10

Jul

2014

So You Think You Can Design?

in Branding Strategy & Trends | by Ryan Krail

As the Art Director at Sparxoo, I’m the go-to guy for all of your creative needs, wants, and desires (don’t even think about it). My design experience ranges from brand identity, web design,...

28

Jun

2014

The Building Blocks of Business to Business

in Branding Digital Marketing Strategy & Trends | by David Capece

There's this perception that business to business marketing is the driest, basic-est, and most boring-est job out there. Myths like “you can’t be creative” or “you can’t have any fun”...

9

May

2014

3 Elements Every Brand Needs to Succeed

in Branding | by Admin

For some companies, branding and marketing might as well be called astrophysics and be deciphered in Egyptian hieroglyphics because they just can’t seem to figure it out. For Sparxoo,...

3

Mar

2014

5 Lessons All Brands Can Learn From The Oscars

in Branding Strategy & Trends | by Admin

They call it Hollywood's Biggest Night.  The biggest stars, the biggest talent, and many of the biggest brands come together to celebrate the arts. No matter who you are, or how big...

12

Feb

2014

Advertising Agency Interviewing Do's & Don'ts

in Branding | by Admin

So you think you can work at an agency? Awesome. Most advertising agencies pride—and distinguish—themselves on their culture. At Sparxoo, we’re no different. We hire the person, not the...

3

Feb

2014

The Advertising Bowl: Make Them Talk About You

in Branding Strategy & Trends | by Admin

Each year, the Super Bowl spectacle grows, and slowly the event becomes less about football, and more about the advertising. Hence,...

24

Nov

2013

Monday Never Looked So Good!

in Branding Digital Marketing Strategy & Trends | by Admin

Cyber Monday Shopping Trends and the Millennials that Love Them You’ve finished the cranberries and stuffing. You spent an hour answering your Aunt Mildred’s questions about...

21

Nov

2013

5 Steps to Target Your Niche Market

in Branding Strategy & Trends | by Admin

One of the best ways to get your product or service into the hands of consumers is to aim for a niche market. Niche markets are great for newbie entrepreneurs working their way into the...

15

Nov

2013

7 Ways to Ignite Your Social Media

in Branding Digital Marketing Strategy & Trends | by Admin

In this crazy marketing day and age, where everyone is looking for their piece of the virtual pie, just having social media accounts won’t cut it. You have to be fresh, cutting-edge, and on the...

21

Oct

2013

Disruptive Messaging Across Platforms

in Branding Strategy & Trends | by Admin

In order to stand out in today’s media landscape, brands must design ad campaigns with messages that challenge conventional thinking and create lasting impressions. Garter group makes a case for...
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