15

Mar

2010

Examining Risk Takers

in Branding Strategy & Trends | by Ethan Lyon

What does Shaun White, Sergey Brin and Anthony Bourdain have in common (besides stacks of cash)? Each represents a generation of Risk Takers. Shaun White is Gen Y's Adrenaline Junkie, Sergey Brin...

15

Mar

2010

Examining Community Organizers: Segments, Stats, Brands, Facts

in Branding Strategy & Trends | by Ethan Lyon

If you could guess, how many Facebook Groups are there floating around? A simple Facebook search for the term, "groups" yields over 400,000 results. Considering there are groups for people that...

12

Mar

2010

SXSW 2010 Launches Today

in Branding | by Ethan Lyon

"The early adopters among you are likely to notice..." writes SXSW in a blog post dissecting their new iPhone app....

11

Mar

2010

Examining Type A Consumers: Segments, Stats, Brands, Facts

in Branding Strategy & Trends | by Ethan Lyon

What does the lady with 30 coupons in the check out line have in common with a Twittering gear head? Both are pro-active in either searching for the best deal or building a digital network of...

11

Mar

2010

Examining Beta People: Segments, Stats, Brands, Facts

in Branding Strategy & Trends | by Ethan Lyon

Imagine riding in the NYC subway at rush hour. There is...

10

Mar

2010

Re-Defining New Families: Segments, Stats, Brands, Facts

in Branding | by Ethan Lyon

Look out Leave-It-To-Beaver, there is a new wave of pet acupuncturists, homeless college grads and extended roommates changing the traditional family dynamic. This New Family rationalizes treating...

9

Mar

2010

Examining the Conscious Consumer: Segments, Stats, Brands, Facts

in Branding Strategy & Trends | by Ethan Lyon

In the 1960s, fringe groups sparked awareness of animal cruelty, environmental sustainability and numerous other causes -- eventually giving birth to organizations such as PETA in the 1980s....

19

Feb

2010

Can Tiger Woods Press Conference Help his Brand?

in Branding | by Admin

Nearly three months after Tiger Woods’ life entered a tailspin, the disgraced golfer is ready to tell his side of the story. Today, Woods will speak publicly to a small group of close friends...

19

Feb

2010

Successful Facebook Strategies for Brands

in Branding Strategy & Trends | by Admin

These days, if you want to establish your brand on social networks, the first place to start is Facebook. Like an individual’s profile page, and brand’s fan page gives creative control for...
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