29

Feb

2016

Five Things Brands Can Learn from Leo’s Acceptance Speech

in Branding | by Marisa Rando

Finally. After twenty-two years, Leonardo DiCaprio accepted his first Academy Award for best actor in The Revenant. For a little over two minutes, Leo spoke to a...

19

Jan

2016

Why Perfecting Your Brand Story Matters in 2016

in Branding Digital Marketing Strategy & Trends | by Marisa Rando

The more that brands focus on self promotion and sales pitches, the less “human” it becomes to consumers. Consumers today seek meaning in everything that they...

2

Jan

2016

5 Effective Ways Nonprofits Can Engage Donors on Facebook

in Branding Strategy & Trends | by Admin

If you’re a nonprofit organization, utilizing Facebook is a must. It’s an exceptional tool for connecting with current and potential donors by sharing your organization’s message. In fact, a...

9

Nov

2015

Nonprofits in the Mobile Realm: Uniting the World through the SmartPhone Screen

in Branding Digital Marketing | by Marisa Rando

As a nonprofit organization, looking for innovative ways to communicate your cause can be difficult. Campaigning to stagnant lists of supporters and donors can be ineffective, especially if these...

22

Jul

2015

Top Five Things to Consider When Selecting a Brand Color Palette

in Branding Digital Marketing | by Katherine Parsons

“Mere color, unspoiled by meaning and unallied with definite form, can speak to the soul in a thousand different ways.” ?...

13

Apr

2015

Setting the Curve with Florida Polytechnic University

in Branding Digital Marketing | by Admin

At Sparxoo, one of our digital marketing agency’s values is to “Be Visionary.” We are dedicated to finding new solutions...

2

Apr

2015

Innovation White Paper: Empowering the Next Digital Generation

in Branding Digital Marketing Strategy & Trends | by David Capece

In recent work with our client, Florida Polytechnic University, a leader in STEM education, I was asked to share my perspective on the future of technology and innovation. We developed Future...

24

Mar

2015

Educating the Next Frontier of Digital Innovation

in Branding Digital Marketing Strategy & Trends | by David Capece

New and innovative technology and scientific discoveries yield constant change to enable advancement of humankind. The list of historic science and technology innovations includes the printing...

26

Nov

2014

Pizza Hut’s Delicious & Disruptive Campaign

in Branding | by Nick Ferry

If you've been anywhere near a computer these past weeks, you've probably noticed a promoted tweet or article teasing Pizza Hut's largely anticipated makeover. This Wednesday, the Hut unveiled...

30

Jul

2014

The Rise of Content Marketing

in Branding Strategy & Trends | by Admin

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