26

Nov

2014

Pizza Hut’s Delicious & Disruptive Campaign

in Branding | by Nick Ferry

If you've been anywhere near a computer these past weeks, you've probably noticed a promoted tweet or article teasing Pizza Hut's largely anticipated makeover. This Wednesday, the Hut unveiled...

13

Nov

2014

How To Measure Brand Awareness Online

in Digital Marketing | by Admin

Quantifying the impact of your marketing efforts is paramount when you need to show your team results and encourage buy-in on future projects. Awareness has historically been a black box for...

15

Sep

2014

Have You Tasted Kahwa's New App?

in Digital Marketing Strategy & Trends | by Admin

Starting in St. Petersburg, Florida circa 2005, Kahwa Coffee Roasting Company, has brewed into a successful business with 6 locations in...

30

Jul

2014

The Rise of Content Marketing

in Branding Strategy & Trends | by Admin

...

10

Jul

2014

So You Think You Can Design?

in Branding Strategy & Trends | by Ryan Krail

As the Art Director at Sparxoo, I’m the go-to guy for all of your creative needs, wants, and desires (don’t even think about it). My design experience ranges from brand identity, web design,...

28

Jun

2014

The Building Blocks of Business to Business

in Branding Digital Marketing Strategy & Trends | by David Capece

There's this perception that business to business marketing is the driest, basic-est, and most boring-est job out there. Myths like “you can’t be creative” or “you can’t have any fun”...

5

Jun

2014

Now Launching: Crosstown Engineering

in Digital Marketing | by Admin

...

9

May

2014

3 Elements Every Brand Needs to Succeed

in Branding | by Admin

For some companies, branding and marketing might as well be called astrophysics and be deciphered in Egyptian hieroglyphics because they just can’t seem to figure it out. For Sparxoo,...

4

Apr

2014

Consumers Demand Authenticity

in Digital Marketing | by Admin

When it comes to social responsibility in businesses, consumers want to engage with brands that are transparent with their values.  Specifically, the savvy millennial generation demands authentic...

3

Mar

2014

5 Lessons All Brands Can Learn From The Oscars

in Branding Strategy & Trends | by Admin

They call it Hollywood's Biggest Night.  The biggest stars, the biggest talent, and many of the biggest brands come together to celebrate the arts. No matter who you are, or how big...
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