“Today, to break through the clutter of the hundreds of other competing products out there it pays to be different,” writes Peter Drucker. One way of breaking through the clutter is to follow through...
Wouldn’t it be great to land on the first page on Google for highly competitive terms, such as entertainment, plays, etc.? However, ranking well for competitive terms usually takes blood, sweat and tears to...
The internet and mobile devices have undoubtedly changed the how consumers learn about new products and inform buying decisions. Mobile devices, in particular, are merging the in-store shopping experience with the digital world through...
Google has so indoctrinated keywords into webmasters, sometimes branding can be put on the back burner. However, Google’s keyword-centric view of the world could be changing.
We performed an analysis of Google web trends via Search Insights to see where the greatest growth existed for each year beginning with 2004 and all time. Then we zeroed in on those categories...
Once considered the ecological movement in the 1960s and 70s, the concept of consumer environmentalism evolved into the green movement in the 2000s. The impact of the green movement had a profound effect on...
The location-based social network niche is one of the hottest new markets, with its most recent member, Facebook. There is a lot of buzz about how geo-networks could be the next frontier for marketers...
According to the 2009 GMA / Deloitte Green Shopper Study, 95 percent of consumers would purchase more sustainable products and 54 percent consider sustainability to be one of their decision making factors.
As the demand...
We have explored how Target is using Facebook to push its corporate social responsibility (CSR) mission forward and how Pepsi is supporting the next generation of entrepreneurs. PR agency Weber Shandwick and KRC Research...
In 2009, we saw charitable donations fall by 6 percent from the year before to $228.5 billion. Analysts attribute this fall to the recession, but as we continue to emerge from it, experts agree...
