All Entries in the "Digital Marketing" Category
SXSW 2010 Launches Today: Best-In-Class Lifestyle Brand
“The early adopters among you are likely to notice…” writes SXSW in a blog post dissecting their new iPhone app. Yes, early adopters are taking notice and descending upon the Mecca of Indie Creative Geek festivals, SXSW. The part conference part…
2012 The Movie: A NetFlix No-No
If you haven’t already seen 2012, please don’t. Instead, choose an Oscar flick that lives up to the standards of excellent storytelling, real emotions, and puts in some surprises and special effects that enhance the overall story.
Social Media Pushes Oscars Over the Digital Edge
Whether you’re the type to curl up on the couch with a pint of Ben & Jerry’s or invite the entire neighborhood over, the fact remains the same: The Oscars are on Sunday. By now, die-hard movie fans are getting behind their favorite movies to win, but something else is occupying the attention of those running what may be the most well-known awards ceremony – the fact that ratings for the show have been at a low the last few years, with ratings reaching a nadir in 2008 and meager gains in viewers in 2009. So, what’s an awards show to do?
Viacom Pulls Daily Show & Colbert from Hulu
Viacom announced yesterday that it will pull The Daily Show and The Colbert Report from the most popular online video site, Hulu. Although Jon Stewart and Steven Colbert top Hulu’s charts, Viacom said the shows are not meeting their monetary…
Al Gore Needs to Change Climate Language
Al Gore is taking some serious heat about global warming amid record winters. “I, for one, genuinely wish climate change were an illusion,” Al Gore said in a The New York Times article Sunday. “Climate change” might be the very thing fueling global…
Can Tiger Woods Press Conference Help his Brand?
Nearly three months after Tiger Woods’ life entered a tailspin, the disgraced golfer is ready to tell his side of the story. Today, Woods will speak publicly to a small group of close friends and family to “discuss his past and his future, and he intends to…
Successful Facebook Strategies for Brands
These days, if you want to establish your brand on social networks, the first place to start is Facebook. Like an individual’s profile page, and brand’s fan page gives creative control for appearance and content, and provides a unique platform for engaging with…
Digital Marketing & the Olympics
Now that the Super Bowl is over, it’s time to turn our attention to the ultimate sports phenomenon – that of course, is the Olympics. The 2010 Vancouver Games are being dubbed Canada’s first digital Olympics, thanks to the digital technology and new…
Social Media in Vancouver: Who Will Take the Gold in Tweeting?
Expect social media to have its biggest presence in the Olympics yet, and expect to get what may be an altogether new dimension of experience that Olympic fans have been craving. The connectedness is sure to add a new buzz to the world’s favorite games.
iPad Brand Falls Short of Apple’s New Product
While some could see the benefit of the iPad’s awkward naming for its unique ability to “enable Twitter users to make the same joke over and over and over again” as The Onion believes, what amounts to a silly connection may just be that: the equivalent of technology tabloid fodder. Many belittle Apple’s nomenclature issues, but the fact that such a discussion has arisen leads one to realize something: Though name is only one ingredient in building a strong brand it can’t be ignored that name can convey not just simple messages, like the name “Pad” being used to describe Apple’s…well…pad-shaped product
Masculinity in Crisis: Superbowl Ads Reveal Changing Gender Identities
The Superbowl has long been one of man’s last havens of masculinity–beer in hand, buddies, football, munchies. It was simple: man in his element. Pure masculinity. This was the last fortress to call his own. Yet, the commercials in this year’s Superbowl…
Audi Goes Green for the Super Bowl
We give credit to Audi for standing out with their Green ad featuring the Green Police and Cheap Trick. The integration of Cheap Trick was the key to making this ad relevant in the Super Bowl. Overall, Audi’s ad is fun, light-hearted, and upbeat, with the tag “green has never felt so right”.
Top 2010 Super Bowl Ads
GoDaddy get’s sexy to drive web traffic, Hyundai brings on Brett Favre for the ultimate uncertainty, Kia dances its socks off and did Cars.com make the right move? With $3 million for 30 seconds, or nearly $100,000 a second, Super Bowl ads are a big…
Cars.com Super Bowl Ad, Worth $3 Million?
In this year’s Cars.com Superbowl ad, we follow Timothy Richman — much like Abernathy in 2009 — along his incredible journey, where knowledge empowers him to do great things. The commercial tells the many extraordinary tales of Timothy, including how…
Kia’s Super Bowl Ad Dances Its Socks Off
Vegas… a place to let down your guard, be wild, crazy and dance with a giant sock puppet? Kia’s Superbowl ad follows iconic kids toys around as they make snow angels, jet ski and go to Vegas to ride a mechanical bull, flirt in a jacuzzi and dance their socks off…
Hyundai’s Super Bowl Ad Features Brett Favre
This year, Hyundai is bringing in a bit of humor and spunk to their Super Bowl commercial, and it’s clear that the brand has tried to target their spots to the viewing audience — football fans. By incorporating a familiar name and face from the NFL, Hyundai’s…
GoDaddy’s Super Bowl Ad Get’s Sexy, Again
Capitalizing on its success of Super Bowl’s past, GoDaddy.com has once again pushed the limits with its 2010 commercials, featuring spokeswoman Danica Patrick. The domain hosting company has a number of commercials this year, one of which has…
Target’s New Facebook Superbowl / Valentine’s Day Promo
The Super Bowl and Valentine’s Day are two things we don’t usually put together. This year, Target is changing that. The popular retailer has created a unique charity campaign combining the hype of these events with the power of social media. Target is…
Bravo & Foursquare Enter Brand Partnership
People love living like stars. Oh, I want Beyonce’s favorite Nintendo DS game, or I want Diddy’s Sean John… we are obsessed with the most fabulous lives of celebs — even though Behind the Music tells us otherwise. To help you take your star obsession to…
Toyota’s Recall and Crisis Management 2.0
Crisis management is not just about contacting news outlets or writing an apologetic press release. In the digital age, crisis management requires swift, sweeping action on all digital fronts: social media, blogs and company websites. For the potentially…
