29

Feb

2016

Five Things Brands Can Learn from Leo’s Acceptance Speech

in Branding | by Marisa Rando

Finally. After twenty-two years, Leonardo DiCaprio accepted his first Academy Award for best actor in The Revenant. For a little over two minutes, Leo spoke to a...

24

Feb

2016

Where Structured Data Stands in 2016 Digital Marketing Trends

in Digital Marketing | by Marisa Rando

In the search engine optimization world, focus is continuously shifting to the newest, most cutting-edge features. From keyword integration and code cleanup, to...

15

Feb

2016

Marketing Automation for Everyone

in Digital Marketing | by Marisa Rando

Do you often get overwhelmed managing difficult and robust outbound marketing campaigns? Frustrated marketer, meet your marketing fairytale: marketing automation....

11

Feb

2016

3 Tips For Your WordPress Workflow

in Digital Marketing | by Admin

Throughout my WordPress development career, I’ve come across one too many websites stuck in WordPress limbo—a place where the icons are blurry, the load times...

8

Feb

2016

Ad Bowl 50: Who Were the Real Winners?

in Digital Marketing | by Marisa Rando

Last night marked the 50-year anniversary of the most watched television event in history—the Super Bowl. Millions of people around the world gathered in front of...

19

Jan

2016

Why Perfecting Your Brand Story Matters in 2016

in Branding Digital Marketing Strategy & Trends | by Marisa Rando

The more that brands focus on self promotion and sales pitches, the less “human” it becomes to consumers. Consumers today seek meaning in everything that they...

13

Jan

2016

Tech Buzz: Tap In to Grow Your Business

in Digital Marketing | by Admin

(As seen in the Winter 2015-2016 edition of Florida Restaurant and Lodging Association...

11

Jan

2016

How Google Changes Will Impact 2016 Digital Marketing Trends in SEO

in Digital Marketing Strategy & Trends | by Emily Culclasure

Google Hummingbird, the 2013 search algorithm update that focused on semantics to display results, forever changed how results appear in the search engine results pages (SERPs). With every Google...

2

Jan

2016

5 Effective Ways Nonprofits Can Engage Donors on Facebook

in Branding Strategy & Trends | by Admin

If you’re a nonprofit organization, utilizing Facebook is a must. It’s an exceptional tool for connecting with current and potential donors by sharing your organization’s message. In fact, a...

23

Dec

2015

Re-Focusing Display Advertising: A Top Digital Marketing Trend in 2016

in Digital Marketing Strategy & Trends | by Emily Culclasure

In 2016, spend on display advertising will continue to reign over spend on search advertising, with $32.16 billion projected to be spent on display versus just...
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