10

Jun

2013

My Mobile Visits Increased! Wait. Do I Need A Mobile Website Now?

in Branding Digital Marketing Strategy & Trends | by Admin

Have you noticed a huge jump in mobile visits to your website? You’re not alone. Now, everyone walks around with at least an iPhone, Blackberry, or Android phone— and it’s likely they are...

4

Jun

2013

Sparxoo Says: Your Brand Culture Matters

in Branding | by David Capece

Zappos founder Tony Hsieh has it right, noting that building a brand has changed...

27

May

2013

Summer’s in. Brands are Hot.

in Branding Digital Marketing Strategy & Trends | by Admin

Well… If you ask us, brands are on fire all year around. But this summer, there are a few that simply can’t be ignored. Whether old, new,...

3

May

2013

Everything Your Mother Ever Told You Was True

in Branding Strategy & Trends | by Admin

At one point or another, we’ve all come to the realization that our moms were right. Somewhere between all the “Don’t play ball in the house,” “Sit up straight,” and “What’s the...

22

Apr

2013

10 Tips to Keep your Creative Team Inspired

in Branding | by Admin

Monotony has its place in life. Sometimes it’s unavoidable – like in the case of paying bills and checking emails. And sometimes it’s a good thing… like brushing your teeth. But within...

31

Mar

2013

Why is "Social Good" A Good Business Model?

in Branding Strategy & Trends | by Admin

A number of distinctions set socially good brands apart. And the really fascinating part: their business model really works. In the spirit of April’s Earth Day (which is just my cover for...

8

Mar

2013

Website UX Matters to Brand Loyalty

in Branding Digital Marketing Strategy & Trends | by Admin

We want you to get lucky with your customers. And we’re not just talking four leaf clovers and shamrocks. We’re talking brand engagement, and further increasing brand loyalty. We know what...

3

Mar

2013

How Can I Get More People to Find My Brand?

in Branding Digital Marketing Strategy & Trends | by Admin

No facet of a good digital presence operates independently of another; in a good brand, every aspect of its existence leverages and showcase the other...

26

Feb

2013

How Can Your Newsletter Achieve Your Email Marketing Objectives?

in Branding Digital Marketing | by David Capece

An Overview of the Importance of a Newsletter in Your Online B2B Marketing Campaign The top 3 marketing objectives for B2B marketers are 1) achieving brand awareness, 2) customer...

29

Jan

2013

What does it take to be a social brand? Exploring Social Marketing

in Branding Digital Marketing Strategy & Trends | by Admin

Let’s cut out misconception number 1: “We are social… we have social media accounts.” If that’s you – keep reading! Alright, so you’ve got...
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