Consumers are moving in a different direction -- away from traditional brand advertising. Now, it's about collaborative advertising, where consumers and brand interact in a meaningful way. "People don't want to spend time learning...
Think about some of the most iconic cartoon characters of all time: Mickey Mouse, Donald Duck, Roadrunner, etc. What do they all have in common? The cartoonists personified animals and even inanimate objects (think...
As an early leader in the social entrepreneur wave, TOMS Shoes has inspired many to do better and make a real impact on the lives of thousands of people worldwide. TOMS has a simple...
Driving across the country is enough to remind anyone not only how geographically expansive the US is, but also just how disparate a culture we are “under one nation”. Besides surprise at how much...
Earlier this year, we conducted a survey of emerging leaders and presented the results in our America State of the Union 2009 report. We covered the ideal traits of America, including opportunity, innovation, diversity,...
I have been reading the writings of Dave Capece and have been very impressed with how practical his perspective is on social media. Dave is an entrepreneur who aspires to pioneer the world of...
We have explored many facets of Gen Y. We identified key attributes and mindsets, examined Gen Y in the workplace and developed effective marketing strategies. To take a deeper look into the social networks...
Yesterday, I presented "Digital Influence in the Network Economy" at the PodCampAz Conference. The high level principle is that in a network economy, value flows from connectivity. Value is created and shared by...
From Wordpress to crowdsourcing to personal branding, fellow digital gurus shared their best tips at PodCampAZ. It started off with tips from a millenial talking about blogging and included the story behind the...
Do you remember the days when renting a movie was a less of daily occurrence, and more of an event? The VCR had just debuted, and going to the movie rental store involved the...
