Team

Sparxoo, a digital media and Internet marketing agency based in Tampa Bay, FL, provides forward-thinking strategic leadership in the development and implementation of innovative interactive digital media and marketing efforts that help companies achieve brand superiority and grow their brands.  We offer you a talented team of experts with superb marketing and interactive media know-how who will work with you side-by-side to help you achieve business success.

At Sparxoo, relationships are our priority. So please contact us at 646-345-1800, visit our contact Sparxoo page, or email us to discuss how we can “spark” your marketing and sales strategies.

David Capece, Managing Partner
David has 13 years of diverse management experience in strategy, corporate finance, venture capital, branding and marketing.  David has worked with leading organizations such as ESPN, NBC, Comcast, Lifetime, USAA, and Habitat for Humanity, as well as many entrepreneurs.  Prior to founding Sparxoo, David was a senior strategist at Interbrand, the world’s largest branding agency.  Previously, David was Senior Director of Marketing for ESPN.com.  He also served as senior strategist and “acting CFO” for ESPN’s Publishing and New Media business units.  David graduated with an MBA from Wharton Business School and a BA from Johns Hopkins University.

Katherine Parsons, Strategy Director
Katherine is a creatively strategic marketing professional with a passion for brand development and innovation. Her experience includes research, insights, idea generation, strategic writing and project management. Her passion industries include health and wellness, social entrepreneurship, luxury products, and food & beverage. Most recently, Katherine was a Senior Consultant in the Strategy department at Interbrand NY. Prior to that she worked at Faith Popcorn’s BrainReserve and McKinsey. She holds a MSc from The London School of Economics in Organizational and Social Psychology and a BA from Wellesley College.

Ethan Lyon, Senior Writer
Ethan is a creative writer whose talents stretch to brand development and even business strategy. Ethan has written Internet business plans, developed consumer product brand platforms, and has provided creative leadership to advertising campaigns. Ethan is an emerging expert in digital marketing, leading Google Search, Twitter, and Facebook initiatives.  Previously, Ethan was a creative writing intern at the advertising firm, Partners and Napier. He also contributed to the Democrat & Chronicle newspaper college publication,  The Loop as a News and Politics Editor.  He holds a BA in Communications and Journalism from St. John Fisher College.