29

Apr

2016

Optimize Your Business’s Potential with SEO

in Branding | by Admin

(As featured on page 37 of FRLA's Spring magazine)...

12

Apr

2016

An Emoji is Worth A Thousand Words: Why Brands are Using Icons for Advertising

in Branding Digital Marketing Strategy & Trends | by Marisa Rando

The new wave of communication is here?. Across the globe, people are using this nuanced language to communicate with a...

28

Mar

2016

Moving with the Insta-Rhythm: What Instagram’s Changes Mean for its Users

in Digital Marketing | by Marisa Rando

Instagram has been a hot topic lately with platform updates that are shaking up the social world. Its most recent installment? An algorithm-based news feed. Every day it becomes more evident that...

10

Mar

2016

Netflix and No Chill

in Branding Strategy & Trends | by Admin

Service Provider Becomes a $32-Billion Company through Content Marketing Yes, you read that correctly. Netflix has become a billion-dollar company, making it one of the largest...

29

Feb

2016

Five Things Brands Can Learn from Leo’s Acceptance Speech

in Branding | by Marisa Rando

Finally. After twenty-two years, Leonardo DiCaprio accepted his first Academy Award for best actor in The Revenant. For a little over two minutes, Leo spoke to a...

24

Feb

2016

Where Structured Data Stands in 2016 Digital Marketing Trends

in Digital Marketing | by Marisa Rando

In the search engine optimization world, focus is continuously shifting to the newest, most cutting-edge features. From keyword integration and code cleanup, to...

15

Feb

2016

Marketing Automation for Everyone

in Digital Marketing | by Marisa Rando

Do you often get overwhelmed managing difficult and robust outbound marketing campaigns? Frustrated marketer, meet your marketing fairytale: marketing automation....

11

Feb

2016

3 Tips to Enhance Your WordPress Workflow for 2016

in Digital Marketing | by Admin

Throughout my WordPress development career, I’ve come across one too many websites stuck in WordPress limbo—a place where the icons are blurry, the load times...

8

Feb

2016

Ad Bowl 50: Who Really Took Home the Championship?

in Digital Marketing | by Marisa Rando

Last night marked the 50-year anniversary of the most watched television event in history—the Super Bowl. Millions of people around the world gathered in front of...

19

Jan

2016

Why Perfecting Your Brand Story Matters in 2016

in Branding Digital Marketing Strategy & Trends | by Marisa Rando

The more that brands focus on self promotion and sales pitches, the less “human” it becomes to consumers. Consumers today seek meaning in everything that they...
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