experts, fusing innovative design with technology to produce the conference’s largest booth. We started by collaborating with the Tech Data team by concepting the theme and bringing it to life in a fully interactive and immersive experience, inclusive of augmented reality, interactive Cloud software demos, promotional videos, product displays and more.

Our team also produced various supporting assets, such print collateral and environmental signage to amp up the booth’s appeal. The final result? Guests were wowed, and Tech Data earned the title of the most badass booth of the conference.

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