How Can Infographics Be Used For Sales Presentations?

What do you get when you combine statistics and data with creative design? An infographic! Numbers and statistics can only be so interesting before you loose your audience’s attention, so what better way to engage a viewer than simplify and beautify your results. When you’re presenting a sales pitch, the results are always the biggest selling point. Why not showcase those results in a structured and detailed layout that pulls in and engages the viewer?

Infographics can be used to:

1. Consolidate Information and Reduce Clutter

The sole purpose of an infographic is to organize data into a concise graphic that leads the viewer through a process of understanding. There’s a powerful balance between the amount of data used and a clean simple design. If an infographic is too simple, your viewer may not feel impacted, however, too much data can overwhelm your viewer.


2. Develop Stronger Presentations

Through graphical representation you grab your audience and entice them through creatively designed infographics that awe and engage. A step-by-step process enables the viewer to see the whole picture, yet allows each step to tell its own story. A well-designed infographic is not only fun to look at, but it can also strengthen the authority of a presentation.

“Show the readers everything, tell them nothing.” 
? Ernest Hemingway


3. Engage The Viewer: Establish Brand Identity

An infographic paints a picture using a wide array of data. A well designed infographic allows a brand to stand out as a thought leader by presenting information in a clever and enlightening fashion. The recent infographic trend has shown businesses a whole new way of interacting and engaging with an audience.


If you’re looking for inspiration, take a look at sites like, you can find hundreds of well-designed infographics on a huge variety of topics. Using infographics for sales presentations could prove extremely successful since the purpose is to show, rather than tell.


Integrated Marketing For Brand Credibility

Marketing industry experts estimate that it takes anywhere from 8-25 touch points before a lead becomes a customer. What does this number mean to your brand? Whether this number seems low or high, it’s important that your brand builds and executes a strategy that will increase the number of consistent customer touch points.


Here are a few questions to consider when developing your integrated marketing strategy:


  1. How many touch points does your brand have with current / potential customers in a given week? Month? Year?
  2. Is the current number of buyer touch points producing your desired ROI?
  3. Are you utilizing both online and offline strategies to reach this target number?


While the answers to these questions will vary from one brand to the next, the overall goal and strategy should be the same: Increase the number of customer touch points and maintain a consistent message across all platforms.

To help you prioritize what is best for your brand, we have complied a few tips for increasing and effectively reaching consumers:

  • Online:

    The number of social media users grows daily and is increasingly a primary source of information for many consumers. In order to build your brand’s online presence, you should use digital platforms to distribute information, digitally connect and exchange with consumers, establish the brand’s executive team as thought leaders, and monitor what consumers are saying about your brand (and your competitors).

  • Offline:

    While online marketing is getting more and more attention, brands should be cautious to not neglect their offline marketing strategies. Events, conferences, community involvement, traditional advertising, and sponsorships are just a few ways to build your brand awareness offline and reach your consumers in a different setting.

  • Linking Online & Offline:

    A lot of brands execute good online strategies and a lot of brands execute good offline strategies, but the brands that are skilled at connecting and integrating strategies across both offline and online platforms are a head above the best.


When brands link online and offline marketing, they are promoting a consistent message across platforms, effectively engaging with consumers in “real” life and in the digital world, and are further establishing their brand as a credible source.

A well-executed integrated marketing campaign can make the difference in standing apart from your competitors. Increasing the number of touch points, both offline and online, will enable your brand to stand out from the crowd and help you achieve your marketing goals.


Tips for Building a Mobile-Friendly Website

Heads-up brands, mobile design is no longer an option when looking to build an online presence. According to, the usage of tablets and smartphone has nearly doubled since the start of 2013. The biggest question to ask yourself is, “How does your brand represent itself on mobile?” Keep in mind that it’s extremely crucial for your mobile site to be well designed and user-friendly. When you’re contemplating mobile, here are some tips.

Less is More

The key is to limit your content. Remember that not all of the content from your website needs to be on your mobile site. Limiting the pages and content will help create a condensed and organized version of your site that lets viewers access all of the important information. Something to keep in mind: The more content you add the more time it will take to load the page.


Best in Class Example: Starbucks

Starbucks is a must see. The design is simple, the content is limited and the imagery is emphasized. And best of all, it successfully reflects their brand identity.

According to Nielson, “21% of website traffic to leading ecommerce websites now come from tablets and smartphones”.


Think Through Your Layout

The smartest thing you can do is to make sure the most important information is first. If you have done any kind of SEO or analytics, you may know which pages are searched for most and which pages customers stay on the longest. This information will give you valuable insight as to what information should be categorized from top to bottom.

Disney Disney2

Best in Class Example: Disney

Disney is a complex site with hundreds of pages, from their store to games to videos, this site is packed full of information. What Disney does best is consolidate its pages into organized categories within the dropdown navigation, making sure their viewer never feels overwhelmed.


Focus on User-Experience

A mobile site can be well designed, but still be frustrating to navigate. The last thing you want to do is make your customers upset or confused, so focusing on user-experience is vital. User-experience can range from a well thought out dropdown menu to designing large enough buttons for the user to click on. There’s nothing worse than clicking on a button that won’t link… or that you have to hit just right. These little things can really add up, so try to focus on those minor (but really important) details and imagine you are the one visiting the site. When you focus on functionality and usability, you’ll find a happy medium that keeps a strong design with the user in mind.


Best in Class Example: Nike

A retail store like Nike, who sells hundreds of products, must have a clean, user-friendly design to entice its customer to come back. What Nike does best is offer a balance between strong design and an easy to use functionality throughout the mobile site.

“40% of visitor’s will choose another result if it is not mobile friendly” – Nielson.


Consistency is Key

Have you ever checked out a brand’s social media and noticed their social site looks nothing like their website? Mobile goes hand-in-hand with the world of social media. An integrated brand keeps all its marketing channels consistent. Not only is it important to have your mobile site reflect your website, but it’s also critical to have this reflection shine across all social media channels.


Best in Class Example: Grey Goose

Take a look at Grey Goose’s mobile site as an example. With a clean and visually impactful design, Grey Goose does a great job of keeping a consistent brand image and brand message across all their digital media.


The Future of Social Media Marketing: What It Can Do For Your Brand

The popularity of social media is soaring. Increasingly, brands are taking to the web to connect with potential customers to make their brands known. What are you doing now to get your brand out on the web?

The increased communication on social media helps organizations build brand awareness, cultivate customer relationships, and implement integrated marketing campaigns. The key is to deliver a message that resonates and is share-worthy. The pass of information from customer-to-customer will help further establish your organization as a trusted brand.


Strategy and Planning

How do you reach those potential customers to bring them to your site? Here are a few pointers on increasing and maintaining your traffic flow:


1.  Focus on Direct Communication:

Social media sites allow for potential customers to comment, like, retweet, and connect to your brand. This is an opportunity for your brand to interact directly with potential customers and build a message that will resonate with the customer. Be sure you show that as a brand, you listen and are interested in your potential customers’ needs.


2.  Keep it Real:

No one likes interacting with an automotive robotic response, so why not ditch the robot? Be genuine, be vulnerable, be authentic, just simply be yourself. Showing interest in your customers, helps establish a positive interaction, allows for open dialogue, and provides a better understanding of your customers’ needs.


3. Post Your Originally:

Social media sites are tailored to the personality of the user. Use the sites to tell your brand’s story. Consider your partnerships, your employees’ stories, your company’s characteristics, community involvement and all that makes your brand’s story unique. Find a way to tell your story that inspires your customers to share your story.


4. Focus on Your Target:

This is where you can drive your leads and sales. Rather than focusing on a large community of people, direct your attention to the people who would be excited to know about your brand. Facebook, Twitter, and Google+ collect data about their users based on employment, interests, education, location, and age. It’s the Golden Ticket to find your next potential customer.


5. Follow Up on the Results:

Similar to Facebook’s and Twitter’s collection of data on its users, each site offers built in analytics such as Twitter’s HootSuite. These additional sites provide information as to which posts and updates are getting the most attention.  If your social media sites are effective in reaching your target audiences you’ll see a growth in your posts, retweets and an increase in your traffic.


Social Media Service:

Strategizing and implementing a results-driven social media plan is an important element to a brand’s overall marketing success.  Contact Sparxoo today for a free social media marketing consultation.

Targeting Your Brand Generation

Regardless of your industry, a targeted marketing campaign is the key to establishing your brand. Knowing your target market is your first step. Generational differences have a huge impact on how you reach your target market successfully. Do you know who your target market is? This may be a “duh, of course” question, but if you really narrow it down, it’s much more complex. When starting a marketing campaign try and think about who your ideal customer is. To begin, let’s call your target customer Joe. Ask yourself, how old is Joe? What does Joe do for a hobby? What does he do during his time off? Where does he live? By creating a persona, you narrow down which personality traits, attitudes and behaviors your consumer has.

The Importance of Creating Personas

The purpose of creating a persona is to really understand exactly WHO your customer is and what they are looking for in a brand. Whether it’s authenticity, empowerment, or personal values, understanding these key traits will be the your most successful approach. By understanding your target market’s demographics, lifestyle, attitudes and behaviors, you can predict your consumer’s behaviors and start developing your brand’s strategy. Making predictions about a target market can be tough, but analytics and case studies are helpful tools for narrowing down what your customers’ values.

Accurately Targeting your Audience

Now you may ask, “How does this tie into targeting your brand generation?” Well, think of it this way, knowing what generation your target audience is from will help you fully understand your customers’ needs. Customers are the key to a successful campaign. Brands that make their customers happy are usually the ones dominating the market. The advantage of knowing your customer is worth listening to the complements, as well as the complaints. Take a look at the top competing brands today: they put their customer first and know how to target them.


Every generation values different principles, behaves differently as consumers, and are separated by their current life stages. Each generation does things a little differently then the next since more recent generations are more reliant on technology and keep up. On the most “hip” brands, rather than wanting a traditional brand that has an established reputation.


American Made Brands for Gen Y (Millennials)

Why are Brands Targeting Millennials?

Much like people, generations have personalities and defining features. Although no one-person is alike, people from the same generation often have common values and similar perspectives due to the time period in which they’re raised. Millennials (a.k.a. Generation Y) are said to be self-confident, upbeat, expressive individuals who are open to new ideas. With 7 billion and counting, the world’s population is growing daily, making Millennials the largest generation in American history. Besides being the largest generation, Millennials are on the fast track to becoming the most educated generation on record. Although there is no specific date range for when this generation starts and ends, the rough estimate suggests it defines individuals born between the early 1980’s to early 2000’s.

This being said, Millennials make up roughly 21% of the population and are already making big purchasing decisions that place them in control of the spending. Here’s the run-down: Millennials seek engagement and have a high need for social interaction. They are said to have a limited attention span and are constantly multi-tasking, meaning they want life made easier, quicker, and faster. If you’re wondering how your brand can reach this fast-paced generation, look no further.

5 Key Attributes that Millennials Seek in a Brand

1. Authenticity

Millennials want to connect with brands that are honest in nature and true to themselves. If consumers feel that a brand is truthful and honest, brand loyalty will increase. Keep in mind that developing trustworthy relationships with consumers is critical to maintaining a respectable brand.

NikeWith words like empowerment and entitlement, the “Just do it” slogan embodies a revolutionary marketing campaign that represents a resilient brand. Nike is a perfect example of an authentic brand that takes Millennials by the chokehold. Encompassed by words of inspiration, this brand has shaped a powerful company culture. By focusing solely on the needs of customers, Nike created an entirely original marketing approach. Nike is greatly rewarded for its ability to anticipating future trends and adapt to a changing world. Nike has revolutionized the “wow” factor through its commitment to preserving a genuine brand. What makes Nike still so popular? From pants with ventilation to seamless fabrics, Nike always keeps the user in mind. With frequent announcements of top of the line enhancements, they aim to keep their customer happy, in the most authentic way.

2. Mobility

Since Millennials are consumed by mobile technology, the new wave of smartphones and tablets has taken over. Industries that have recognized the need for mobile have already begun marketing to the next generation of consumers.

SquareA company like Square is taking mobile one step further. If you’ve heard of Square, you know it’s revolutionizing the mobile industry. By making mobile even easier, Square allows a business or vendor the capability of accepting credit card payments on the go, all from the comforts of a mobile phone. Today’s smart phone is the new virtual cash register. From venturing down a path never traveled, Square took advantage of the developing mobile trend and discovered a new market opportunity. An idea like Square is proving to be extremely successful since it capitalizes on an emerging market.

“71%of teens ages 12-17 have a cell phone, up from 45% in 2004.”

 – Pew Research

3. Engagement

When envisioning the characteristics of a Millennial, social interaction and engagement come to mind. Millennials feel the need to always be connected. A brand that seeks success in the 21st century must keep in mind why engagement matters. Besides the need for a dynamic approach to marketing, Gen Y brands must be constantly evolving to maintain a strongly bonded connection with its consumers.


Shopping and entertainment have now reached a digital age, fortunately engagement is what Amazon does best. From consumer-generated reviews to offering suggestions based on purchase behaviors, Amazon speaks to an involved generation. By allowing a connected generation the ability to shop online through their phones, tablets or computers, cyber-shopping has shaped the future of spending. Besides offering convenience and time-savings, Amazon delivers customers a one-stop-shop across all mobile devices.

4. Sustainability

A socially conscious “eco-friendly” brand is highly respected by the Millennial generation. With a responsibility to sustain the world’s resources, Millennials are concerned with improving renewable energy and keeping bi-product waste to a minimum.

traderjoesA brand like Trader Joes concentrates on providing quality goods, while supporting sustainability. Trader Joe’s tagline is “your neighborhood grocery store,” despite having 398 stores nationwide. The brand’s commitment to being a good neighbor is promoted by its environmentally friendly products and local involvement. With a wide array of quality, low-priced groceries offering options such as vegan, vegetarian, and so on, Trader Joes has brilliantly positioned themselves as a brand that cares about the environment and its people. Roughly 80 percent of Trader Joe’s products are ‘private’ labels, which comprise of no preservatives, GMO, MSG, trans fat or artificial flavors. It’s rare for a supermarket chain to retain the atmosphere of a local neighborhood grocery store, but in all the years it’s been open, it has been attracting conscious consumers with a loyal following.

5. Pushing Boundaries

Brands that seek to target Millennials should not be afraid to take risks. Brands today must have big attitudes and awe striking personalities. A brand that stands up and says, “whether you like us or not, here’s what we stand for” creates influence and builds brand loyalty. A brand that accepts differences, while standing for something bigger, will make a hug impact in a Millennial’s eyes.

chubbiesTaking a subculture by the horns, there is no doubt that Chubbies fully understands their market. Chubbies is a cleverly cunning brand that embraces the frat bother mentality. Their disruptive approach allows them to be blunt and honest, while winning the hearts of Millennials. By targeting a niche market, Chubbies has unlocked an ingenious way to market to consumers.

“Cargo shorts are the only form of contraception that is 100% effective”  – Fact #32 Chubbies website.

According to Doug Banker, founder of the website BroBible, bros can be described as “18- to 34-year-old guys who are socially active, upwardly mobile, career ambitious, and hyper connected.” An emphasis on “bro culture” is an expanding market for both small businesses like Chubbies and big companies like Red Bull, which frequently sponsor college events and fraternities. By glorifying the fraternity culture, they have brilliantly designed an ironic and revealing brand image.

What Now?

Well, now that you’re an expert on the five keys to winning a Millennial, keep in mind the one thing these brands have in common: Adaptability to change. This new cutting edge generation seeks quality engagement and social change. Remember that being different is not only accepted among Millennials, it’s encouraged! Whether your brand is enlightened, connected, involved, socially conscious or just plain eccentric, a generation of loyal followers is just around the corner.

To learn more about how to best market to your target audience, contact Sparxoo today and speak to an expert on our team.

Client Services Best Practices

Today’s marketing world is a bizarre, eccentric land. You have your right brainers trying to play nice with your left brainers. There are the creative directors who think so far out the box, you may think you live on separate planets. There’s the “brand police,” whose job is literally to make our lives harder. And of course, the account coordinators who have no concept of realistic timing.

While we may not understand why [place annoying coworker’s name here] insists on [insert said coworker’s most annoying tendency], we all have one thing in common. And that my creative and strategic thinkers, is that we work to serve. Whether your job is in-house, at an agency, or even freelance, client service is what makes our world go around. If our clients aren’t happy, we aren’t doing our jobs.

To better serve your clients, here are the top three tips for exceptional client service:

1. Anticipate the Learning Curve
If you have minimal to no experience with a new project, anticipate the amount of learning you will need to do before you can become informed. Being uninformed on a project makes it very difficult to be proactive with the client. If you do not come off as an expert, your client will not be confident in the work you’re producing. And ultimately, you will not be confident in the end result of the project. Being uninformed can also overwhelm project management time and resources.

2. Always Have a Big Idea
It’s important to have a big idea to ladder all initiatives up to when working with a client. If you’re piecemealing tasks or not prioritizing or strategizing to accomplish an end goal, your efforts are ultimately fragmented. Work should never be random or not results-oriented. Know what the goals of the project are before you begin, strategize a plan to achieve those goals, and always ladder all tasks up to the big idea or end goal.

3. Know Your Audience
This tip is two-fold. Knowing the target audience of the project is key. It’s important to get smart on who you are trying to reach before wasting your time or client resources. This is especially important with niche audiences.

Knowing your client is important in any project. There should be a designated project lead who should also be relationship building with the client. This will lead to a more cohesive relationship, more trust in new ideas, and more understanding should any issues arise.

These best practices will also enable you to do your best work, taking your skills to the next level. The outcome and an essential element of your job is to make your clients’ lives easer.

Everything Advertisers Need to Know about Marketing to Gen Y

It’s really quite simple: In order to be successful in the 21st century, a brand must offer meaning and purpose in consumers’ lives. A Gen Y has seen all the tricks, and knows the fancy words that advertisers use to sell products. They aren’t enthralled by the tricks, and quite frankly it irritates them. The days of advertisements relentlessly fighting for consumers’ attention are long gone. To a Gen Y, a well thought-out and brilliantly constructed ad is one that conveys impact and resonates important values. This generation must be targeted with an authentic approach. According to Umair Haque, Harvard Business Review, “The next global economy isn’t just about stuff, it’s about human lives.” 

Emphasize Social, Focus on Impact

Keep in mind that Gen Y has grown up with technology, so they are very comfortable with change. When marketing to generation Y, remember they adapt well and are constantly evolving alongside new technology that benefits their lives. Since they accept that their world is constantly changing, they tend to work well collaboratively and seek to make a difference. Because they are very tech savvy, they are always finding ways to work smarter, make life easier and keep in touch longer. They wish to see products that not only make a difference on a global scale, but make their lives more meaningful as well.

Virgin is a great example of a company that targets the young and hip generation Y. By way of social media, Virgin offers sales promotions, creates brand awareness and can be directly contacted by customers. By successfully cornering all spectrums of the market, Virgin has focused their marketing campaigns on innovation and disruptive marketing. Due to the diverse and independent nature of the business, disruption is the heart of Virgin Media’s marketing strategy. They aim to create impact, so it’s much less about quantity, than it is quality. Virgin’s disruptive approach is incredibly important in jarring people’s behaviors and cutting through the mass media to take on competitors.

Informed companies, such as Virgin, will learn to manipulate social media to follow cultural trends, as well as monitor their brand identity. This new wave of social will give brands the opportunity to see how consumers perceive them, and whether the brand message is received or lost in translation.

Because of this shift in marketing strategy, disruptive marketing will most likely be the way of the future. Industries should consider these “disruptions” as a way to best market their brands in the coming years, in order to capitalize on potential opportunities. Disruptive advertising allows for interaction and involvement, a key value held by this generation.

Be Up Front & Honest: Play Tricks & You’re Out

As for characteristics of Gen Y, they tend to be less loyal to a corporate culture, and more skeptical of what’s behind the curtain. They have a strong sense of entitlement, and are not shy when asking questions. After watching their parent’s work hard and struggle to balance work and play, they place great emphasis on maintaining a steady balance of both. They hold strong values for honesty, and appreciate brands that don’t try and trick them. There’s no need to be flashy to get their attention, just be sincere. As an example, brands like Dove’s “Real Beauty” campaign speak loud to this generation. Therefore, simply calling a product or an experience a luxury doesn’t necessarily make it so. Gen Y has learned that regulation is important, and that the people who can influence the market need to be held to higher accountability.

Interaction is Key, But Not Without an Impactful Connection

Gen Y is much more accepting of differences in culture and ethnicity than past generations. They place strong emphasis on social interaction and because of this, they stay interconnected at all hours of the day. They embrace differences and accept change, rather than sidestepping clashing viewpoints. Since interaction in one of the fundamental values for Gen Y, there is a dire need for technology to be the link to communication. This being said, mobile is on an exponential increase, leaving the ways of traditional communication behind. Redbull is a company that has successfully targeted a niche market by way of interacting and creating disruption in the market. Redbull focuses primarily on entertainment by directing marketing efforts towards live streaming videos and promotional events. They rely heavily on digital marketing campaigns backed by niche targeting to empower consumers and build brand authenticity.

With technology always advancing, smartphones and tablets have started a new wave of interacting with brands. Social is here to stay, since it has become the direct link between businesses and consumers. Consumers today (especially Gen Y) expect to communicate directly, whether it’s with brands, celebrities or professional athletes. Because of this new trend, Redbull employs social media in order to interact and engage consumers.

Millennial drivers use mobile phones 2.5 times more than non-Millennials when car shopping, and auto brands are turning to digital, social media, and car-sharing to lure them in. Ford’s partnership with Zipcar on college campuses has helped the brand gain a 2% market share in this segment.” – eMarketer

Be The Change They Wish To See

A word of advice, don’t try too hard. This generation has seen it all before and doesn’t feel compelled to conform to social norms. Being raised by Boomers taught them to look for ways to change the world, and not to except it for face value. Gen Y is very ambitious. They have learned to question virtually everything, sometimes being referred to as “generation why.” This generation will drive a whole new way of doing business; one that brakes free from traditional boundaries and embraces new technologies, flexibility and adaptability.

This generation has seen both sides of the spectrum; advertising that tries too hard, hoping for shock value or the complete opposite, where it’s sadly “completely lame”. Businesses now face the biggest challenge of how to brand and market effectively to this new generation. When marketing to Gen Y, remember they want life made easier, they seek quicker responses, faster connections, and simpler processes. Therefore, brands that make life better are the ones thriving.

Think of one brand that has been around since 1886 and is still just as popular today as it was back then… if you’re thinking Coca-Cola, you’re right! Not only does Coca-Cola have brand loyalty from happy customers, they also stand for values sought worldwide – happiness. Coca-Cola is a brand that generation Y can appreciate, since it is committed to empowering people and making a better brand for tomorrow. Coca-Cola focuses its marketing campaigns around key words like, “sharing”, and “happiness” that unite people, by representing a brand image dedicated to improving quality of life.

3 Reasons Why a Graphic Designer Should Create Your Logo

For the same reason that you wouldn’t show up to a job interview in flip-flops and a t-shirt (I hope), a logo shouldn’t look like it was an after-thought or low-priority item. It’s simple: A logo is a first impression. 

Nothing breaks my heart like a business that has relied on stock logos to represent their company. They all come to learn (whether directly or indirectly) that the benefit of an “inexpensive” logo certainly doesn’t outweigh the costs: a chronic case of lack-luster customer appeal and a non-memorable, generic brand image. Just another company… not a brand.

Computer-generated logos simply can’t propel a brand through the competition to impact their target audience.

That’s why I’m here: to exemplify the benefits of a graphic designer. Just like the smile on my face or style of my hair says a lot about my personality and attitude, brand logo designs represent the brands’ personas. Logo and brand are inalienably associated with each other. A logo must be striking, memorable, and iconic; logos lead to an emotional connection that attracts and inspires consumers. And the best way to attract humans? A human-designed logo.

Consider the following reasons for why designing a brand logo that is customized and unique to the industry, and to your brand, is invaluable.

Reason #1: Your First Impression Matters

Not only should a logo be creative and intriguing, it should represent all of the elements of your company. Your logo is a symbol that characterizes and describes your brand by incorporating the theme and nature of the business, and its mission and vision.

Why, exactly, is a stock generated logo costly to your company? The aforementioned description of logo “must’s” is a tall order to be answered by five one-way questions prompted by a stock-logo site. A good graphic designer does a lot of research, and asks a lot of questions: they think about best-in-class brands, the psychology of the design, perform a target market analysis, and seek elements of differentiation. Most importantly, you’re able to talk to them, and give the designer a feel for what your brand “is,” which can then be refined through rounds of logo choices to generate the absolute perfect logo. Technology is great, but people still crave an emotional connection, which calls for a graphic designer who understands.

A strong designer will assimilate a comprehensive strategy for a logo that will differentiate your company from its competitors. Well-developed logos are captivating and sophisticated, and communicate your value proposition without saying a word. In order to achieve those ends, there is no replacement for a conversation between brand and designer.

 Reason #2: There’s More Than Meets the Eye

In order for a logo to be strong and impactful, it must catalyze the correct interpretation. Quite often, logos are misinterpreted because the link between business and logo is misunderstood. This is where strong creative skills are fundamental to design: there’s much more to a logo than meets the eye.

A graphic designer spends the majority of their time researching concepts and developing ideas before they even embark on creating a symbol. The designer incorporates psychology into every element of the logo. Behind each shape, color, position, font, size, layout, and combination – there is a reason. A designer designs logos in order to achieve the emotional impact of your brand.

A quick dose of professional logo design potential: Sharp straight lines will create a more succinct and disruptive interpretation, while circles and smooth curves create a much softer, lighthearted, and airy impression. Blue ignites trust and loyalty, and red typically radiates energy and confidence. Some fonts have a corporate feel, some are fun, and some are both. Others are inviting, or symbolize premium and refined brands. And still, others are traditional, modern, or smart, and everywhere in between. These few elements are only the beginning of the power that a designer has to personify your brand. Design is a language, and the computer program is not the translator.

Reason #3: Less is ALWAYS More

Although a logo must accurately represent a company, conceptual creativity is fundamental. If you’re a locksmith, maybe a symbol of a lock or key isn’t the right symbol for you. The question to ask is what makes you different from the rest of the industry? The most powerful logos today are simplistic and clean cut, yet indescribably impactful. Think about the Nike, Apple, or Disney logo: the idea is simple, but the message is strong.

Oftentimes, companies have so many great ideas, and they want all of those ideas to be represented in their logo… DON’T DO IT. The first step is an attractive and appealing logo: pristine, sharp, unique, and something that is emotionally synonymous with your brand identity. Then, the association between brand and logo can form: less is more. The logo doesn’t need to be cluttered or overwhelming, for risk of being forgotten or misunderstood. The best way to communicate brand personal and value is through a creative and conceptual logo that is artistic, inspired, and in effect, powerful.

Now before the list gets too long, feel free to reach out for more logo-chat. We’d love to hear your perspectives and goals.