Author Archive for Guest Author
The Power & Influence of Social Media: Shifting Consumer Behaviors
Social media has had explosive growth as a “trustworthy source” because so many individuals look to social media in their personal life, work life, and everyday life. From Facebook to Twitter, and LinkedIn to Evernote, we’re constantly surrounded by family, friends, colleagues and acquaintances that rely heavily on social media sources as their primary sources for information and relevant content. So, the next important question to ask is: Will this be the end of traditional media, and is it dead? “Dead” might not be the word. “Dying” might best reflect what’s truly happening with traditional media outlets.
Whose Game Is This Anyway? What Happens When the Actual Starbucks Barista Becomes Mayor?
Foursquare’s partnership with Starbucks is giving the game even more mainstream exposure but also leading to the kinds of stakeholder complications I discuss in my recent posting about Facebook. The dilemma outlined in a recent article is this…
Who Will Capture the Flag? The Convergence of Digital, Traditional, Media & PR Agencies
A recent “AdWeek” article observed that, “digitally centric agencies like R/GA are adding more traditional brand-building capabilities while TBWA and BBDO are trying to apply digital to their orgs.”
FourSquare: What the Buzz is About?
If you’ve been using social networks for the past few years, you’ve seen how the buzz has shifted from MySpace to Facebook to Twitter and back to Facebook. These seemingly organic shifts between virtual worlds have probably left you wondering what might…
How Governments Should Use Crowdsourcing
The Conservative party have been making a lot of noise about Crowdsourcing. Obama is its pioneer. But they have little in the way of practical details about Crowdsourcing strategies and mechanisms. Here is a list of applications of Crowdsourcing in government that we think could prove the most effective…
Crowdsourcing: Staking A Claim In The Fashion Industry
This is a message to all of the dedicated followers of fashion out there: start saving your pennies and re-assess your wardrobes. The latest offering from the world of crowdsourcing proudly presents ‘Fashion Stake’- a new start-up business website that will…
Crowdsourcing Ads for World Cup in South Africa
With the 2010 FIFA World Cup less than 100 days away, South Africa is harnessing growing global enthusiasm by inviting citizens around the world to engage in a user-generated advertising contest on the Zooppa crowdsourcing platform. The Get Wildly…
RIP Big Websites?
BIG, all-encompassing websites could be as redundant as the Lesser Spotted Floppy Disk if the future of digital marketing continues to fragment and accelerate campaigning efforts to the realms of Twitter, Facebook et al.
What Motivates Cultural Influencers to Promote Change
Musicians by nature are emotionally connected to the world in profound ways. They are able to see and feel things in a way that is unique to their views. Because of their strong emotional connection to the world they are drawn to helping others and making the world we live in a better place. To understand why the creative culture gets involved with certain causes, here are five key reasons that drive their passions.
