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	<title>Branding, Social Media, Digital Marketing &#124; Sparxoo &#187; David Capece</title>
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	<link>http://sparxoo.com</link>
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		<title>8 Realities of Startup Economics</title>
		<link>http://sparxoo.com/2010/09/08/realities-of-startup-economics/</link>
		<comments>http://sparxoo.com/2010/09/08/realities-of-startup-economics/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 10:38:00 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Startup]]></category>
		<category><![CDATA[Venture Capital]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=9065</guid>
		<description><![CDATA[While there is hope in the startup world (Q2 2010 featured the highest venture-backed IPO volume and amount raised since 2007), the investment community remains very discerning in their allocation of scarce...]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/09/08/realities-of-startup-economics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Startup Business Model: Internet Publishing</title>
		<link>http://sparxoo.com/2010/08/18/startup-business-model-internet-publishing/</link>
		<comments>http://sparxoo.com/2010/08/18/startup-business-model-internet-publishing/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 11:06:04 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Startup]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=9781</guid>
		<description><![CDATA[Internet businesses are finally profitable. In some cases, Internet companies are wildly profitable with operating margins of 35%. It’s not just Google that has scaled. 10 years ago, Internet companies went public without revenue. Now, companies such as OpenTable are at 15% + operating margins just a year after IPO. It’s not just Internet platform companies that achieve great scale. 24/7 Wall Street believes that Gawker keeps over 50% of its revenue as operating income.]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/08/18/startup-business-model-internet-publishing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Transparency In The Community</title>
		<link>http://sparxoo.com/2010/08/06/transparency-facebook-community/</link>
		<comments>http://sparxoo.com/2010/08/06/transparency-facebook-community/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 13:22:13 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=9779</guid>
		<description><![CDATA[I recently stumbled upon a series of brutally honest fables that includes classics such as Sexy Woman Mooches off of Horny Short Men, Duck with Low Self Esteem is Tormented, and Little Spoiled Brat Robs Innocent Animals.  To some these re-titled fairy tales are what the titles for classic stories really should be. They do just what any good title should do. They tell you what the story is about. While these might seem a bit outrageous, the truth is that these are spot-on trend with the move towards a more human, real, transparent discourse that is ongoing. Consumers are wary of the hype and would rather know the truth.]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/08/06/transparency-facebook-community/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Food &amp; Beverage Trends</title>
		<link>http://sparxoo.com/2010/08/05/food-beverage-trends/</link>
		<comments>http://sparxoo.com/2010/08/05/food-beverage-trends/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 14:20:24 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=9776</guid>
		<description><![CDATA[Food Channel recently released their top 10 food trends ranging from Food With Benefits to Experimentation Nation. Likewise, Joseph Baum &#038; Michael Whiteman Co. released their 13 Restaurant and Hotel Food Trends for 2010 . Beyond the trends towards healthy sustainable eating, the 2 trends from these reports that continue to increase in the era of consumer saving and the vigilante consumer are: Upscaling the Downscale and Keeping It Real.]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/08/05/food-beverage-trends/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Healthy Eating Trend</title>
		<link>http://sparxoo.com/2010/08/05/healthy-eating-trend/</link>
		<comments>http://sparxoo.com/2010/08/05/healthy-eating-trend/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 14:19:16 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=9762</guid>
		<description><![CDATA[A healthy lifestyle seems like an unattainable dream to many. US obesity stats are ominous as the US has the most obese nation by a large margin. The latest stats show 30.6% obesity rate in the US, which is 25% higher than the #2 most obese nation, Mexico. The UK is the 3rd most obese nation. For those of you who love Italian cooking, note that it’s possible to eat Italian food all the time and avoid obesity as the nation of Italy has just 8.5% obesity rate, meaning that the US is nearly 4 times as obese as Italy.  In the wake of our national obesity crisis and with our aging population, it’s likely that the trend towards healthy lifestyle will continue to rise.]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/08/05/healthy-eating-trend/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Green Living Consumer Trend</title>
		<link>http://sparxoo.com/2010/08/04/green-living-consumer-trend/</link>
		<comments>http://sparxoo.com/2010/08/04/green-living-consumer-trend/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 10:19:27 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=9743</guid>
		<description><![CDATA[Green living is taking hold. “Recently while I was brushing my teeth, my 6-year-old son scolded me for running the water too long. He severely reprimanded me, and at the end of his censure asked me, with real outrage: don't you love the earth?" says Stephen Asma of the Chronicle in his Green Guilt commentary. For those who are embracing green living, check out these new green options: green dating, green travel, green driving, green rooms, and green jewelry.

]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/08/04/green-living-consumer-trend/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Community for Change Agents</title>
		<link>http://sparxoo.com/2010/08/04/social-internet-community/</link>
		<comments>http://sparxoo.com/2010/08/04/social-internet-community/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 10:17:35 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[social cause]]></category>
		<category><![CDATA[social mission]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=10043</guid>
		<description><![CDATA[Ever heard of the Green Guerillas Youth Media Tech Collective?  The green youth media group proclaims their collective to be sustainable storytellers who challenge the status quo.  "We are young media makers who define sustainability in terms that make sense to us. In April 2009, we embarked on a new project with our veggie diesel bus to create our fourth feature film—Green Guerrillas Blockumentary v.3 HD—which will showcase stories of sustainability from under-represented communities in the current environmental movement."  These and hundreds of other change agents are sharing their stories on Changents, a startup social community that serves as a catalyst for social entrepreneurs and great causes.]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/08/04/social-internet-community/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Consumer Trends in Customization</title>
		<link>http://sparxoo.com/2010/08/03/consumer-trends-innovation/</link>
		<comments>http://sparxoo.com/2010/08/03/consumer-trends-innovation/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 13:47:00 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=9735</guid>
		<description><![CDATA[Founded 13 years ago, Build-A-Bear Workshop was an early entrant into mass customization. With more than 400 stores world-wide, it has successfully scaled to become the largest chain dedicated to the create-your-own trend. Much of today’s innovation is centered around empowering customers to customize products and enjoy truly unique customization experiences. The customization trend ranges from products that spice it up with customized features, to products that are customized from the inside-out.

]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/08/03/consumer-trends-innovation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Innovation in Social Cause Business Models</title>
		<link>http://sparxoo.com/2010/08/03/innovation-social-cause-business-models/</link>
		<comments>http://sparxoo.com/2010/08/03/innovation-social-cause-business-models/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 13:46:12 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[social cause]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=9726</guid>
		<description><![CDATA[NBA legend Magic Johnson recently spoke at Wharton’s first Social Impact Forum saying, “Legacies are not built on how much money is made, because after all there are a plethora of millionaires in the world. Instead, they are built on how many people can be touched with the amount of money made. Individuals are able to set themselves apart by helping communities get on their feet.” Today, it has become fashionable to do good and many entrepreneurs are building businesses with generosity at their core focusing on urban renewal, children’s initiatives, and even the basics such as food and water.]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/08/03/innovation-social-cause-business-models/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>2010 Trends in Innovation</title>
		<link>http://sparxoo.com/2010/08/02/2010-innovation-trend/</link>
		<comments>http://sparxoo.com/2010/08/02/2010-innovation-trend/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 15:55:14 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=9720</guid>
		<description><![CDATA[Earlier this year, Bloomberg BusinessWeek published its list of 50 most innovative companies (in partnership with Boston Consulting Group) and for the first time, the majority of companies were headquartered outside the US. 88% of executives in China said they were raising their innovation budgets this year, followed by 82% in South America and 73% in India. The rate fell to 48% in the U.S., ahead of only Japan, where just 34% of executives said their companies planned to increase innovation spending. All of which suggests the U.S. may not be dominating the innovation list again soon.]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/08/02/2010-innovation-trend/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Playboy’s Internet Strategy: The Smoking Jacket</title>
		<link>http://sparxoo.com/2010/07/20/playboys-internet-strategy/</link>
		<comments>http://sparxoo.com/2010/07/20/playboys-internet-strategy/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 20:50:30 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=9913</guid>
		<description><![CDATA[Playboy's unveiled its Internet strategy in the form of TheSmokingJacket last week.  The headlines read: "Playboy launches nudity-free website aimed at bored office workers seeking laughs." What is the goal, and will this internet property succeed?

Playboy, an iconic brand that peaked many years ago, faces many of the same "challenges as its peers in the media industry: increased competition for consumer attention in the face of shrinking overall spending in the television and print businesses, the migration of advertisers to other platforms, higher manufacturing costs and the uncertainty created by the current state of the global economy...
]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/07/20/playboys-internet-strategy/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>SEO Tips For the Digital Marketer</title>
		<link>http://sparxoo.com/2010/07/14/seo-tips-for-the-digital-marketer/</link>
		<comments>http://sparxoo.com/2010/07/14/seo-tips-for-the-digital-marketer/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 16:15:59 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8795</guid>
		<description><![CDATA[If you are serious about Internet as a traffic driving channel, there's a pretty good economic argument for search engine optimization.  As part of our SEO immersion we are constantly learning from other experts and reading great tips.  

1.  Select Key Words:  There is an art and a science to selecting key words.  You'll need to get into the mindset of potential customers who are searching for your products and services and then develop a list of key search words.  You can use a free Google search tool, free tools on SEOBook.com, or a paid discovery tool such as KeyWordDiscovery.com which has a free trial and is $70 per month for a subscription.  ]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/07/14/seo-tips-for-the-digital-marketer/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<item>
		<title>Top 5 Traits of a Great Salesperson</title>
		<link>http://sparxoo.com/2010/07/13/top-5-traits-of-a-great-and-effective-salesperson/</link>
		<comments>http://sparxoo.com/2010/07/13/top-5-traits-of-a-great-and-effective-salesperson/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 11:50:34 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8182</guid>
		<description><![CDATA[Imagine walking into a room of 100 strangers and trying to sell a future, uproven concept.  Now imagine walking into a room of 100 of your best friends to try and make the same sale.  With the strangers, you need to take time to break the ice, build rappoire and establish credibility.  With your friends, you already have a certain level of trust built up so it will greatly accelerate the discussion.  As a sales person, your value is directly linked to the value of your network, and your ability to successfully expand your network of influence.]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/07/13/top-5-traits-of-a-great-and-effective-salesperson/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Marketing Advice as Consumer Saving Increases</title>
		<link>http://sparxoo.com/2010/07/12/consumer-insight-savings/</link>
		<comments>http://sparxoo.com/2010/07/12/consumer-insight-savings/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 15:04:06 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8571</guid>
		<description><![CDATA[35 years after the US personal savings rate peaked at 14.6%, the personal savings rate recently upticked to 4% in May 2010 (it turned negative in 2005).  Indeed, the Federal Reserve released data that showed credit card balances dropped $8.5 billion during April 2010, the 19th month in an unprecedented stretch of declining credit card debt. ]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/07/12/consumer-insight-savings/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Return On Engagement: A Social Media Manual</title>
		<link>http://sparxoo.com/2010/07/09/return-on-engagement-a-social-media-manual/</link>
		<comments>http://sparxoo.com/2010/07/09/return-on-engagement-a-social-media-manual/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 14:00:44 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Social Impact]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8779</guid>
		<description><![CDATA[Return on Engagement is a book about content, strategy, and design techniques for digital marketing, by Tim Frick.  Tim has provided creative media services since the early 1990s, creating design-driven media solutions for education, arts, non-profit...]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/07/09/return-on-engagement-a-social-media-manual/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Gulf Coast Tourism Ads In Wake of BP Oil Spill</title>
		<link>http://sparxoo.com/2010/06/02/gulf-coast-tourism-ads-in-wake-of-bp-oil-spill/</link>
		<comments>http://sparxoo.com/2010/06/02/gulf-coast-tourism-ads-in-wake-of-bp-oil-spill/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 13:20:51 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promotions]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8166</guid>
		<description><![CDATA[BP's oils spill has jeopardized the $20 billion travel and tourism business along the Gulf Coast.  State governments have bargained with BP for advertising budgets of $25 million for Florida and $15 million tourism grants to Alabama, Louisiana, and Mississippi.  The following 3 tv ads (1 for the entire Gulf Region, 1 for Mississippi, and 1 for Alabama) all welcome tourists to enjoy the clean beaches of the Gulf.  With oil spewing offshore, this is obviously a touchy subject. ]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/06/02/gulf-coast-tourism-ads-in-wake-of-bp-oil-spill/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>BP Oil Spill: Profits Over Planet</title>
		<link>http://sparxoo.com/2010/05/31/bp-oil-spill-profits-over-planet/</link>
		<comments>http://sparxoo.com/2010/05/31/bp-oil-spill-profits-over-planet/#comments</comments>
		<pubDate>Mon, 31 May 2010 13:37:32 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Social Impact]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[social cause]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8147</guid>
		<description><![CDATA[While BP's spill cleanup costs have eclipsed $1 billion and could eventually cost over $10 billion, can you really put a price on the damage to the environment?  If it is true that BP cut corners and that they put on a fraudulent show for the President Obama's Gulf visit (as reported by CNN's Anderson Cooper), does BP really deserve to still be worth $130 billion?  Consumers ... this is your opportunity to vote with your wallet.  Many of you are angered and would love to change BP's slogan of Beyond Petroleum to Bankruptcy Protection.  The backlash has spread to Facebook with over 200,000 fans of Boycott BP.  ]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/05/31/bp-oil-spill-profits-over-planet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Sency Betting on Real-Time Local Search</title>
		<link>http://sparxoo.com/2010/05/20/sency-betting-on-real-time-local-search/</link>
		<comments>http://sparxoo.com/2010/05/20/sency-betting-on-real-time-local-search/#comments</comments>
		<pubDate>Thu, 20 May 2010 13:46:10 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Startup]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=7932</guid>
		<description><![CDATA[With the buzz around Four Square, Sency has the opportunity to garner attention. Their next milestone is to reach 1 million unique users. As they attract more and more users, Sency will be challenged to evolve from “oh, that’s cool” to “wow, I plan to check back frequently.” Right now, real-time location based search of community chatter is a novelty: interesting, but not vital. There is potential for it to catch on ...]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/05/20/sency-betting-on-real-time-local-search/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>10 Tips for Online Survey Research</title>
		<link>http://sparxoo.com/2010/04/26/10-tips-for-online-survey-research/</link>
		<comments>http://sparxoo.com/2010/04/26/10-tips-for-online-survey-research/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 15:03:06 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=5380</guid>
		<description><![CDATA[Not long ago, market researchers depended on phone surveys and mall intercepts.  The Internet has made research more affordable, accessible, and timely.  In fact, most online research surveys can go from setup to response to data in a week or less.  We...]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Creative Briefs for Design Success</title>
		<link>http://sparxoo.com/2010/04/19/creative-briefs-for-design-success/</link>
		<comments>http://sparxoo.com/2010/04/19/creative-briefs-for-design-success/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 15:27:50 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=5331</guid>
		<description><![CDATA[One of the great challenges is to translate business vision into creative execution.  Indeed, many creative marketing projects get underway without a common set of expectations between executive leadership, marketing and creative. This can result in...]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/04/19/creative-briefs-for-design-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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