Author Archives: Kristin Masters

Why Marketers Are Implementing Internet Video into Their Online Campaigns

By Andy Havard, Marketing Executive Andy is a Marketing Executive at Skeleton Productions, a UK based Internet video production company.With a network of 3,000 filmmakers, Skeleton Productions is able to deliver professional, engaging videos to clients around the world, to … Continue reading →

Posted in Digital Marketing, Featured, Strategy & Trends by Kristin Masters | Wednesday, November 2nd, 2011 | Tagged , , , , | Leave a comment

Klout Score Updates Affect Digital Marketers’ Strategy

Check your Klout score lately? As you’ve probably heard, Klout took a lesson from Google and updated its algorithm this week. Many power users are disgruntled with the changes, which negatively impacted their scores. But there are plenty of reasons … Continue reading →

Posted in Digital Marketing, Featured, Strategy & Trends by Kristin Masters | Monday, October 31st, 2011 | Tagged , , , , | Leave a comment

Words of Inspiration for the Digital Marketer

Technology and consumer expectations change daily; the digital marketer must adapt accordingly.. These industry leaders offer invaluable wisdom to digital marketers who strive to remain nimble and innovative in the evolving online marketplace.     “Customer experience is the new … Continue reading →

Posted in Digital Marketing, Featured, Startups & Innovation by Kristin Masters | Thursday, October 13th, 2011 | Tagged , , , , | Leave a comment