20

Jul

2017

What STEM Students Can Learn From A Place Like Sparxoo

in Digital Marketing | by Rhodes Conover

I am a summer intern at Sparxoo and a rising senior studying Computer Engineering at Florida Polytechnic University. I enjoy a variety of activities, including...

6

Jul

2017

Your Digital Roadmap: 12 Months to Flawless Optimization

in Digital Marketing Strategy & Trends | by Erika Levy

According to Google, the distance between the Sparxoo headquarters in Tampa, Florida and Los Angeles is 2,913 miles. For those of you who aren’t number crunchers,...

5

Jun

2017

How to Optimize Your Campaign With an Attribution Model

in Digital Marketing Strategy & Trends | by Jessie Markell

We’re all about giving credit where credit is due. Just like Instagram Stories should probably thank Snapchat for their idea, and Kobe should thank Shaq for three...

26

May

2017

Sherlock Says: How to Create a Predictive Marketing Strategy

in Digital Marketing Strategy & Trends | by Erika Levy

A few years ago, a job title like “data scientist” sounded more like a wacky Mad Lib insert than an actual career. But now, the science of interpreting complex...

3

May

2017

Streamline Your Success: Choose the Best Marketing Technology For Your Business

in Digital Marketing Strategy & Trends | by Joey Baird

Take a moment and think about your day-to-day marketing activities: How much time do you spend on small, repetitive tasks like scheduling emails or social media?...

17

Apr

2017

The Marketer’s Guide to Measuring Inbound vs. Outbound ROI

in Digital Marketing Strategy & Trends | by Erika Levy

In the digital marketing world today, accountability is paramount. Companies expect their marketing leaders to provide quantifiable data that proves their marketing...

3

Apr

2017

Three Steps to Testing Success

in Digital Marketing Strategy & Trends | by Joey Baird

Whether we like it or not, there’s always room for iteration and improvement. From websites, to social strategy, to ad targeting or color choice, nothing is often...

22

Mar

2017

Optimizing Search for the Experience: Move Beyond 10 Blue Links

in Digital Marketing Strategy & Trends | by Joey Baird

Over the past several years, search engines—and the information they display to users—have drastically changed. This has forced marketers to adapt their...

24

Feb

2017

Three Steps to Total Marketing Integration

in Digital Marketing Strategy & Trends | by Erika Levy

In 2017, we all want balance. Work–life balance. Kale–ice cream balance. Email marketing–social media marketing...

16

Feb

2017

Three Ways to Leverage Deep Data in 2017

in Digital Marketing Strategy & Trends | by Joey Baird

In 2017, there’s no excuse for generalizing your audience. Today, advanced technologies allow marketers to gather intimate customer details, making broad...