Brand Strategy & Positioning
Based on these conversations, we assessed Symphonic audiences. We helped them move from a divide between strictly artist-focused and label-focused messaging to presenting a unified voice rooted in what is valued by both audiences—independence, passion for the craft, and authenticity.
We used these values to define brand personality and outline messaging, ranging from broad ideas to granular proof points to help articulate what differentiates Symphonic from their biggest competitors. We mapped out all aspects of personality and tone within a detailed brand guide to inform all marketing messaging moving forward.
As we explored the personality and tone, we made recommendations for visual elements and photographic styles to bring the new brand to life—going as far as recommending which Instagram filters to use.