SPARXOO RANKS THE TOP 50 DIGITAL INFLUENCERS IN SOCIAL CAUSE
American Red Cross #1, followed by PETA and Kiva ranks #3
November 9, 2009
Tampa, FL — Established charities, such as the American Red Cross (#1), PETA (#2) and Greenpeace (#4), dominate the top 50 digital influencers in social cause, according to The Digital Influence in Social Cause Report. The new report was released today by digital agency, Sparxoo, to explore how non-profits are utilizing the web to increase brand visibility, engage new audiences and spark social cause discussions. New entrants, such as Kiva (#3, founded in 2005) and Charity Water (#20, 2006) are gaining momentum by leveraging social technologies to engage and inspire new audiences.
The study examines how charities are utilizing innovative business models such as crowdsourcing; how taking a firm stance and being provocative can build a loyal following; why health is taking center stage; and what new entrants are doing to build momentum for their cause. Over 1,000 data points were gathered from over 100 charities across several platforms to build a comprehensive list of the best-in-class digital influencers in social cause.
The study evaluates social media (e.g. Facebook and Twitter), sentiment (via Newssift), the total dollar amount of charitable annual giving and many more digital influence indicators. Established leaders, such as the YMCA and The Salvation Army, were considered alongside new entrants, such as Kiva (2005), The LAMP (2007) and Charity: Water (2006).
“We believe that social cause is going mainstream,” said David Capece, Managing Partner of Sparxoo. “Through our work with Habitat for Humanity, TOMS and Clean Plates we have seen the power of a social mission. As we emerge into a new economy, forward thinking leaders in social cause will survive and thrive.”
The digital environment provides a unique opportunity for non-profits to raise awareness, grow support and make a meaningful impact. Those non-profits that leverage the power of social technologies on the web can gain tremendous momentum to extend real-world impact.
If you’d like more information about this topic, or to schedule an interview with David Capece, please call Ethan Lyon at 585.730.1404 or email Ethan at ethan@sparxoo.com.
SPARXOO RANKS THE TOP 25 DIGITAL INFLUENCERS IN NEWS & POLITICS
CNN takes #1 spot, followed by #2 New York Times; Huffington Post Surpasses ABC News
September 28, 2009
Philadelphia, PA—Established media brands CNN, New York Times, and Fox News dominate the top 25 digital influencers in news & politics. A new report released today by digital agency, Sparxoo, called the 2009 Digital Influence in News & Politics Report, shows that traditional media still wields the largest digital influence when it comes to news & politics. New entrants such as #8 Huffington Post (founded in 2005), #21 Daily Kos (founded in 2002), and #23 Politico (founded in 2007) have built tremendous momentum in a short period of time, but have been unable to match the leader’s multimedia presence across podcasting, video, and mobile.
The study takes aim at the relationship between media companies and social networks; how blogging is working its way into mainstream media; and the power of innovative tools to engage both loyal and new audiences. Sparxoo considered many factors that contribute to digital influence by gathering hundreds of statistical data points. The study evaluates the breadth and depth of consumer interaction with news & politics leaders, including overall traffic, YouTube presence, podcasting, Twitter followers, and Facebook fans. Over 100 different properties were considered, ranging from household names to US News, The Drudge Report, and Christian Science Monitor. For detailed methodology, please see full report which is available for free at Sparxoo.com.
“Given how far out of favor newspapers have fallen, we wondered if newspapers have any digital influence at all,” said David Capece, Managing Partner of Sparxoo. “This digital influence study reminds us that we must respect the strength of established organizations such as the New York Times, founded in 1851, that embrace today’s digital world and attempt to reinvent themselves. While traditional players score well, the success of Huffington Post, Daily Kos, and Politico gives hope to new entrants such as The Daily Beast.”
A strong brand continues to be central to exerting digital influence. Consumers need to know the point of differentiation and special promise of one digital site offers over another. More blogs and startups will vie to be on this list as they wholeheartedly pursue their space in the market, and develop user relationships through authenticity, trust and passion. For the full Digital Influence in News & Politics Report, please visit Sparxoo.com.
Tweetable Facts
Digital Influence Report on Twitter
* CNN is the Muhammad Ali of Media (123 KO)
* The NYT is the #2 social influencer
* LA Dodgers have more Facebook Fans than LA Times
* Politico has more backlinks than the BBC!
* CNN’s pagerank=10/10, USA Today’s pagerank=5/10, Why?
* Does the Chicago Tribune owe Obama and Rod a thank you for 09 success?
* PBS has over 1 million YouTube views. Better than ratings?
* Would you fan The New Yorker? More people do than CNN
* Arianna Huffington and her super bloggers are dug over 1 million times
* NPR is Facebook’s #1 fan
Top 25 Digital Influence in News & Politics
1. CNN
2. New York Times
3. Fox News
4. NPR
5. CBS News
6. BBC News
7. MSNBC
8. Huffington Post
9. ABC News
10. LA Times
11. Time
12. Google News
13. USA Today
14. Wall Street Journal
15. Washington Post
16. Yahoo News
17. Chicago Tribune
18. PBS
19. Economist
20. Newsweek
21. Daily Kos
22. NBC News
23. Politico
24. New Yorker
25. Drudge Report
####
If you’d like more information about this topic, or to schedule an interview with David Capece, please call Ethan Lyon at 585.730.1404 or email Ethan at ethan@sparxoo.com
