How valuable are your customers? Maybe a better question is how valuable are your best customers? The quest for the most valuable customers started in the 19th Century with Italian economist, Vilfredo Pareto. Pareto...
Entrepreneurs are fueled by high octane ambition, but sometimes the entrepreneur fuel tank can get low. To realize their vision, they need to keep-up their ambition.
John Oliver, the British comedian, during his Terrifying Times tour detailed at what point the Chinese will become a threat to the United States. It didn’t have to do with GDP, debt or urban...
Imagine buying sweets from the “Honeydukes Sweet Shop” in Harry Potter or hula hooping for some Ben & Jerry’s or receiving free spa treatments. These are just a few memorable events companies have hosted...
When Jeff Bezos founded Amazon.com in 1994, could he have imagined how the company's gravitational pull would make it the center of the e-commerce universe? The company conquered the online sales of goods from...
Imagine drilling down into the guts of a product without ever opening the package or avoiding the painfully long wait times while a sales person checks the inventory to see if an item is...
Some business professionals use networking events as a last resort for new business -- sometimes attending 3-5 events in a given week. Could you imagine meeting someone one week, then giving them your business...
Most people, whether they like it or not, are managed at some point in their career. To create a productive relationship with your manager takes a keen understanding of their management style.
It seems like in order to find one great ad, you have to watch 20 "for the low low price of $19.95" commercials. Many brand advertisements fall short of the mark because of common...
What makes Madonna, Coca-Cola and Apple iconic cultural leaders? Why do Apple fans spend hours standing in line to buy the next innovation? It is a brand's ability to creatively, uniquely and strategically position...
