18

Jul

2016

Understanding the How and Why of Brand Activation

in Branding Strategy & Trends | by Adrienne Morgan

Today, leading brands understand the importance of engaging the hearts and minds of their consumers, and the impact that this engagement can have on a business’s objectives—from bottom line...

16

Jul

2016

6 Tips to Ensure Marketing Automation Success

in Digital Marketing Strategy & Trends | by Joey Baird

Marketing departments are increasingly adopting marketing automation technology as they discover the power of using buyers’ digital footprints to send relevant, timely and personalized marketing...

5

Jul

2016

5 Biggest Inbound Marketing Trends of 2016

in Digital Marketing Strategy & Trends | by Adrienne Morgan

Inbound marketing has transformed the way businesses engage and interact with their customers. The inbound movement continues to gain speed and with it, many more exciting trends are following....

1

Jul

2016

Client Portfolio: Lewis, Longman & Walker

in Branding Digital Marketing | by Adrienne Morgan

Founded more than 20 years ago, Lewis Longman and Walker (LLW) is a Florida-based law firm, dedicated to providing expertise in a range of industries including, but...

24

Jun

2016

Key Takeaways from Saint Petersburg’s Front-End Design Conference

in Strategy & Trends | by Adrienne Morgan

A View from Dev: Below is a recap if the front-end web design conference held in St. Petersburg, FL on June 16-17. Our very own dev intern, Victor Cui recaps his experience. On Friday,...

22

Jun

2016

Client Portfolio: Rebuilding Together Tampa Bay

in Branding | by Adrienne Morgan

Rebuilding Together Tampa Bay, Inc. (RTTB) is a non-profit organization that repairs homes of those in need. At the core of their mission, RTTB focuses on...

17

Jun

2016

A View from Dev: Front-End Design Conference

in Digital Marketing | by Adrienne Morgan

Below are a few key takeaways from St. Pete's Front-End Design Conference, day 1 from the view point of our developer, Aaron Harvey....

16

Jun

2016

The 3 Things an Agency Internship Offers that No Classroom Can

in Digital Marketing | by McKenna Foster

About a month ago, I joined Sparxoo’s team as the Digital Marketing and Graphic Design intern. Like most students, I knew I needed an internship, but I didn’t fully understand why, beyond the...

2

Jun

2016

Top 3 Things Advertising Agencies Look For in Team Members

in Strategy & Trends | by Adrienne Morgan

Richard Florida was the first to label our kind. He nicknamed us the 'Creative Class' in his book, “The Rise of the Creative Class.” And he was right about this new class of...

5

May

2016

15 Crucial Elements to Add to Your Email Now

in Digital Marketing Strategy & Trends | by Joey Baird

Over the past few years, marketing automation, or email marketing, has been given a bad rap. The tactic, which uses email to reach large audiences directly, is often flagged by recipients as spam,...