12 Ways to Get More Followers on LinkedIn

No matter if you’re a Fortune 500 company or a trendy startup, grooming your LinkedIn page for success is important for your business. The social platform has grown to be the largest professional network in the world, making it imperative for brands to sign on and join the conversation.



LinkedIn has the power to build strong communities and brand loyalists from its 433 million active members. The more brand advocates your company has, the more credible and trustworthy your brand becomes. So how do you develop a strong follower base to garner that trust? Here are 12 ways to get more followers on LinkedIn:

  1. Engage with your followers. People like to share their opinions and make sure their voices are heard. When your followers interact with your brand’s content on LinkedIn, acknowledge it. Like your followers’ reposts and be sure to respond to all comments—whether they’re good or bad. The more you engage with followers, the better your relationship with them becomes. (And, they’re more likely to share their positive experiences with their friends and family.)
  1. Fine-tune your posting strategy. Before your brand rolls out its LinkedIn page, it’s important to develop a platform strategy. Identify your brand’s voice, find out when your audience is active on LinkedIn, and determine what type of content you’ll post and how frequently it should be shared with followers. To get started, check out these best practices for sharing and distributing content to consumers.
  1. Make your content digestible. When crafting content, create with your audience in mind. Write about information useful to them, and present it in a way that’s both easy to read and entertaining. According to LinkedIn, “best of” lists can receive nearly 40 percent more amplification than regular blogs or other articles. Creating listed content might be a great add to your social strategy, especially if your brand is new on LinkedIn.
  1. Tap into personal connections. Inviting your personal LinkedIn connections to follow your brand’s page is a great way to gain more profile exposure. Not to mention, it’s super easy to do and totally free. 
  1. Share company news and job opps. LinkedIn is the world’s largest community of professionals. Therefore, most of your page traffic will stem from individuals looking to learn more about your company’s current standings and career opportunities. Be sure to keep content relevant and up-to-date, and share with users when new job opportunities open up.
  1. Add a “follow” button to your website. By adding a “follow” button plugin to your brand’s website, your company is creating an easy way for consumers to stay in touch with you. A great place to add this button might be on your company’s blog, the footer menu or on a contact page. (Learn more about this easy plugin generator here.)
  1. Ask your employees to engage with your content. Your employees can be an invaluable asset when growing your LinkedIn audience. Users want to know first-hand what your company is like, so encourage them to engage with and share your content. Be sure employee responses are authentic and their personal profiles denote their current title and job description.
  1. Engage with LinkedIn groups. There are thousands of different groups on LinkedIn dedicated to hundreds of different topics. Be sure your brand joins group conversations to generate brand awareness and engagement opportunities. This will ultimately help your brand establish credibility and increase clicks to your brand’s public profile. (Learn more about LinkedIn groups and how to create your own group.)
  1. Optimize for SEO. Just like your website, your brand should optimize its LinkedIn page for search engines. You can do this by using appropriate keywords in your posts, descriptions and about section so users can easily find your brand’s content. 
  1. Post content with appealing imagery. Want users to remember your content? According to Hubspot, visuals increase willingness to read or engage with content by more than 80 percent. Make sure your posts incorporate engaging images or videos to capture user attention.
  1. Cross-promote your page. Another easy way to garner more followers on LinkedIn is to share your profile across its other brand social platforms. Users who currently follow your company on networks such as Instagram, Facebook and Twitter are more likely to follow you on LinkedIn because they’ve already developed a social relationship with your brand.
  1. Track progress and results. Be sure your brand monitors its LinkedIn analytics to better understand audience behavior, content performance and audience growth. Measuring these insights is important and will help your brand better develop future communication strategies, as well as craft the right content to the right consumers.

In order to grow your LinkedIn follower base, it’s important for your brand to keep its audience in mind. Place yourself in your consumer’s shoes, and you’ll find it easier to create engaging content that will resonate with users who are current or potential customers. Then sit back, watch the magic happen and remember: We told you so.

Why Team Players on the Field Become Team Players in the Office

As a lifelong athlete and a current collegiate volleyball player, I have been on more teams than I can count. I’ve been on volleyball teams, soccer teams, softball teams, teams that win state championships, and teams that lose repeatedly. What I never realized during any of these experiences, but have now learned working at an agency with a highly collaborative culture, is that every sports team I’ve been on has given me tools that have prepared me to operate in a team-centered environment. There are some lessons that athletes learn thorough their various team experiences that are hard to teach, and allow them to thrive when working with others.

They Know Their Team is a Machine and Every Part is Important

The one thing all teams have in common, whether they are on the court or in the office, is that they are made up of individuals. Each person on a team plays a specific, crucial role. Every member of a team has a job that they must complete in order for the team to succeed, and they cannot do these jobs if others do not do theirs.

On the volleyball court, my team relies on me as an outside hitter to score points, but I cannot do so without a good set from the setter, who cannot perform her job without a good pass or dig from the defenders. In volleyball and in many other team sports, this interdependence teaches players the importance of doing their job to the best of their ability, whatever that job may be. In a collaborative work setting, these athletes are motivated to work hard to be a dependable piece of the machine.


They Understand the Importance of Communication

Anyone who has played sports long enough has likely encountered a team that, despite being full of talented players and potential, does not succeed. As frustrating as this experience can be, it teaches a valuable lesson: while a team is made up of individuals, it will not succeed if they perform as such. The glue that turns a group of talented individuals into a successful team is communication.

In sports and businesses alike, communication ensures that everyone is on the same page, and that every task is accomplished. In some teams, chemistry comes naturally, but it’s important to be prepared for the times when it does not. Most team sport athletes have been forced to work in teams that don’t naturally mesh, so they know how crucial communication is to success, and have plenty of practice making the best of these situations.


They’ve Learned the Benefits of a Team-Centered Attitude

One of the hardest lessons young athletes have to learn is that they can’t always be in the spotlight, and they won’t always be a starter. As a member of a team, you will sometimes get recognition, but other times it will be a teammate who shines. An important part of evolving as an athlete and employee is learning how to celebrate the successes of your teammates, even if it means they are playing your position while you sit on the bench.

Many athletes have, throughout their lives, learned that rather than be disgruntled by these situations, it’s important to be motivated and inspired, as competition makes them better individually and improves the team as a whole. Athletes who have had to work hard to earn a spot on a team know how to respect the hard work and accomplishments of those around them, and know how to respond positively to team situations that challenge them. True team players know that when the team succeeds, everyone succeeds. An attitude focused on self-betterment and team success is rare, and is something that many athletes are able to bring to their teams beyond the field.