Author Archives: Ethan Handel

Strategies to Integrate PR and Social Media

One such example was devised by MINI, the automobile brand. At the beginning of June, they issued a bold challenge to automaker Porsche that dared them to compete against a MINI at a particular race course on a particular day. Naturally, one company issuing a challenge to another piques interest, particularly when it’s a cheeky brand like MINI calling the shots. After issuing the challenge MINI had a constant stream of multimedia to maintain interest and was documented on MINI’s Facebook site, like an open letter to Porsche titled “Bring It, Porsche”, a video parody of Rocky IV at funnyordie.com showing the two cars training for the title fight, an image of MINI flying a taunting banner over Porsche’s headquarters, and later on the official letter from Porsche declining the challenge. Continue reading →

Posted in Digital Marketing, Featured by Ethan Handel | Tuesday, September 7th, 2010 | Tagged , , | 2 Comments

Top 10 Under-The-Radar Apps

Much like how we only get older as time passes and how everything that goes up must come down, it is necessary to come to terms with another fundamental axiom of life: That whether we like it or not, there will be more apps tomorrow than there were… Continue reading →

Posted in Digital Marketing by Ethan Handel | Wednesday, April 14th, 2010 | Tagged , | Leave a comment

Social Media Pushes Oscars Over the Digital Edge

Whether you’re the type to curl up on the couch with a pint of Ben & Jerry’s or invite the entire neighborhood over, the fact remains the same: The Oscars are on Sunday. By now, die-hard movie fans are getting behind their favorite movies to win, but something else is occupying the attention of those running what may be the most well-known awards ceremony – the fact that ratings for the show have been at a low the last few years, with ratings reaching a nadir in 2008 and meager gains in viewers in 2009. So, what’s an awards show to do? Continue reading →

Posted in Digital Marketing by Ethan Handel | Sunday, March 7th, 2010 | Tagged , , , | Leave a comment

Social Media in Vancouver: Who Will Take the Gold in Tweeting?

Expect social media to have its biggest presence in the Olympics yet, and expect to get what may be an altogether new dimension of experience that Olympic fans have been craving. The connectedness is sure to add a new buzz to the world’s favorite games. Continue reading →

Posted in Digital Marketing by Ethan Handel | Friday, February 12th, 2010 | Tagged , , | 1 Comment

iPad Brand Falls Short of Apple’s New Product

While some could see the benefit of the iPad’s awkward naming for its unique ability to “enable Twitter users to make the same joke over and over and over again” as The Onion believes, what amounts to a silly connection may just be that: the equivalent of technology tabloid fodder. Many belittle Apple’s nomenclature issues, but the fact that such a discussion has arisen leads one to realize something: Though name is only one ingredient in building a strong brand it can’t be ignored that name can convey not just simple messages, like the name “Pad” being used to describe Apple’s…well…pad-shaped product Continue reading →

Posted in Digital Marketing by Ethan Handel | Thursday, February 11th, 2010 | Tagged , , , , , | 1 Comment