5

Mar

2012

Share Your Brand’s Vision Through Video

in Branding Digital Marketing | by Admin

• A DIGIDAY survey found that 57% of marketing respondents plan to increase video advertising in 2012. 43% of agency advertisers and 24% of brand advertisers said they planned to shift funding...

22

Aug

2011

Web Site Evaluation

in Branding Digital Marketing Strategy & Trends | by Admin

Web site evaluation entails a review of user experience and key communication points. To build your website for the long run, continually assess, update, tweak, and upgrade your content....

19

Jul

2011

Famous Football Quotes from NFL Greats

in Branding | by Admin

With the upcoming 2011 football season approaching, we have picked our top 10 quotes from football greats that are inspirational to entrepreneurs and business leaders. 1. “It does not matter...

14

Jun

2011

Theatre Entrepreneurs In the Spotlight

in Branding | by Admin

Launching a new business merges a balanced blend of entrepreneurial spirit, passion, and the ability to leverage a talent to build a brand. Founded in 2010 by Anna Roberts Ostroff and Alan...

26

Apr

2011

In-Store Experiences for Luxury Brands

in Branding | by Ethan Lyon

Imagine drilling down into the guts of a product without ever opening the package or avoiding the painfully long wait times while a sales person checks the inventory to see if an item is in stock....

30

Mar

2011

Top 7 Brand Advertising Mistakes

in Branding | by Ethan Lyon

It seems like in order to find one great ad, you have to watch 20 "for the low low price of $19.95" commercials. Many brand advertisements fall short of the mark because of common mistakes that...

29

Mar

2011

Brand Positioning & Differentiation

in Branding | by Ethan Lyon

What makes Madonna, Coca-Cola and Apple iconic cultural leaders? Why do Apple fans spend hours standing in line to buy the next innovation? It is a brand's ability to creatively, uniquely and...

25

Mar

2011

Top 5 Innovative Package Designs

in Branding | by Ethan Lyon

“Today, to break through the clutter of the hundreds of other competing products out there it pays to be different,” writes Peter Drucker. One way of breaking through the clutter is to follow...

18

Mar

2011

Branding in a Keyword-Driven World

in Branding Digital Marketing | by Ethan Lyon

Google has so indoctrinated keywords into webmasters, sometimes branding can be put on the back burner. However, Google’s keyword-centric view of the world could be changing. Google is always...

16

Mar

2011

Brands and Social Networks Dominate Google Trends

in Branding Strategy & Trends | by Ethan Lyon

We performed an analysis of Google web trends via Search Insights to see where the greatest...
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