25

Jul

2012

Wednesday's Winner (Best in Branding)

in Branding Strategy & Trends | by Admin

Tequila Avion Imagine tequila so smooth that a tequila face will no longer follow a shot. Now close your eyes and imagine your girlfriend, wife or fantasy blindfolding you, whip...

24

Jul

2012

Best-in-Class Infographics

in Branding | by Admin

“Bacon Based Tourism” The title is wrapped in bacon so that the viewer immediately knows what the infographic is attempting to communicate. The map consists of continents...

18

Jul

2012

Wednesday's Winner (Best in Branding)

in Branding Digital Marketing Strategy & Trends | by Admin

As other heavyweights watch profits dwindle for the seventh straight year, Fanta continues to grow as one of the top soft drink brands during the soda drought. Consumers continue to seek healthy...

11

Jul

2012

Wednesday's Winner (Best in Branding)

in Branding Digital Marketing | by Admin

Sixty-six years after being founded, Estee Lauder continues to excel as one of the premier beauty brands and its recent success is a direct result from digital intelligence. According to L2,...

4

Jul

2012

Wednesday's Winner (Best in Branding)

in Branding Strategy & Trends | by Admin

Warby Parker This Wednesday’s winner goes to Warby Parker. The stylish eye wear brand makes shopping for glasses socially rewarding by utilizing social media to engage their...

27

Jun

2012

Branding in the Modern World

in Branding Digital Marketing | by Admin

In a post-advertising age, big brands should no longer expect success solely generated from monetary funds. We live in a digital world that demands creativity and innovation; an interactive online...

27

Jun

2012

Wednesday's Winner (Best in Branding)

in Branding | by Admin

At Zappos, it’s all about customer service and culture. The digital world is blending the once definitive line that divided brand and culture, and Zappos is capitalizing on the break. The...

26

Jun

2012

What’s the Story Behind Your Brand?

in Branding | by Admin

They say a picture is worth a thousand words. The average story can be told in 4,000 words. Lesson: Choose your ammo wisely for your brand strategy arsenal. Studies have shown that the...

23

Jun

2012

Collateral Brochure Best Practices

in Branding | by Admin

Marketing collateral is an aesthetically appealing way to support your company’s core values through the use of printed materials. Its sole purpose is to present information about your business,...

21

Jun

2012

Recent Inspirational Re-branding Stories

in Branding Strategy & Trends | by Admin

Miami Marlins (Entertainment) A professional sport has never witnessed a more rapid and successful franchise turnaround, from a marketing...
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