Author Archive for Ethan Lyon
Effective Link Building on External Sites
Link building on external sites, whether it’s through article directories, video platforms or blog directories, can increase “link juice” and drive traffic to your site. The more high quality your “link juice,” the higher Google…
Optimizing Content Using Keywords
SEO strategies and tips vary from one SEO blog to the next. Regardless, the more SEO strategies you can incorporate into your internet marketing efforts, the better. Our expert team of SEO marketers gathered…
Defining Heart and IQ Brands
Brand appeal is much like sex appeal. Some salivate at even the thought of an iPad, like some ogle at an Anna Kournikova poster. There is an elite class of brands that can instill such junkie-cravings. First that comes to…
How to: Effective Emotional Brand Marketing
Have you ever said “Wow” after watching a TV commercial? Have you ever been so deeply moved by a brand’s commercial that it changes the way you feel in that moment? Brands that connect on a truly authentic…
Top 5 Sales Presentations
According to Albert Einstein, “Setting an example is not the main means of influencing others; it is the only means.” We might take one of the greatest thinkers of the 21st Century’s quote further and say “Showing an example is not the main means of…
Social Media Marketing Strategies
LinkedIn, Facebook, Twitter, Tumblr, YouTube, Mixx and the list goes on. There are dizzying amounts of social networks on the web, so which do you choose? Is YouTube most in-line with your brand or should you allocate a social media advertising budget…
Top 4 Simple, Yet Effective Ad Campaigns
A good commercial is not necessarily measured by its CGI effects or Ashton Kutcher telling you to buy one camera over another. At times, we are reminded that good advertising starts with a brilliant idea and ends with a simple execution. We’ve selected effective commercials that you could film on your day off but have [...]
How to Refresh Bank Brands
In the wake of Main St vs. Wall St, large bank executive bonuses, and bailouts, consumers are wary of financial service companies. Lack of confidence in the banking sector contributed to June 2010′s Consumer Confidence report’s 9.8 point dip. To…
How to Blog for Corporate Marketing
“Trust is what drives profit margin and share price,” says Larry Light, CEO of the Stamford brand consultancy Arcature and a veteran of McDonald’s and ad agencies BBDO Worldwide and Bates Worldwide to MSNBC. “It is what consumers are looking for….
Steps to Refresh Your Brand
What do Coca-Cola, The Beatles, Madonna and Abercrombie & Fitch have in common? The iconic cultural brands have an incredible ability to stay relevant amid shifting consumer attitudes. Coca Cola is one of the oldest examples of an adaptive brand. The number one soda maker has come along way since its 1893 slogan, “The Ideal [...]
Emergence of Online Social Gaming
Online gaming has overtaken email as the number two online activity, according to a new study by Nielsen. Online gaming was only outpaced by social networking, the most popular sites being Facebook, YouTube and Twitter. Unlike browsing brand…
Passion Immersion Drives Niche Luxury
A recent study of luxury handbags, featured in Psychology Today, suggests once the price exceeds $300, the logo decreases in size. But why pay more for a brand without the recognition? Sterling Lanier, President of the market research consultancy…
Personal Renewal with Purpose
All luxury fulfills an emotional need. Often times, that need is social relevancy and status among peers. Think about what a Louis Vuitton bag says about a person: affluence and they should be recognized for it. There is a rising trend in luxury that stretches…
Luxury: For What It’s Worth
What makes a pair of Jimmy Choo heel sandals worth $1,150? Or a $17,500 price tag for a night at the Dunton Hot Springs? In essence, what is luxury worth? Everyone perceives products and service value differently. You’ve likely been in Gucci or Hermes and said, really? A shoe-shaped Gucci key ring is $170. Really? For some, it’s worth it. “We see consumers as the ultimate…
Facebook Launches Questions: A New Q&A Feature
Facebook unveiled the beta version of its new Q&A feature, Questions, on Wednesday. Questions appears as “Ask Questions” on the website, though it is not available to all users at this point. The new Facebook product feature taps into the collective knowledge of its half a billion users to create a more social version of Yahoo! Answers and Wikipedia and is a great example of…
Facebook and Amazon Partner for Web Shopping 3.0
Facebook and Amazon announced today a new partnership that integrates Facebook Connect into Amazon shopping. Facebook users will be able to purchase products for their friends on Amazon and the e-commerce site will be able to show product…
Recession-Proof Luxury: Timelessness & Enduring Quality
If you had a choice between buying one uber trendy dress this season and another trendy dress next or buying a timeless dress this season and a timeless cardigan next, which would you choose? At year two, you could either have one dress or one dress and one cardigan. Investing in timeless luxury items is a way to maximize spending dollars in recessionary times while maintaining…
Ask New Biz Strategy: Re-Focusing on Q & A
Ask Jeeves, the mid-nineties butler search sensation, is re-launching its site to focus less on keywords and more on answering user questions. The new business strategy will likely work in favor of the search engine, as it differentiates it from keyword-driven power-engines like Google and Yahoo…
The Luxury of Once-In-A-Lifetime Experiences
You are assigned a mission in which you will train with former M16 agents. Your journey will take you around the world where you must complete challenging tasks that require both brains and brawn. Do you wish to accept? Many high net worth…
Zynga’s Success Inspiring for Entrepreneurs
It wasn’t so long ago that Sergey Brin and Larry Page were scrapping together servers from spare parts to build what would become the most successful search engine in the world. Nor, was it so long that Mark Zuckerberg dropped out of Harvard to…
