15

Mar

2011

Blue Is the New Green for Brands

in Branding | by Ethan Lyon

Once considered the ecological movement in the 1960s and 70s, the concept of consumer environmentalism evolved into the green movement in the 2000s. The impact of the green movement had a profound...

27

Feb

2011

Sparxoo Workshop: Applying Brand Innovation Internally

in Branding Strategy & Trends | by David Capece

For the past 3+ years, Sparxoo has had the privelege of leading strategy assignments for major companies such as NBC, Fox Sports, Comcast, Lifetime, JP Morgan Chase, and others.  We frequently...

21

Jan

2011

2011 Market Trends: Brand Me

in Branding Strategy & Trends | by Ethan Lyon

What are the top search results for your name? If it’s a link to a MySpace pic of you drunk at a college frat party 5 years ago, you might want to spend time modifying your image...

5

Jan

2011

11 Market Trends for 2011

in Branding Digital Marketing Strategy & Trends | by Ethan Lyon

In Sparxoo’s 2009 Market Trends, the Crisis=Opportunity Trend explored how the...

3

Dec

2010

Connecting a Company Mission to Social Cause

in Branding Strategy & Trends | by Ethan Lyon

"We believe in showing other companies–especially small, rapidly growing ones–that it’s possible to do well while doing good, too,"...

22

Nov

2010

10 Benefits of a Social Mission

in Branding Strategy & Trends | by David Capece

At Sparxoo, we believe that companies who give back to communities and causes will enhance their brand value and deepen customer relationships.  We've covered recent trends in...

17

Nov

2010

Gen Y Brands Today and Tomorrow

in Branding Strategy & Trends | by Ethan Lyon

Gen Y is so oversaturated with ads that many billboards, pop-ups and Hulu ads have just become mundane wallpaper in their daily lives. In fact, according to the market research firm, Yankelovich,...

27

Sep

2010

How Southwest Made its Underdog Brand-Attitude Profitable

in Branding Digital Marketing | by Ethan Lyon

Southwest is a business in the front, party in the back brand. Before all else, Southwest is a bare-bones player that cares first about delivering the lowest fares. The party in the back is about...

13

Sep

2010

Top 5 Brand Culture Tips

in Branding | by Ethan Lyon

Think of your brand as you would your body. Imagine three months of eating Big Macs, fries, lounging on the couch, sleeping 15 hours a day. Next, think about three months of eating fruit salad,...

10

Sep

2010

How to Create Effective B2B Loyalty Programs

in Branding Strategy & Trends | by Ethan Lyon

Loyalty programs are often discussed through a B2C lens, but B2B loyalty can have impressive returns. For instance, five percent improvement in customer retention can yield...
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