Our Social Responsibility
We not only measure success against the value of the dollar, but the strength of the human spirit. Beyond our monetary priorities, we have prioritized social responsibility. In the world today, paying it forward, or lending a hand is crucial if we are going to continue to enrich our cultural heritage and leave a legacy of social responsibility and compassion. We are dedicated to helping those who want to make an impact on the lives of those less fortunate and the environment they walk, swim, live and play in.
Our aim is to provide leadership within our peer group and amongst our clients by inspiring change and creating real impact. We have worked with TOMS, a shoe manufacturer whose mission is to give a pair of shoes to a person without, for every pair sold; Larry Paul Tanning Spa, which donates to charitable causes through the foundation named after its founder; led global brand development with Habitat for Humanity; and championed pro bono initiatives for a new social media company that advances the conversation on issues related to the environment, animals, and nature.
We strive to create purposeful impact for the long term. We join cause-driven entrepreneurs and leaders side-by-side in realizing a sustainable future. We also practice what we preach by raising the bar on intellectual capital, in-office conservation and creative thinking:
Education. We have developed a blog that shares the latest trends and breakthroughs so we can lead the conversation in our community. As we work with clients, we gain valuable insights through market research, analysis, collaboration and creative thinking. We help educate future leaders by speaking on college campuses and in MBA classes. We share cutting edge ideas with entrepreneurs by participating in panels and industry events. We share our perspective with the broader community by publishing our blog that features expert advice and analysis in creative, interesting and thought-provoking ways.
Social Responsibility. The average U.S. office worker prints 10,000 pages per year. Paper consumption nearly doubled with the advent of the computer because printing could be done with a simple keystroke. The average office began to hemorrhage paper consumption. To curb this excessive consumption, we are going to ask ourselves, “is it necessary” before pushing “OK” on the print screen. We pledge to print only when absolutely necessary, and commit to printing less than 2,500 pages per year per employee.
Creativity. Creativity is in our DNA. We combine the (A)typical with (C)onvention to create compelling (B)usiness solutions for our clients and readers. Staying ahead of the curve is a business necessity. Innovation separates success and failure-to-launch. Through our extensive market research and analysis, we identify trends that are happening today and those emerging to change the way we do business tomorrow. We work on digital projects, designing new business models and launching new products. Our Mainstream and Emerging Trends are ways in which we deliver impactful, innovative insight to our readers and put those principles into practice with our clients.
Our Culture
Sparxoo. We spark ideas and business growth. It’s more than our name–it’s our philosophy. It’s our ambition to pursue meaningful goals on projects with a purpose. It’s our passion to spur the world’s most entrepreneurial leaders to achieve real impact. It’s our pioneering spirit to collaborate with emerging leaders, build a dynamic network and influence the creative community. At Sparxoo, we have a shared set of values and purpose which are the essence of our culture.
Sustainable Relationships. We put people first. When we work with you, it’s not a transaction, it’s the beginning of a long-term relationship. We aspire to over-deliver the first time and every time that we work with you. Our mindset is rooted in a desire to drive lasting value for 2099 and beyond.
Creative Insight. Everyone claims to provide insight. We take our insights several steps further by synthesizing ordinary information into extraordinary conclusions. Facts are a core ingredient from which we stretch creatively to the unexpected.
Breakthrough Results. Potential is only meaningful when it is realized. We know that there are a lot of steps between a great idea and making great impact. We know how to translate the languages of strategy and creativity into breakthrough results.
Through these core values as well as our social responsibility, our talent-driven organization encourages entrepreneurial leaders to make purposeful impact. As pioneers, we aren’t afraid to challenge conventions, take risks, and break new ground. We share expert insight and deliver breakthrough results to build sustainable relationships with our clients and our extended community.
