23

Dec

2016

These Content Trends Will Dominate the Digital World in 2017

in Strategy & Trends Uncategorized | by Emily Joseph

Visual storytelling. Live video. User-generated content. Interactive media. What do all four of these have in common? They’re some of the content strategies...

20

Dec

2016

2017 Digital Detox: A Guide to Your Healthiest Marketing Self

in Digital Marketing Strategy & Trends Uncategorized | by Emily Joseph

2017 will finally be the year you travel the world, run a marathon, buy a house and nail a digital marketing strategy that will set you above your competition. OK, so while we can’t speak for...

15

Dec

2016

Why Link Building is Key in Content Promotion

in Digital Marketing Strategy & Trends | by Claudia Bell

Link building has received mixed reviews, and not without reason. Search engines don’t exactly disclose the secret sauce to optimizing offsite SEO, and link...

22

Nov

2016

Google Analytics for Beginners: The Three Metrics You Need To Know

in Digital Marketing | by Cari Goldner

While content remains king for websites, it only gets you so far if you aren't making sure your site is easy to find, view and read. Let’s say you’re a chef and your version of boeuf...

14

Nov

2016

Adaptation as a Key Business Strategy

in Strategy & Trends | by Erika Levy

Last month, I attended the University of Tampa Board of Fellows Business Network Symposium. The quarterly symposium recognizes well-known businesses in the Bay area...

15

Oct

2016

Social Media’s Best-Kept Secret: Why More Brands Should Be Using Snapchat

in Digital Marketing Strategy & Trends | by McKenna Foster

In 2016, every top brand knows how crucial it is to connect with customers online by delivering content on Facebook, Twitter, and Instagram. What many don’t know, however, is that there’s...

1

Oct

2016

What Does the Future Hold for Visual Search?

in Digital Marketing Strategy & Trends | by sparxoo_admin

The way that consumers interact with social media and the Internet in general has shifted from a text-based world (read: what Facebook updates used to look like) to a more...

22

Sep

2016

Why Team Players on the Field Become Team Players in the Office

in Digital Marketing | by McKenna Foster

As a lifelong athlete and a current collegiate volleyball player, I have been on more teams than I can count. I’ve been on volleyball teams, soccer teams, softball teams, teams that win state...

7

Sep

2016

12 Ways to Get More Followers on LinkedIn

in Digital Marketing Strategy & Trends | by Kelsey Martinez

No matter if you’re a Fortune 500 company or a trendy startup, grooming your LinkedIn page for success is important for your business. The social platform has grown to be the largest...

19

Aug

2016

A Look Inside Tourism Marketing: Relationship Marketing and Why It Matters

in Branding Strategy & Trends | by Kelsey Martinez

Consumer engagement via relationship marketing is the top trend in today’s tourism marketing landscape. More than ever before, tourism brands must create opportunities for engagement with...