11

Jan

2018

Appealing to Audiences: Give 'Em What They Want

in Digital Marketing Strategy & Trends | by Amanda Shepherd

In 2018, capturing an audience’s attention is harder than ever. It makes sense though—technology and social media dominate the landscape and people are becoming selective with where they spend...

4

Jan

2018

The New Age of Consumer Experience: Tailor the Journey

in Digital Marketing Strategy & Trends | by Amanda Shepherd

New Year, New You. Resolve to Evolve. The best is yet to come. The list goes on and on…. But we know one thing for sure—the turn of the calendar and ensuing ‘blank slate’ leaves ample...

20

Dec

2017

3 Marketing Resolutions to Kick Butt in 2018

in Digital Marketing Strategy & Trends | by Amanda Shepherd

As we get ready for holiday treats and NYE bubbly, we’re looking ahead to 2018 and all it holds for digital marketing. Here at the Xoo, predicting—and preparing...

27

Nov

2017

Have Yourself A Merry Little Marketing Plan: B2B Holiday Tips

in Digital Marketing Strategy & Trends | by Emily Joseph

The holiday season, also known as Q4 in marketing land, is quickly picking up speed. (Don’t blink or it’ll already be 2018.) While most of the holiday marketing...

13

Nov

2017

5 SEO Myths You Need To Stop Believing

in Digital Marketing Strategy & Trends | by Alyssa Armstrong

At this point, we’ve all heard the saying, “Don’t believe everything you read on the internet.” That Wikipedia bio that says someone died? That news story...

25

Oct

2017

Our Top Digital Marketing Tricks And Treats

in Digital Marketing Strategy & Trends | by Emily Joseph

Boo! Did we scare you?...

2

Oct

2017

The Future is Automated: 3 Predictions on How Automation Will Evolve Digital Marketing

in Digital Marketing Strategy & Trends | by Erika Levy

We can thank Mark Zuckerburg for standardizing the natural progression from listening to audiences to capturing data around them. In 2005 when Facebook expanded...

6

Sep

2017

Want Badass User Experience? Do Your Research!

in Digital Marketing Strategy & Trends | by Emily Joseph

Florida Polytechnic University is preparing 21st century learners in advanced fields of STEM. With a commitment to providing the best high-tech education in...

6

Jul

2017

Your Digital Roadmap: 12 Months to Flawless Optimization

in Digital Marketing Strategy & Trends | by Erika Levy

According to Google, the distance between the Sparxoo headquarters in Tampa, Florida and Los Angeles is 2,913 miles. For those of you who aren’t number crunchers,...

27

Jun

2017

So Many Millennials Are Moving To Tampa. Here’s Why

in Strategy & Trends | by Emily Joseph

After living in Tampa for more than five years there are a few things I know for certain: 1) There is no better place to run, walk, bike or drive than Bayshore Blvd., 2) People go gaga for...
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