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	<title>Branding, Social Media, Digital Marketing &#124; Sparxoo &#187; Guest Author</title>
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	<link>http://sparxoo.com</link>
	<description>Branding Experts for the Digital Era</description>
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		<title>Social Media Strategies: How to Engage the New Consumer</title>
		<link>http://sparxoo.com/2010/12/20/social-media-strategies-engage-new-consumer/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-media-strategies-engage-new-consumer</link>
		<comments>http://sparxoo.com/2010/12/20/social-media-strategies-engage-new-consumer/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 19:33:11 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Strategy & Trends]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[social cause]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social mission]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=11651</guid>
		<description><![CDATA[Now more than ever consumers are purchasing with a purpose. In the fourth annual Edelman goodpurpose® Study, experts indicate that what consumers want goes beyond just form and function to include a positive community impact.

As a business leader, are you doing the best job possible to develop sales if you focus on innovation, design, and brand loyalty? Not really. According to the study, nearly half (47%) of respondents said that social purpose ranks higher than brand loyalty and design and innovation as a purchase motivator. In addition, another recent PRWeek/Barkley Cause Survey suggests that a full 88 percent of American men say it’s crucial for a brand to support a social cause. <a href="http://sparxoo.com/2010/12/20/social-media-strategies-engage-new-consumer/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Link Building Strategies</title>
		<link>http://sparxoo.com/2010/12/13/seo-link-building-strategies/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=seo-link-building-strategies</link>
		<comments>http://sparxoo.com/2010/12/13/seo-link-building-strategies/#comments</comments>
		<pubDate>Mon, 13 Dec 2010 16:06:48 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Strategy & Trends]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=11466</guid>
		<description><![CDATA[The idea behind PageRank is that if a page is important, other web pages will link to it. The more important the linking page is itself, the more weight (“link juice”) that link would have. This system works amazingly well, instantly bringing up relevant pages for almost any search, without giving benefit to “keyword stuffing” and other attempts to trick the search engine into ranking a page higher. It works so well that Google is no longer the only search engine that is shifting to a link-based algorithm...
<br />
Read more about link building strategies. <a href="http://sparxoo.com/2010/12/13/seo-link-building-strategies/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Power &amp; Influence of Social Media: Shifting Consumer Behaviors</title>
		<link>http://sparxoo.com/2010/07/12/social-media-customer-analysis/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-media-customer-analysis</link>
		<comments>http://sparxoo.com/2010/07/12/social-media-customer-analysis/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 12:55:56 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Social Impact]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8669</guid>
		<description><![CDATA[Social media has had explosive growth as a "trustworthy source" because so many individuals look to social media in their personal life, work life, and everyday life. From Facebook to Twitter, and LinkedIn to Evernote, we're constantly surrounded by family, friends, colleagues and acquaintances that rely heavily on social media sources as their primary sources for information and relevant content. So, the next important question to ask is: Will this be the end of traditional media, and is it dead? "Dead" might not be the word. "Dying" might best reflect what's truly happening with traditional media outlets. <a href="http://sparxoo.com/2010/07/12/social-media-customer-analysis/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Whose Game Is This Anyway? What Happens When the Actual Starbucks Barista Becomes Mayor?</title>
		<link>http://sparxoo.com/2010/06/28/whose-game-is-this-anyway-what-happens-when-the-actual-starbucks-barista-becomes-mayor/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=whose-game-is-this-anyway-what-happens-when-the-actual-starbucks-barista-becomes-mayor</link>
		<comments>http://sparxoo.com/2010/06/28/whose-game-is-this-anyway-what-happens-when-the-actual-starbucks-barista-becomes-mayor/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 12:25:56 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8520</guid>
		<description><![CDATA[Foursquare’s partnership with Starbucks is giving the game even more  mainstream exposure but also leading to the kinds of stakeholder complications I discuss in my recent posting about Facebook.  The dilemma outlined in a recent article is this... <a href="http://sparxoo.com/2010/06/28/whose-game-is-this-anyway-what-happens-when-the-actual-starbucks-barista-becomes-mayor/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/06/28/whose-game-is-this-anyway-what-happens-when-the-actual-starbucks-barista-becomes-mayor/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Who Will Capture the Flag? The Convergence of Digital, Traditional, Media &amp; PR Agencies</title>
		<link>http://sparxoo.com/2010/06/14/who-will-capture-the-flag-the-convergence-of-digital-traditional-media-pr-agencies/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=who-will-capture-the-flag-the-convergence-of-digital-traditional-media-pr-agencies</link>
		<comments>http://sparxoo.com/2010/06/14/who-will-capture-the-flag-the-convergence-of-digital-traditional-media-pr-agencies/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 16:28:53 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8327</guid>
		<description><![CDATA[A recent "AdWeek" article observed that, "digitally centric agencies like R/GA are adding more traditional brand-building capabilities while TBWA and BBDO are trying to apply digital to their orgs." <a href="http://sparxoo.com/2010/06/14/who-will-capture-the-flag-the-convergence-of-digital-traditional-media-pr-agencies/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/06/14/who-will-capture-the-flag-the-convergence-of-digital-traditional-media-pr-agencies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>FourSquare: What the Buzz is About?</title>
		<link>http://sparxoo.com/2010/06/09/foursquare-what-the-buzz-is-about/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=foursquare-what-the-buzz-is-about</link>
		<comments>http://sparxoo.com/2010/06/09/foursquare-what-the-buzz-is-about/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 14:16:59 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8009</guid>
		<description><![CDATA[If you’ve been using social networks for the past few years, you’ve seen how the buzz has shifted from MySpace to Facebook to Twitter and back to Facebook. These seemingly organic shifts between virtual worlds have probably left you wondering what might... <a href="http://sparxoo.com/2010/06/09/foursquare-what-the-buzz-is-about/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/06/09/foursquare-what-the-buzz-is-about/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Governments Should Use Crowdsourcing</title>
		<link>http://sparxoo.com/2010/04/20/how-governments-should-use-crowdsourcing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-governments-should-use-crowdsourcing</link>
		<comments>http://sparxoo.com/2010/04/20/how-governments-should-use-crowdsourcing/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 10:48:50 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Social Impact]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Emerging Trends]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=7551</guid>
		<description><![CDATA[The Conservative party have been making a lot of noise about Crowdsourcing. Obama is its pioneer. But they have little in the way of practical details about Crowdsourcing strategies and mechanisms. Here is a list of applications of Crowdsourcing in government that we think could prove the most effective... <a href="http://sparxoo.com/2010/04/20/how-governments-should-use-crowdsourcing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/04/20/how-governments-should-use-crowdsourcing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Crowdsourcing: Staking A Claim In The Fashion Industry</title>
		<link>http://sparxoo.com/2010/04/12/crowdsourcing-staking-a-claim-in-the-fashion-industry/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=crowdsourcing-staking-a-claim-in-the-fashion-industry</link>
		<comments>http://sparxoo.com/2010/04/12/crowdsourcing-staking-a-claim-in-the-fashion-industry/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 20:54:59 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Emerging Trends]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=7489</guid>
		<description><![CDATA[This is a message to all of the dedicated followers of fashion out there: start saving your pennies and re-assess your wardrobes. The latest offering from the world of crowdsourcing proudly presents ‘Fashion Stake’- a new start-up business website that will... <a href="http://sparxoo.com/2010/04/12/crowdsourcing-staking-a-claim-in-the-fashion-industry/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/04/12/crowdsourcing-staking-a-claim-in-the-fashion-industry/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Crowdsourcing Ads for World Cup in South Africa</title>
		<link>http://sparxoo.com/2010/04/01/crowdsourcing-ads-for-world-cup-in-south-africa/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=crowdsourcing-ads-for-world-cup-in-south-africa</link>
		<comments>http://sparxoo.com/2010/04/01/crowdsourcing-ads-for-world-cup-in-south-africa/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 12:43:57 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Ideas]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=7386</guid>
		<description><![CDATA[With the 2010 FIFA World Cup less than 100 days away, South Africa is harnessing growing global enthusiasm by inviting citizens around the world to engage in a user-generated advertising contest on the Zooppa crowdsourcing platform. The Get Wildly... <a href="http://sparxoo.com/2010/04/01/crowdsourcing-ads-for-world-cup-in-south-africa/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/04/01/crowdsourcing-ads-for-world-cup-in-south-africa/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>RIP Big Websites?</title>
		<link>http://sparxoo.com/2010/03/22/rip-big-websites/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=rip-big-websites</link>
		<comments>http://sparxoo.com/2010/03/22/rip-big-websites/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 13:06:41 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=7087</guid>
		<description><![CDATA[BIG, all-encompassing websites could be as redundant as the Lesser Spotted Floppy Disk if the future of digital marketing continues to fragment and accelerate campaigning efforts to the realms of Twitter, Facebook et al. <a href="http://sparxoo.com/2010/03/22/rip-big-websites/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/03/22/rip-big-websites/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>What Motivates Cultural Influencers to Promote Change</title>
		<link>http://sparxoo.com/2009/07/20/what-motivates-cultural-influencers-to-promote-change/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-motivates-cultural-influencers-to-promote-change</link>
		<comments>http://sparxoo.com/2009/07/20/what-motivates-cultural-influencers-to-promote-change/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 14:58:16 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Top 5]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=2051</guid>
		<description><![CDATA[Musicians by nature are emotionally connected to the world in profound ways. They are able to see and feel things in a way that is unique to their views. Because of their strong emotional connection to the world they are drawn to helping others and making the world we live in a better place. To understand why the creative culture gets involved with certain causes, here are five key reasons that drive their passions. <a href="http://sparxoo.com/2009/07/20/what-motivates-cultural-influencers-to-promote-change/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2009/07/20/what-motivates-cultural-influencers-to-promote-change/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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