All Entries in the "Digital Marketing" Category
Microsoft Rallies Team With 90,000+ Free Windows Phone 7
Microsoft recently announced its attempts to turn employees into evangelists by giving away 90,000+ of its latest mobile device, Windows Phone 7. Microsoft’s brand advocacy strategy might not help generate revenues in the short-term (90,000+ phones…
Playboy’s Internet Strategy: The Smoking Jacket
Playboy’s unveiled its Internet strategy in the form of TheSmokingJacket last week. The headlines read: “Playboy launches nudity-free website aimed at bored office workers seeking laughs.” What is the goal, and will this internet property succeed?
Playboy, an iconic brand that peaked many years ago, faces many of the same “challenges as its peers in the media industry: increased competition for consumer attention in the face of shrinking overall spending in the television and print businesses, the migration of advertisers to other platforms, higher manufacturing costs and the uncertainty created by the current state of the global economy…
Marketing Analysis Builds Market Intelligence
“An investment in knowledge pays the best interest,” writes Benjamin Franklin. For marketers, marketing research and analysis is an investment that pays off. Build your market intelligence from the basics (market scan and brand audit), to more advanced research (customer and product analysis). Once you’ve implemented a marketing campaign it, too, requires analysis to…
Interactive Brand Marketing Strategies
Brand marketers are often asked, what is the difference between a company and a brand? An overly simple answer is: companies do while brands feel. Companies are tactical and functional with a goal of profits while brands are aspirational and make an…
Clients Seek Winning Digital Marketing Agency
Digital marketing was the number one (69 percent) ranked marketing tactic most sought by clients, according to an AdWeek survey of 184 marketing clients from companies including AT&T, Dunkin’ Brands, Merck, MetLife and Revlon. In fact, digital marketing is…
Effective Social Media Strategies To Generate Sales Leads
To reach 50 million users, it took Radio 38 years, TV 13 years, the Internet 4 years, Apple’s iPod 3 years while Facebook added 100 million users in just nine months. Social media is a cross-cultural, political, gender and generation phenomenon and…
Interview with Stopwatch Marketing Expert AnnaMaria Turano
Imagine buying your next cellphone. The shelves are packed with an upwards of 10-15 cellphones and brochures for various monthly plans. How long does it take you to make a purchasing decision on a potentially $200 phone versus buying a candy bar…
SEO Tips For the Digital Marketer
If you are serious about Internet as a traffic driving channel, there’s a pretty good economic argument for search engine optimization. As part of our SEO immersion we are constantly learning from other experts and reading great tips.
1. Select Key Words: There is an art and a science to selecting key words. You’ll need to get into the mindset of potential customers who are searching for your products and services and then develop a list of key search words. You can use a free Google search tool, free tools on SEOBook.com, or a paid discovery tool such as KeyWordDiscovery.com which has a free trial and is $70 per month for a subscription.
Marketing Advice as Consumer Saving Increases
35 years after the US personal savings rate peaked at 14.6%, the personal savings rate recently upticked to 4% in May 2010 (it turned negative in 2005). Indeed, the Federal Reserve released data that showed credit card balances dropped $8.5 billion during April 2010, the 19th month in an unprecedented stretch of declining credit card debt.
Mercedes Gets Profitable Through Customer Intimacy
Mercedes’ iconic three-pointed star symbolizes the auto manufacturer’s mobility on land, water, and in the air. Given its recent marketing efforts, the prestige car brand might want to add another point to its skill-set: digital mobility. Mercedes…
The Implications Behind the Foursquare Facts
Karen Levine is a strategy and marketing consultant who specializes in media and entertainment with an emphasis on emerging media. Having worked in digital media, television, print and advertising, she is adept at bridging the gap between…
Play Sparxoo’s New Marketing Game, Brand Maven
Challenge your branding, marketing, and social media knowledge with Sparxoo’s free online marketing trivia game, Brand Maven:
Whose Game Is This Anyway? What Happens When the Actual Starbucks Barista Becomes Mayor?
Foursquare’s partnership with Starbucks is giving the game even more mainstream exposure but also leading to the kinds of stakeholder complications I discuss in my recent posting about Facebook. The dilemma outlined in a recent article is this…
Using Social Media to Rally Support for Politicians
“Politics is about conversation, and personal, face-to-face interaction is still the foundation of that, especially at the local level… broadening my overall efforts to engage with the community I represent,” writes NY State Assemblyman Micah Kellner (D) to…
MTV Launches Search for First-Ever “Twitter Jockey”
Twitter was just banned at The New York Times, but it’s the next big thing for MTV. This week, MTV announced a nationwide search for its first-ever “Twitter Jockey,” — TJ for short — a digital version of the network’s early Video Jockey (VJ) job.
Social Networks Across Media Platforms
Social media exists not only on Facebook.com or Twitter.com. Advancements in social media tech, in particular Facebook, enables users across the web to have the utility of their favorite social networks without ever visiting its URL. This social media…
Top 5 New Advertising Directions
You are 2.3 seconds behind Roterro214 on the final lap and just about to pass him and… BAM, he swipes your Porsche and it goes into a spiral roll across the track. Your dream of winning the Coca-Cola fridge is dashed yet again. You might think behind the…
How ESPN Dominates the 2010 FIFA World Cup
For the largest global sporting event, ESPN created arguably the largest global content offering yet. Thirty two countries from around the globe will vie for the most prestigious sporting award, the FIFA World Cup — and ESPN is there to give fans of every…
How Retailers Are Using Social Media to Promote, Sell, and Engage
If you haven’t heard, the buzz word these days is “Foursquare.” A small, New York tech start-up that is on its way to becoming the next biggest thing in social media. Foursquare is a location-based service that allows users to “check in” at places they frequent in…
The Next Generation of Affluent Networkers
As of March 2010, Facebook amassed over 400 million users. For prestige brands that strive for exclusivity, 400 million is quite an intimidating number. That’s not to say prestige brands should not target social networks, however. Instead of focusing on 400…
