17

May

2010

Tomorrow's Luxury: A Look at Affluent Gen Yers

in Branding | by Ethan Lyon

Last Friday, I attended the annual L2 Generation Next conference in NYC. It showcased a diverse, enthusiastic mashup of...

12

May

2010

Twitter to Launch New Features for Brands

in Branding Digital Marketing | by Admin

Though Twitter is an individual-dominated social network, the micro-blogging site hosts a number of corporate accounts as well. Brands utilizing Twitter often use...

21

Apr

2010

Facebook Gives Brands a Boost with New Design

in Branding Strategy & Trends | by Admin

With a user base of more than 300 million people worldwide, it’s not a surprise that many companies flock to Facebook to reach customers. Facebook has something for everybody. For individuals,...

8

Apr

2010

Top 5 Under the Radar Brand Experiences

in Branding | by Ethan Lyon

Brand experiences make us say "wow." They engage us in new and unique ways and transport us to another universe. Think Nike, Apple, Google and other leading hero brands. All serve unique brand...

24

Mar

2010

Attention all Brands: Apps are the New Website

in Branding Digital Marketing Strategy & Trends | by Ethan Lyon

Step back to 1995. Once in a while, a URL would pop-up at the end of a TV commercial. Unlike the '90s, URL advertising isn't as prominent anymore. Why? Consumers expect every brand to have a...

19

Mar

2010

Brand Directory

in Branding | by Ethan Lyon

Sort by discipline: Brand Strategy / Digital Agency / Digital Innovation Firms /...

18

Mar

2010

Brand Dictionary

in Branding | by Ethan Lyon

Here's a handy Brand Dictionary of popular marketing definitions and branding terms: A: Analytics / Awareness /...

17

Mar

2010

Examining the Indulgent: Segments, Stats, Brands, Facts

in Branding | by Ethan Lyon

Everyone is an Indulgent. Some enjoy browsing People or In Touch in the grocery line to get the latest celebrity gossip; some splurge on a Gucci belt; some get massages in Virgin Atlantic first...

16

Mar

2010

Examining Pro-Ams: Segments, Stats, Brands, Facts

in Branding | by Ethan Lyon

"The 'Pro-Am' era [is] a time when professionals and amateurs work side-by-side," writes Wired Editor, Chris Anderson in his book...

16

Mar

2010

Phillips-Van Heusen Acquires Hilfiger for $3 Billion

in Branding | by Ethan Lyon

Can the Van Heusen Breath Life Back into Hilfiger? Phillips-Van Heusen, an international fashion conglomerate that owns Calvin Klein and Izod, announced Monday it would buy Tommy...
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