Branding ninjas.
Computer geeks.
And creativity gurus.
We do it all.

Sparxoo is a branding agency specializing in digital and innovation.  We uncover and apply market insights to re-imagine brands, envision new businesses, and create long-term value.

Agency

The Team

Agency Team

At Sparxoo, our team’s passion to build magnetic brands is infused into everything we do. We have a group of talented creative and strategic individuals who help develop compelling brand touch points to help our clients achieve success. Brands inspire us, hopefully ours will do the same for you.

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David Capece

CEO & Founder

David is our fearless leader. He started Sparxoo from the ground up. By day, he’s a brand strategist with an emphasis on consumer innovation and entertainment. By night, he runs the company, making sure no branding stone goes unturned. His experience runs the gamut from leading brand development, running multi-million dollar marketing campaigns, and redesigning consumer experience.

David has led branding and strategy projects with Dr. Pepper Snapple, JP Morgan Chase, The Cosmopolitan Las Vegas, Habitat for Humanity, Comcast and NBC. During his career, David has held the positions of Senior Brand Strategist at Interbrand and Senior Director of Marketing at ESPN.com. In addition to his branding and communications experience, David has corporate finance and development experience on Internet venture capital and technology investment banking transactions totaling over $800 million (private placements, IPOs and acquisitions).

Report Card

David holds an MBA in Marketing and Finance from Wharton Business School and a BA from Johns Hopkins University, and is an Adjunct Marketing Professor at University of Tampa. David has been featured as a guest speaker at Columbia Business School, Wharton Business School, NYU Stern School of Business, the Business School at Georgia Tech, and Simon Business School at University of Rochester New York.

GPS Location

You can find David at the local Starbucks accepting bribes in the form of skinny vanilla lattes.

Brand Strategy

Digital Marketing

Strategic Consulting

Baseball Fanatic

Love Of Lizards

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Adrienne Morgan

Director of Strategic Marketing & Communications

As Sparxoo’s marketing lead, Adrienne uses her digital marketing expertise to create creative, integrated marketing campaigns. Her experience includes new media, online communities, social media, interactive media, consumer-generated media, e-commerce and e-newsletters. She’s the go-to girl in the writing department. Previously, Adrienne served on the channels team as senior copywriter and travel writer for AAA Auto Club Group, producing print media, advertisements, e-commerce copy and video scripts. Adrienne has also served as an operations manager for a franchise start-up company. She helped see the company from investment to expansion and further growth.

Report Card

Adrienne holds an MBA in Marketing Strategy and Management & Organization from the University of South Florida, and a BA in English & Creative Writing from Florida State University. Adrienne has been featured as a guest lecturer on digital marketing at John H. Sykes College of Business at the University of Tampa. She has also been the recipient of an ADDY Award in advertising for digital media, and a Charlie Award in writing excellence for feature writing.

GPS Location

You can find Adrienne wherever wine and/or chocolate is served.

Creative Writing

Marketing Strategy

Digital Marketing

Attention Span

Annoying Laugh

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Ryan Krail

Art Director

Ryan is a creative professional who loves all things design and technology. His experience includes brand identity, front-end web design/development, packaging, flash animation and print advertising. Ryan’s industry experience includes consumer packaged goods, healthcare, fitness, sports, automotive, B2B technology, and business services. Previously, Ryan was an Art Director for a successful consumer’s goods company, eShave, in NYC.

Report Card

Ryan holds a BA in Media Communications & Technology from East Stroudsburg University of Pennsylvania.

GPS Location

You can find Ryan on his sea legs, kayaking or paddleboarding.

Graphic Design

Illustrator

Font Selection

Craigslist Offender

Injury Tendency

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Grace Northern

Senior Manager, Public Relations and Brand Evangelism

At Sparxoo, Grace helps clients design and execute innovative public relations and branding campaigns. In both the private and public sectors, Grace has honed her skills in building digital and offline communities, leading campaigns, and coordinating media outreach at places like The Glover Park Group, the White House, and the University of Florida. One of the first staffers hired by Obama for America in 2007, Grace worked in six states on the campaign trail before joining the White House staff on Day One of the administration. Prior to her work with President Obama, Grace worked on the public affairs team at The Glover Park Group, a leading Washington, D.C. consulting and strategy firm.

Report Card

Grace has an English degree from Xavier University in Cincinnati and is currently completing the Professional MBA program at the University of Florida.

GPS Location

You can find Grace being walked by Finley, her cheerful yellow lab.

Media Relations

Campaign Management

Message Development

Unicycle Skils

Kentucky Derby Attendance

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Jonathan Casella

New Media Marketing Manager / Search Specialist

Jonathan specializes in the creation, implementation, and management of web marketing campaigns—including search engine optimization, paid placement (PPC), social media marketing, blog marketing, and reputation management. He combines substantial market research and creative strategy—with an advanced technical approach—to maximize the success of each digital marketing campaign. Jonathan is Google AdWords certified and has managed campaigns in a variety of different industries—from technology to travel to fashion to sports to telecommunications, and even chemical and robotic engineering. Previously, he worked as an internet marketing specialist at Bayshore Solutions– where he managed the digital marketing campaigns for several large B2B & B2C brands.

Report Card

Jonathan earned his Masters of Science degree in Entertainment Business, primary focus in digital and interactive marketing, from Full Sail University; and his Bachelors of Arts in English from the University of South Florida. In his graduate studies, Jonathan was a contributing author to a social media marketing textbook and continues to stay up-to-date with the latest social media marketing tools and applications.

GPS Location

When Jonathan isn’t confusing clients with his (and we say this lovingly) geek speak, you can find him riding rollercoasters at one of Florida’s great theme parks.

Search Marketing

Conversion Optimization

Google Analytics

Shaving Technique

Caffeine Addiction

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Brad Bohen

Web/Mobile Developer

Brad is a web & mobile developer who enjoys utilizing and improving current web technologies and languages to create engaging and intuitive experiences for a changing internet. Combining a knowledge of both front-end development and server side structure Brad has launched sites and products for clients with custom content management systems, WordPress and Drupal. Developing for the current and future web, he is well practiced with responsive design and mobile friendly features. He is versed in 7 web languages and is always looking for ways to learn a new one.

Report Card

Brad earned his Bachelors of Science in Web Design and Development from Full Sail University and graduated as class salutatorian. He also holds a Bachelors of Science in Communication from the University Of Central Florida.

GPS Location

You can find Brad working on some sort of project or enjoying the beach.

Web Development

Database Structure

Responsive Design

Interest In Music

Musical Ability

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Kristine Zambito

Marketing Associate / Market Research Intern

Kristine is our intern extraordinaire. She helps the team manage social media platforms and company content, while being at our beckon call whenever we need her to save the day with some brainstorming or research. She enjoys an invigorating blend of creative and analytical thinking, which she puts into action with her communication finesse, dedication and hard work.

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Kristine is pursuing her Undergraduate degree at the University of Tampa’s Honors College, where she is studying towards BA degrees in Economics and Government & World Affairs. She also dabbles in Environmental Science and Finance – her minors – and dedicates herself to learning as a Research Fellow and student leader. Her interests rest in communicating, writing and sustainability.

GPS Location

You can find Kristine taking in the great outdoors or spending time with her super fun family.

Market Research

Social Media Marketing

Blogging

Modeling Skills

Profanity Usage

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Joe Nammour

Developer

Joe Nammour is a digital artist who loves to explore, create, and express his thoughts and ideas in innovative ways. Joe specializes in Drupal web sites with intuitive content management systems. Beyond Drupal development, Joe also has experience in WordPress and facebook development. Joe’s experience includes web properties in the following industries: automotive, technology, health & wellness, food & beverage, and sports.

Report Card

Joe was previously a web programmer at Tampa Digital. Joe graduated summa cum laude with honors program distinctions from the University of Tampa.

GPS Location

You can find Joe cracking parking meters (please, don’t ask, especially if you’re a city official). In all seriousness, you can probably find Joe spending time with his amazing wife or working on his sketches which you can see at www.365sketch.com.

Website Development

Coding Ninja

CMS Knowledge

Time Estimator

Friendly Demeanor

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Sarah Love

Interactive Graphic Designer

New to Sparxoo, Sarah uses a combination of her graphic design experience with an education in marketing to assist with digital marketing efforts. Her experience includes graphic design work such as creating logos and websites, to working with print advertising and digital marketing tools such as newsletter and blogs. Sarah’s work experience has made her well equipped to take on any task. Her prior work experience ranges from being a graphic designer in a corporate marketing department, to a marketing and communications specialist. Design is her true passion; so being integrated in both the marketing strategy as well as design makes for an exciting combination.

Report Card

Sarah recently obtained her B.S. in Business Marketing at the University of Tampa. Before transferring to Tampa, she discovered her passion for creative design and completed her minor in Graphic Design at the University of Colorado Denver.

GPS Location

You can find Sarah at the nearest sandy beach.

Creative Design

Marketing Strategy

Digital Marketing

Love of Squirrels

Love Of Scary Movies