They say a picture is worth a thousand words. The average story can be told in 4,000 words. Lesson: Choose your ammo wisely for your brand strategy arsenal. Studies have shown that the average...
Marketing collateral is an aesthetically appealing way to support your company’s core values through the use of printed materials. Its sole purpose is to present information about your business, products or services that expands...
Miami Marlins (Entertainment) A professional sport has never witnessed a more rapid and successful franchise turnaround, from a marketing prospective, than that of the Miami Marlins. The Marlins have generated more buzz this year...
• A DIGIDAY survey found that 57% of marketing respondents plan to increase video advertising in 2012. 43% of agency advertisers and 24% of brand advertisers said they planned to shift funding from display...
Web site evaluation entails a review of user experience and key communication points. To build your website for the long run, continually assess, update, tweak, and upgrade your content. At Sparxoo Agency, our team...
With the upcoming 2011 football season approaching, we have picked our top 10 quotes from football greats that are inspirational to entrepreneurs and business leaders.
1. “It does not matter how many times you get...
Launching a new business merges a balanced blend of entrepreneurial spirit, passion, and the ability to leverage a talent to build a brand. Founded in 2010 by Anna Roberts Ostroff and Alan Ostroff, the...
Imagine drilling down into the guts of a product without ever opening the package or avoiding the painfully long wait times while a sales person checks the inventory to see if an item is...
It seems like in order to find one great ad, you have to watch 20 "for the low low price of $19.95" commercials. Many brand advertisements fall short of the mark because of common...
What makes Madonna, Coca-Cola and Apple iconic cultural leaders? Why do Apple fans spend hours standing in line to buy the next innovation? It is a brand's ability to creatively, uniquely and strategically position...
