11

Jan

2016

How Google Changes Will Impact 2016 Digital Marketing Trends in SEO

in Digital Marketing Strategy & Trends | by Emily Culclasure

Google Hummingbird, the 2013 search algorithm update that focused on semantics to display results, forever changed how results appear in the search engine results pages (SERPs). With every Google...

2

Jan

2016

5 Effective Ways Nonprofits Can Engage Donors on Facebook

in Branding Strategy & Trends | by Admin

If you’re a nonprofit organization, utilizing Facebook is a must. It’s an exceptional tool for connecting with current and potential donors by sharing your organization’s message. In fact, a...

23

Dec

2015

Re-Focusing Display Advertising: A Top Digital Marketing Trend in 2016

in Digital Marketing Strategy & Trends | by Emily Culclasure

In 2016, spend on display advertising will continue to reign over spend on search advertising, with $32.16 billion projected to be spent on display versus just...

14

Dec

2015

Why Marketing Stacks Are the Next Big Digital Marketing Trend

in Digital Marketing Strategy & Trends | by Emily Culclasure

Thanks to a need for a more integrated system of marketing technologies, the strictly separate roles of Chief Marketing Officer and Chief Technology Officer are a...

7

Dec

2015

Digital Marketing Trends 2016: Not a Micro-Moment to Spare

in Digital Marketing Strategy & Trends | by Emily Culclasure

This year, the digital marketing world can expect to see an increased focus on everything from micro-moments and the rate of responsiveness, to taking the “content is king” mantra to the next...

26

Oct

2015

Standing Out: Five Tips to Successful Social Media Campaigns

in Digital Marketing Strategy & Trends | by Monica Krishnan

The world of social media is often classified as a noisy place. Posts become spammed with opinions, photos are shared and re-shared (and then shared again), and most of the time, newsfeeds become...

4

Jun

2015

Five Tips for Understanding and Marketing to Gen Z

in Digital Marketing Strategy & Trends | by Admin

How well do you really know your X, Y, Z’s? Chances are you know your X’s… Gen X’s, that is. They are getting older—entering the middle-aged demographic, and are quickly becoming old...

2

Apr

2015

Innovation White Paper: Empowering the Next Digital Generation

in Branding Digital Marketing Strategy & Trends | by David Capece

In recent work with our client, Florida Polytechnic University, a leader in STEM education, I was asked to share my perspective on the future of technology and innovation. We developed Future...

24

Mar

2015

Educating the Next Frontier of Digital Innovation

in Branding Digital Marketing Strategy & Trends | by David Capece

New and innovative technology and scientific discoveries yield constant change to enable advancement of humankind. The list of historic science and technology innovations includes the printing...

30

Dec

2014

The CEO’s Perspective: 10 New Years Resolutions for 2015

in Strategy & Trends | by David Capece

At Sparxoo, 2014 was another year of transformative growth for our integrated marketing agency. Our team size doubled and we added our Miami location as we set the company up for long-term...
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