24

May

2018

Grab the Popcorn: How to Make Video that Rocks Your Marketing Strategy

in Digital Marketing Strategy & Trends | by Amanda Baird

In the digital world, video reigns supreme, and that isn’t going to change any time soon. It’s estimated that...

22

Mar

2018

User Experience For Web Design

in Strategy & Trends | by Janel Gancena

Before I start a new project I always do one thing - I repeat to myself this phrase, “Less, but better.” It’s a design mantra I’ve carried with me since my...

15

Mar

2018

5 Ways to Make Your Next Website Project More UX-Focused

in Strategy & Trends | by Erin O'Donnell

If you work in web development, you may be familiar with the following nagging anxieties: Will customers find value in this feature we spent way too many hours on? Did we solve their biggest...

13

Feb

2018

Digital Marketing Posts We Love

in Digital Marketing Strategy & Trends | by Emily Joseph

Ok, we’ll admit it—we’re smitten with you. We get those butterfly feelings and emoji-like heart-eyes when you come around....

2

Feb

2018

How to Optimize Your Campaign With an Attribution Model

in Digital Marketing Strategy & Trends | by Jessie Markell

We’re all about giving credit where credit is due. Just like Instagram Stories should probably thank Snapchat for their idea, and Kobe should thank Shaq for three...

19

Jan

2018

Inside the Tech Revolution: Work Some Tech Magic

in Digital Marketing Strategy & Trends | by Amanda Baird

2018’s digital marketing landscape might have you feeling like The Little Mermaid. Marketers have gadgets and gizmos aplenty, but don’t necessarily have a clear understanding of what...

11

Jan

2018

Appealing to Audiences: Give 'Em What They Want

in Digital Marketing Strategy & Trends | by Amanda Baird

In 2018, capturing an audience’s attention is harder than ever. It makes sense though—technology and social media dominate the landscape and people are becoming selective with where they spend...

4

Jan

2018

The New Age of Consumer Experience: Tailor the Journey

in Digital Marketing Strategy & Trends | by Amanda Baird

New Year, New You. Resolve to Evolve. The best is yet to come. The list goes on and on…. But we know one thing for sure—the turn of the calendar and ensuing ‘blank slate’ leaves ample...

20

Dec

2017

3 Marketing Resolutions to Kick Butt in 2018

in Digital Marketing Strategy & Trends | by Amanda Baird

As we get ready for holiday treats and NYE bubbly, we’re looking ahead to 2018 and all it holds for digital marketing. Here at the Xoo, predicting—and preparing...

27

Nov

2017

Have Yourself A Merry Little Marketing Plan

in Digital Marketing Strategy & Trends | by Emily Joseph

The holiday season, also known as Q4 in marketing land, is quickly picking up speed. (Don’t blink or it’ll already be 2018.) While most of the holiday marketing...
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