Author Archives: Katherine

Masculinity in Crisis: Superbowl Ads Reveal Changing Gender Identities

The Superbowl has long been one of man’s last havens of masculinity–beer in hand, buddies, football, munchies. It was simple: man in his element. Pure masculinity. This was the last fortress to call his own. Yet, the commercials in this year’s Superbowl… Continue reading →

Posted in Digital Marketing by Katherine | Monday, February 8th, 2010 | 2 Comments

Inspiring Innovation Series: Workshop Wonders

It should come as no surprise to our readers that collaboration has been identified as one of the top trends of 2010. Collaboration is nothing new. People have been collaborating for eternity. In fact, Charles Darwin once said, ” In the long history of humankind… Continue reading →

Posted in Startups & Innovation by Katherine | Thursday, January 21st, 2010 | Tagged Collaboration, Creative, Culture | Leave a comment

Inspire Innovation in your Company

In a recession, marketing and innovation budgets are often the first areas to trim. However, these areas are more important than ever as consumers become extra selective about their purchases. Now is the time to differentiate your offering to stand out. Outlined below are simple tips you can reference to help inspire innovation in…

Also read Finding the red thread: Lessons from American brands Continue reading →

Posted in Startups & Innovation by Katherine | Wednesday, December 16th, 2009 | Tagged Business Development | Leave a comment

Finding the red thread: Lessons from American brands

Driving across the country is enough to remind anyone not only how geographically expansive the US is, but also just how disparate a culture we are “under one nation”. Besides surprise at how much of the country really is corn fields, one is also forced to recognize that American culture is not just that of its individual metropolitan centers. On the contrary, much of American culture is characterized by the ethos of the people in its heartlands and beyond. An examination of the top American brands… Continue reading →

Posted in Startups & Innovation by Katherine | Wednesday, December 9th, 2009 | Tagged Branding | Leave a comment

The Shifting Values in Digital Media

If the 80-90s were marked by overt capitalism and indiscreet pursuit of wealth, the recession of 2008-09 marks a millennial shift to a new, more humble and deliberate form of business. While “owning it” used to be about Wall Street bonuses and “bigger is better” greed, today “owning it” has taken on a different tone. People’s priorities have come into focus and they recognize that business is about more than just flashy material accumulation, entitlement and narrowly defined success. We see this new era marked by passion, trust and authenticity. Trust and authenticity may not be the first qualities that come to mind, when… Continue reading →

Posted in Digital Marketing by Katherine | Wednesday, September 30th, 2009 | Tagged Branding, Digital, Media | Leave a comment

Consumer Letter to Luxury Executives

I am Connie the Consumer… your business depends on me. Let me be blunt: I have fallen out of love with you.
I do confess there was a time when I was passionately infatuated with you… mildly obsessed would not be an exaggeration. I wanted to be surrounded by you all the time. I always wanted to show you off and have you by my side, a status symbol… Continue reading →

Posted in Startups & Innovation by Katherine | Monday, September 14th, 2009 | Tagged Consumer | 1 Comment