Author Archive for Tara
Google Reader Play: The Next Timesink?
RSS just got a stylish makeover thanks to the Google Labs team. On Wednesday, the search giant debuted the experimental Google Reader Play, giving users a brand new way to view their favorite blog feeds and recommended items from Google users…
Miley Cyrus, Zac Efron: Oscars Appealing to Gen Y Audience
For those in the movie industry, the Academy Award is the most coveted and revered recognition of achievement — an exclusive club that often takes years to gain access to. This year’s Oscars is changing that. A quick look at the presenters and attendees for…
Google Stars Simplifies Personalized Search
Google’s focus on personalized search has led the company to develop a number of useful features promoting an individual user experience . In the next few days, users should see the newest Google search development rolling out, called Stars. Current Gmail…
Google Acquires Online Photo-Editing App, Picnik
Earlier this week, Google expanded its cloud computing empire through the acquisition of popular photo-editing site Picnik. Moments after the news was announced on both the Google Photo blog and Picnik’s blog, users of both applications…
Apple Streamlining iPhone OS for Apple TV and Other Devices?
A simple job posting by Apple last week may give us a glimpse into the tech giant’s future, as clues indicate Apple is developing the iPhone operating system for more devices. Rumors of such a new direction are sparking innovative product ideas in the…
Can Tiger Woods Press Conference Help his Brand?
Nearly three months after Tiger Woods’ life entered a tailspin, the disgraced golfer is ready to tell his side of the story. Today, Woods will speak publicly to a small group of close friends and family to “discuss his past and his future, and he intends to…
Successful Facebook Strategies for Brands
These days, if you want to establish your brand on social networks, the first place to start is Facebook. Like an individual’s profile page, and brand’s fan page gives creative control for appearance and content, and provides a unique platform for engaging with…
Mobile World Conference: WAC Proposes AT&T, Verizon, Sprint Global App Store
Big things are coming from the Mobile World Conference being held in Barcelona this week. One of the major announcements came on Monday, when 24 of the world’s leading telecommunications networks – including Verizon Wireless, AT&T, and Sprint…
Digital Marketing & the Olympics
Now that the Super Bowl is over, it’s time to turn our attention to the ultimate sports phenomenon – that of course, is the Olympics. The 2010 Vancouver Games are being dubbed Canada’s first digital Olympics, thanks to the digital technology and new…
Google Buzz for Gmail: Bad for Wave?
When Google Wave debuted last Fall, hopes were high that it would become the future of e-mail and online communication. Everyone was eager to get their invitation and start waving. Whether it was lack of understanding or loss of interest, the…
Hyundai’s Super Bowl Ad Features Brett Favre
This year, Hyundai is bringing in a bit of humor and spunk to their Super Bowl commercial, and it’s clear that the brand has tried to target their spots to the viewing audience — football fans. By incorporating a familiar name and face from the NFL, Hyundai’s…
GoDaddy’s Super Bowl Ad Get’s Sexy, Again
Capitalizing on its success of Super Bowl’s past, GoDaddy.com has once again pushed the limits with its 2010 commercials, featuring spokeswoman Danica Patrick. The domain hosting company has a number of commercials this year, one of which has…
Target’s New Facebook Superbowl / Valentine’s Day Promo
The Super Bowl and Valentine’s Day are two things we don’t usually put together. This year, Target is changing that. The popular retailer has created a unique charity campaign combining the hype of these events with the power of social media. Target is…
Epinions, Boing Boing Illustrates Rise in Transparent Brands
With access to more information than ever before, consumers can be savvier buyers. We have the power to make more informed decisions through online tools, such as Google. More importantly, we’re able to better trust our judgment, and go with our…
Renewing Invention: Lesson from Google Wave, Kindle & Hulu
What makes trends cutting edge and unique are the ways they are reinvented or portrayed, with the special touches that blend the trend of yesterday with the latest and greatest of today. What is reinvented doesn’t have to be decades old; in fact, it may only…
Avatar Breaks $2 Billion
It’s official — Avatar has become the highest grossing movie of all time. Earlier this week it was announced that the blockbuster film has brought in more than $2 billion worldwide. With multiple Golden Globe wins and numerous other awards, Avatar has…
Best Buy, Snipi & Next Tag Usher-In Recessionista Chic
“The recession has been a painful ‘rite of passage’ that has caused people to re-evaluate themselves and what they want out of life,” said Robbie Blinkoff, founder of the Baltimore-based Context-Based Research Group. Without question, the recession…
Apple’s iPhone Allows VoIP Internet Calls with Fring and iCall
Though the iPad has dominated online discussion and social media blogs this week, there was one announcement made at the recent Apple event that has been seemingly overlooked. On Wednesday, Apple has changed its strict iPhone developer policies…
What do Tweetups & Polaroid Have in Common?
The rise in digital media and technology has definitely given us many advantages over the last decade. Entrepreneurs can run an entire business using only a smartphone and a laptop. But is all of this change for the better? Do we lose something when things go…
New York Times Offering Paid Content in 2011
Only three years ago, The New York Times scrapped its paid digital content service TimesSelect, after it failed to bring in significant revenue. With rumors swirling since last summer about a similar move happening again, the news giant finally confirmed that it would implement a paid content model — set to roll out in 2011…
