24

May

2018

Grab the Popcorn: How to Make Video that Rocks Your Marketing Strategy

in Digital Marketing Strategy & Trends | by Amanda Baird

In the digital world, video reigns supreme, and that isn’t going to change any time soon. It’s estimated that...

29

Mar

2018

Don’t Get Fooled: The Truth Behind 5 Writing Myths

in Digital Marketing | by Hannah Farrow

With every profession come stereotypes and assumptions. Blame Hollywood, social media or town gossip, but we’ll never...

27

Feb

2018

Best Practices for Writing Google Adwords Text Ads

in Digital Marketing | by Julia Boorse

The days of boring text ads are long gone. Even in 2018, many advertisers still think they can string together random words and it will work for a PPC campaign; however, copywriting is a huge...

13

Feb

2018

Digital Marketing Posts We Love

in Digital Marketing Strategy & Trends | by Emily Joseph

Ok, we’ll admit it—we’re smitten with you. We get those butterfly feelings and emoji-like heart-eyes when you come around....

2

Feb

2018

How to Optimize Your Campaign With an Attribution Model

in Digital Marketing Strategy & Trends | by Jessie Markell

We’re all about giving credit where credit is due. Just like Instagram Stories should probably thank Snapchat for their idea, and Kobe should thank Shaq for three...

29

Jan

2018

Social Media & Business: Metrics, ROI & Campaigns That Deliver

in Digital Marketing | by Teresa Szilagyi

Let’s face it - in 2018, no one can escape social media. This statement is especially true if you are looking to enhance your digital marketing presence. One of...

19

Jan

2018

Inside the Tech Revolution: Work Some Tech Magic

in Digital Marketing Strategy & Trends | by Amanda Baird

2018’s digital marketing landscape might have you feeling like The Little Mermaid. Marketers have gadgets and gizmos aplenty, but don’t necessarily have a clear understanding of what...

11

Jan

2018

Appealing to Audiences: Give 'Em What They Want

in Digital Marketing Strategy & Trends | by Amanda Baird

In 2018, capturing an audience’s attention is harder than ever. It makes sense though—technology and social media dominate the landscape and people are becoming selective with where they spend...

4

Jan

2018

The New Age of Consumer Experience: Tailor the Journey

in Digital Marketing Strategy & Trends | by Amanda Baird

New Year, New You. Resolve to Evolve. The best is yet to come. The list goes on and on…. But we know one thing for sure—the turn of the calendar and ensuing ‘blank slate’ leaves ample...

20

Dec

2017

3 Marketing Resolutions to Kick Butt in 2018

in Digital Marketing Strategy & Trends | by Amanda Baird

As we get ready for holiday treats and NYE bubbly, we’re looking ahead to 2018 and all it holds for digital marketing. Here at the Xoo, predicting—and preparing...
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