24

Feb

2016

Where Structured Data Stands in 2016 Digital Marketing Trends

in Digital Marketing | by Marisa Rando

In the search engine optimization world, focus is continuously shifting to the newest, most cutting-edge features. From keyword integration and code cleanup, to...

15

Feb

2016

Marketing Automation for Everyone

in Digital Marketing | by Marisa Rando

Do you often get overwhelmed managing difficult and robust outbound marketing campaigns? Frustrated marketer, meet your marketing fairytale: marketing automation....

11

Feb

2016

3 Tips to Enhance Your WordPress Workflow for 2016

in Digital Marketing | by Admin

Throughout my WordPress development career, I’ve come across one too many websites stuck in WordPress limbo—a place where the icons are blurry, the load times...

8

Feb

2016

Ad Bowl 50: Who Really Took Home the Championship?

in Digital Marketing | by Marisa Rando

Last night marked the 50-year anniversary of the most watched television event in history—the Super Bowl. Millions of people around the world gathered in front of...

19

Jan

2016

Why Perfecting Your Brand Story Matters in 2016

in Branding Digital Marketing Strategy & Trends | by Marisa Rando

The more that brands focus on self promotion and sales pitches, the less “human” it becomes to consumers. Consumers today seek meaning in everything that they...

13

Jan

2016

Tech Buzz: Tap In to Grow Your Business

in Digital Marketing | by Admin

(As seen in the Winter 2015-2016 edition of Florida Restaurant and Lodging Association...

11

Jan

2016

How Google Changes Will Impact 2016 Digital Marketing Trends in SEO

in Digital Marketing Strategy & Trends | by Emily Culclasure

Google Hummingbird, the 2013 search algorithm update that focused on semantics to display results, forever changed how results appear in the search engine results pages (SERPs). With every Google...

23

Dec

2015

Re-Focusing Display Advertising: A Top Digital Marketing Trend in 2016

in Digital Marketing Strategy & Trends | by Emily Culclasure

In 2016, spend on display advertising will continue to reign over spend on search advertising, with $32.16 billion projected to be spent on display versus just...

14

Dec

2015

Why Marketing Stacks Are the Next Big Digital Marketing Trend

in Digital Marketing Strategy & Trends | by Emily Culclasure

Thanks to a need for a more integrated system of marketing technologies, the strictly separate roles of Chief Marketing Officer and Chief Technology Officer are a...

7

Dec

2015

Digital Marketing Trends 2016: Not a Micro-Moment to Spare

in Digital Marketing Strategy & Trends | by Emily Culclasure

This year, the digital marketing world can expect to see an increased focus on everything from micro-moments and the rate of responsiveness, to taking the “content is king” mantra to the next...
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