Digital Marketing

Email Marketing in Social Media World

The following is the summary of our interview with Justin Premick of AWeber, an email marketing software company. 1. What role does email marketing play in creating or supporting a brand? A common belief about email marketing is it’s purely … Continue reading →

Posted in Digital Marketing, Featured by David Capece | Thursday, January 5th, 2012 | Tagged , , , , , , , , , | Leave a comment

Breakaway Innovation and the Vital Idea Ecosystem

If your team prioritizes innovation, we applaud you for recognizing the importance of innovation in gaining competitive advantage. For best results, prioritize ideation and embrace non-traditional methods to come up with ideas. The extra weeks and months of ideation can be the difference between pursuing a winner and a loser. Continue reading →

Posted in Digital Marketing, Featured, Strategy & Trends by David Capece | Friday, November 18th, 2011 | Tagged , , , | Leave a comment

How to Design a Web Site

How to design a web site? That’s a common question as web sites are increasingly a central communication point to customers and prospects. When deciding how to design a web site, remember that great web design blends art, technology, and … Continue reading →

Posted in Digital Marketing, Featured by Amy Kenigsberg | Wednesday, November 9th, 2011 | Tagged , , | Leave a comment

Why Marketers Are Implementing Internet Video into Their Online Campaigns

By Andy Havard, Marketing Executive Andy is a Marketing Executive at Skeleton Productions, a UK based Internet video production company.With a network of 3,000 filmmakers, Skeleton Productions is able to deliver professional, engaging videos to clients around the world, to … Continue reading →

Posted in Digital Marketing, Featured, Strategy & Trends by Kristin Masters | Wednesday, November 2nd, 2011 | Tagged , , , , | Leave a comment

Klout Score Updates Affect Digital Marketers’ Strategy

Check your Klout score lately? As you’ve probably heard, Klout took a lesson from Google and updated its algorithm this week. Many power users are disgruntled with the changes, which negatively impacted their scores. But there are plenty of reasons … Continue reading →

Posted in Digital Marketing, Featured, Strategy & Trends by Kristin Masters | Monday, October 31st, 2011 | Tagged , , , , | Leave a comment

Words of Inspiration for the Digital Marketer

Technology and consumer expectations change daily; the digital marketer must adapt accordingly.. These industry leaders offer invaluable wisdom to digital marketers who strive to remain nimble and innovative in the evolving online marketplace.     “Customer experience is the new … Continue reading →

Posted in Digital Marketing, Featured, Startups & Innovation by Kristin Masters | Thursday, October 13th, 2011 | Tagged , , , , | Leave a comment

Web Site Evaluation

Web site evaluation entails a review of user experience and key communication points. To build your website for the long run, continually assess, update, tweak, and upgrade your content. At Sparxoo Agency, our team has developed a standard process for … Continue reading →

Posted in Branding, Digital Marketing, Featured, Market Trends, Strategy & Trends by Amy Kenigsberg | Monday, August 22nd, 2011 | Tagged , , , , , , , , , , | Leave a comment

Web Site Marketing

Web site marketing extends your web presence to attract prospective customers to your web site. The average American spent 32 hours per month on the Internet in 2010. Targeted web site marketing can be an effective method to generate leads … Continue reading →

Posted in Digital Marketing, Featured, Market Trends, Strategy & Trends by Amy Kenigsberg | Tuesday, August 16th, 2011 | Tagged , , , , | Leave a comment

Best Practices for Putting on a Successful Event

Imagine buying sweets from the “Honeydukes Sweet Shop” in Harry Potter or hula hooping for some Ben & Jerry’s or receiving free spa treatments. These are just a few memorable events companies have hosted to raise awareness of their new products and services. Continue reading →

Posted in Digital Marketing, Featured by Ethan Lyon | Monday, June 27th, 2011 | Tagged , | Leave a comment

Easy Ways to Gain Visibility for Competitive Search Terms

Wouldn’t it be great to land on the first page on Google for highly competitive terms, such as entertainment, plays, etc.? However, ranking well for competitive terms usually takes blood, sweat and tears to build thousands of inbound links from authoritative sites. Now that Google and other search engines are accounting for videos, social media and local results, it could be much easier than you expected. Continue reading →

Posted in Digital Marketing by Ethan Lyon | Wednesday, March 23rd, 2011 | Tagged , | Leave a comment

Consumer Stats in Digital Shopping

The internet and mobile devices have undoubtedly changed the how consumers learn about new products and inform buying decisions. Mobile devices, in particular, are merging the in-store shopping experience with the digital world through internet connectivity, coupon apps, social networking sites and numerous other ways being cooked-up in entrepreneur tech labs. Continue reading →

Posted in Digital Marketing, Strategy & Trends by Ethan Lyon | Monday, March 21st, 2011 | Tagged , , | Leave a comment

Branding in a Keyword-Driven World

Google has so indoctrinated keywords into webmasters, sometimes branding can be put on the back burner. However, Google’s keyword-centric view of the world could be changing. Continue reading →

Posted in Branding, Digital Marketing by Ethan Lyon | Friday, March 18th, 2011 | Tagged | Leave a comment

Consumer Targeting for Location-Based Services

The location-based social network niche is one of the hottest new markets, with its most recent member, Facebook. There is a lot of buzz about how geo-networks could be the next frontier for marketers seeking hyper-targeted advertising and user-engagement. Continue reading →

Posted in Digital Marketing by Ethan Lyon | Friday, March 11th, 2011 | Leave a comment

Crowdsourcing Corporate Responsibility Efforts

We have explored how Target is using Facebook to push its corporate social responsibility (CSR) mission forward and how Pepsi is supporting the next generation of entrepreneurs. PR agency Weber Shandwick and KRC Research has released a report that examines the effectiveness of how crowdsourcing has played a role in CSR initiatives in Fortune 200 companies. According to the study, CSR crowdsourcing is an effective way to offer a different perspective and build relationships with community members. Continue reading →

Posted in Digital Marketing, Strategy & Trends by Ethan Lyon | Monday, March 7th, 2011 | Tagged , | Leave a comment

SEO for a Social Cause

As digital marketers, we think of a conversion as a 2 dimensional action, such as purchasing an item, signing up for a newsletter, etc. Nonprofits face a different challenge when it comes to a typical conversion: changing attitudes towards a particular issue. Continue reading →

Posted in Digital Marketing by Ethan Lyon | Wednesday, March 2nd, 2011 | Tagged , | 1 Comment

How Charities Can Use Mobile for Fundraising

The American Red Cross received over $22 million in Haiti relief from mobile donations — far surpassing the $400,000 record for other disasters. In fact, donations via mobile devices comprised one fifth of the American Red Cross’s total donations for Haiti relief. Mobile proved to be a dominant player in Haiti relief and set a precedent for how charities receive donations in the future. Continue reading →

Posted in Digital Marketing by Ethan Lyon | Monday, February 28th, 2011 | Tagged | Leave a comment

Top 5 Mobile Innovations for Social Cause

There are over 3 billion cell phone subscribers in the world, the last billion having been added in just the past two years — largely due to explosive growth in India, Africa, Latin America, and Asia, reports Boston.com. Many new phone subscribers exist in impoverished areas and many entrepreneurs are using mobile technology to help them grow their communities economically. Continue reading →

Posted in Digital Marketing, Strategy & Trends by Ethan Lyon | Friday, February 25th, 2011 | Tagged , | 1 Comment

Why and How Mobile is Not Impossible for Small Businesses

eBay generated an astounding $2 billion in sales on mobile devices in 2010, up from $600 million in 2009. It’s not surprising as mobile bidding enables users to act in near real time, without being tethered to a desktop computer. … Continue reading →

Posted in Digital Marketing, Strategy & Trends by Ethan Lyon | Wednesday, February 23rd, 2011 | Leave a comment

Tips to Advertise on Mobile Devices

Mobile ad spending in the US is one of the fastest growing marketing sectors. With explosive smartphone growth and buzz surrounding rock-star-status devices, such as the iPhone, Blackberry and Google’s Android platform, it’s no surprise mobile advertising is surging. In 2010, mobile advertising grew by 79 percent to $743.1 million and is anticipated to break $1 billion in 2011. Continue reading →

Posted in Digital Marketing by Ethan Lyon | Monday, February 21st, 2011 | Tagged , , | Leave a comment

Tips to Build Trust Online

It takes less than a second for people to differentiate between friend and foe. It’s an evolutionary trait that used to help us from being killed and now it helps us avoid spammy sites (quite a leap, huh?). As designers and digital marketers, we must instill trust immediately to keep users on the webpage and convert or otherwise engage them. So how can we instill build instant trust? Continue reading →

Posted in Digital Marketing by Ethan Lyon | Friday, February 18th, 2011 | Tagged , , | Leave a comment