17

Apr

2017

The Marketer’s Guide to Measuring Inbound vs. Outbound ROI

in Digital Marketing Strategy & Trends | by Erika Levy

In the digital marketing world today, accountability is paramount. Companies expect their marketing leaders to provide quantifiable data that proves their marketing...

3

Apr

2017

Three Steps to Testing Success

in Digital Marketing Strategy & Trends | by Joey Baird

Whether we like it or not, there’s always room for iteration and improvement. From websites, to social strategy, to ad targeting or color choice, nothing is often...

22

Mar

2017

Optimizing Search for the Experience: Move Beyond 10 Blue Links

in Digital Marketing Strategy & Trends | by Joey Baird

Over the past several years, search engines—and the information they display to users—have drastically changed. This has forced marketers to adapt their...

24

Feb

2017

Three Steps to Total Marketing Integration

in Digital Marketing Strategy & Trends | by Erika Levy

In 2017, we all want balance. Work–life balance. Kale–ice cream balance. Email marketing–social media marketing...

16

Feb

2017

Three Ways to Leverage Deep Data in 2017

in Digital Marketing Strategy & Trends | by Joey Baird

In 2017, there’s no excuse for generalizing your audience. Today, advanced technologies allow marketers to gather intimate customer details, making broad...

20

Jan

2017

2017 Digital Detox: A Guide to Your Healthiest Marketing Self - Part Two

in Digital Marketing Strategy & Trends | by Adrienne Morgan

We’re back for round two of 2017 trends from the Xoo. We promise we won’t rhyme the entire time. ;) (Be sure to check out the...

23

Dec

2016

These Content Trends Will Dominate the Digital World in 2017

in Strategy & Trends | by Emily Culclasure

Visual storytelling. Live video. User-generated content. Interactive media. What do all four of these have in common? They’re some of the content strategies...

20

Dec

2016

2017 Digital Detox: A Guide to Your Healthiest Marketing Self

in Digital Marketing Strategy & Trends | by Adrienne Morgan

2017 will finally be the year you travel the world, run a marathon, buy a house and nail a digital marketing strategy that will set you above your competition. OK, so while we can’t speak for...

15

Dec

2016

Why Link Building is Key in Content Promotion

in Digital Marketing Strategy & Trends | by Joey Baird

Link building has received mixed reviews, and not without reason. Search engines don’t exactly disclose the secret sauce to optimizing offsite SEO, and link...

14

Nov

2016

Adaptation as a Key Business Strategy

in Strategy & Trends | by Erika Levy

Last month, I attended the University of Tampa Board of Fellows Business Network Symposium. The quarterly symposium recognizes well-known businesses in the Bay area...