Author Archive for Ethan Lyon
Brand Directory
Looking for creatives to design your next product package? Want experts to re-position your brand to be ahead of the curve? The Brand Directory gathers experts from brand strategy to crowdsourcing as a Yellow Pages of branding.
Can Microsoft’s Internet Explorer 9 Lead the Next Generation of Browsers?
Microsoft recently unveiled its developer preview of IE9. If IE8 did little to curb Microsoft’s ever-sinking market share, how is IE9 going to save the day and establish leadership with the next generation of web users? Microsoft claims IE9 is “slightly faster…
Brand Dictionary
What are brand tangibles? How is a brand tribe different than target market? A-Z, we define and illustrate branding terms, from Analytics to Word of Mouth. In our comprehensive brand dictionary, we examine 60 of the most common branding terms to help you better understand your company personality.
Examining the Indulgent: Segments, Stats, Brands, Facts
Everyone is an Indulgent. Some enjoy browsing People or In Touch in the grocery line to get the latest celebrity gossip; some splurge on a Gucci belt; some get massages in Virgin Atlantic first class or simply buy their daily vanilla skinny tall latte at…
Top 5 Web Analytic Tools
Marketing your brand across the web can at times seem daunting, confusing and frustrating. Are you getting the maximum impact for your dollar? Are you engaging your target audience? Beyond asking customers where they first heard of your brand…
Examining Pro-Ams: Segments, Stats, Brands, Facts
“The ‘Pro-Am’ era [is] a time when professionals and amateurs work side-by-side,” writes Wired Editor, Chris Anderson in his book The Long Tail. “Don’t be surprise if some of the most creative and influential work in the next few decades comes from this…
Phillips-Van Heusen Acquires Hilfiger for $3 Billion
Phillips-Van Heusen, an international fashion conglomerate that owns Kenneth Cole and Izod, announced Monday it would buy Tommy Hilfiger for $3 billion. The New York Times and others have emphasized the opportunities of Hilfiger’s sizable European…
Examining Risk Takers: Segments, Stats, Brands, Facts
What does Shaun White, Sergey Brin and Anthony Bourdain have in common (besides stacks of cash)? Each represents a generation of Risk Takers. Shaun White is Gen Y’s Adrenaline Junkie, Sergey Brin is Gen X’s New Venturers and Anthony…
Examining Community Organizers: Segments, Stats, Brands, Facts
If you could guess, how many Facebook Groups are there floating around? A simple Facebook search for the term, “groups” yields over 400,000 results. Considering there are groups for people that hate Facebook’s new layout or groups exclusively for…
SXSW 2010 Launches Today: Best-In-Class Lifestyle Brand
“The early adopters among you are likely to notice…” writes SXSW in a blog post dissecting their new iPhone app. Yes, early adopters are taking notice and descending upon the Mecca of Indie Creative Geek festivals, SXSW. The part conference part…
Examining Type A Consumers: Segments, Stats, Brands, Facts
What does the lady with 30 coupons in the check out line have in common with a Twittering gear head? Both are pro-active in either searching for the best deal or building a digital network of followers. Type A individuals know what they want, and will…
Examining Beta People: Segments, Stats, Brands, Facts
Imagine riding in the NYC subway at rush hour. There is the hipster jamming out to his playlist and playing an Android app and the young socialite fashionista in “Helena” high heel open-toe platform Gucci boots. What do these worlds apart people have in…
Sony, Samsung, Panasonic Launch 3D TV: Are Consumers Ready?
Sony, Samsung, and Panasonic have announced plans to distribute 3D models, but may already be facing an uphill battle. Although 3D is an attractive element, high pricing and limited availability of 3D programming will likely be the two major obstacles hindering 3D growth.
Re-Defining New Families: Segments, Stats, Brands, Facts
Look out Leave-It-To-Beaver, there is a new wave of pet acupuncturists, homeless college grads and extended roommates changing the traditional family dynamic. This New Family rationalizes treating their pets better than their children (“Of course…
Google Visualizes Data with Public Data Explorer
Ever wonder how STD rates change over time in the US? Well, Google has you covered. The search giant recently developed the public data explorer in its experimental labs. The public data experiment aggregates and visualizes mounds of data from the…
Examining the Conscious Consumer: Segments, Stats, Brands, Facts
In the 1960s, fringe groups sparked awareness of animal cruelty, environmental sustainability and numerous other causes — eventually giving birth to organizations such as PETA in the 1980s. Messages from these fringe groups have filtered down into…
2010 Psychographic Trend Report
Imagine riding on a subway car. Across from you is a middle-aged woman reading Michael Crichton, next to her is a young hipster jamming out and playing a game on his Android phone, down the car is a fashionista with 4″ inch Gucci heals, and next to you a…
Hurt Locker Wins Oscar Best Picture: Taps into Cultural Insecurity
Americans hoped 2009 would be a transitional year. A year in which we would rebuild our economic, political and societal structures. Reflecting upon 2009, we fell short of expectations. Instead, harsh pollutants continued to stain the environment…
Jeff Bridges Wins Oscar Leading Role
Jeff Bridges and the other Oscar lead actor nominations reflect the cultural diversity of American relationships in recent years. Up in the Air’s Ryan Bingham (George Clooney) explores commitment issues of workaholics, Crazy Heart’s Otis Blake (Jeff Bridges)…
Viacom Pulls Daily Show & Colbert from Hulu
Viacom announced yesterday that it will pull The Daily Show and The Colbert Report from the most popular online video site, Hulu. Although Jon Stewart and Steven Colbert top Hulu’s charts, Viacom said the shows are not meeting their monetary…
