19

Jan

2016

Why Perfecting Your Brand Story Matters in 2016

in Branding Digital Marketing Strategy & Trends | by Marisa Rando

The more that brands focus on self promotion and sales pitches, the less “human” it becomes to consumers. Consumers today seek meaning in everything that they...

13

Jan

2016

Tech Buzz: Tap In to Grow Your Business

in Digital Marketing | by Admin

(As seen in the Winter 2015-2016 edition of Florida Restaurant and Lodging Association...

11

Jan

2016

How Google Changes Will Impact 2016 Digital Marketing Trends in SEO

in Digital Marketing Strategy & Trends | by Emily Culclasure

Google Hummingbird, the 2013 search algorithm update that focused on semantics to display results, forever changed how results appear in the search engine results pages (SERPs). With every Google...

23

Dec

2015

Re-Focusing Display Advertising: A Top Digital Marketing Trend in 2016

in Digital Marketing Strategy & Trends | by Emily Culclasure

In 2016, spend on display advertising will continue to reign over spend on search advertising, with $32.16 billion projected to be spent on display versus just...

14

Dec

2015

Why Marketing Stacks Are the Next Big Digital Marketing Trend

in Digital Marketing Strategy & Trends | by Emily Culclasure

Thanks to a need for a more integrated system of marketing technologies, the strictly separate roles of Chief Marketing Officer and Chief Technology Officer are a...

7

Dec

2015

Digital Marketing Trends 2016: Not a Micro-Moment to Spare

in Digital Marketing Strategy & Trends | by Emily Culclasure

This year, the digital marketing world can expect to see an increased focus on everything from micro-moments and the rate of responsiveness, to taking the “content is king” mantra to the next...

1

Dec

2015

2016 Digital Marketing Trends—Your Official Guide to be Badass

in Digital Marketing | by Monica Krishnan

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19

Nov

2015

Bringing Visual Style to the Next Level with Iconography

in Digital Marketing | by Josh Baron

The Web is growing at an exponential rate, and you may be wondering, "How can I make my website stand out from the rest?" At Sparxoo, we take pride in being up to date with cutting-edge web...

9

Nov

2015

Nonprofits in the Mobile Realm: Uniting the World through the SmartPhone Screen

in Branding Digital Marketing | by Marisa Rando

As a nonprofit organization, looking for innovative ways to communicate your cause can be difficult. Campaigning to stagnant lists of supporters and donors can be ineffective, especially if these...

26

Oct

2015

Standing Out: Five Tips to Successful Social Media Campaigns

in Digital Marketing Strategy & Trends | by Monica Krishnan

The world of social media is often classified as a noisy place. Posts become spammed with opinions, photos are shared and re-shared (and then shared again), and most of the time, newsfeeds become...
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