Featured

featured stories at Sparxoo

Search Marketing Tips to Improve Search Results

According to a study conducted by Econsultancy, spending in the North American Search Engine Marketing sector is projected to grow from $16.6 billion to $19.3 billion in 2011, a $2.7 billion increase. At Sparxoo, we have written about search marketing … Continue reading →

Posted in Featured by Amy Kenigsberg | Monday, February 6th, 2012 | Tagged , , , , , , , , , , , | Leave a comment

2012 Market Trends, part IV

Trend 1-2 Trend 3-5 Trend 6-9 10. Exclusive Access The popularity of Royal-Class airport lounges and invitation-only Centurion credit cards are just two examples of modern man’s immense need for respect and privilege…This ‘exclusivity for the masses’, or “Massclusivity” can … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 23rd, 2012 | Tagged , , , , , , , , , , , | Leave a comment

2012 Market Trends, part III

Trend 1-2 Trend 3-5 6. Super Healthy “Our intention is to reinvent this category in the same tonality that we have reinvented over the last 40 years the basic commodity of coffee. We see a lot of white space.” —Starbucks … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 16th, 2012 | Tagged , , , , , , , , , , , | Leave a comment

2012 Market Trends, part II

Trend 1-2 3. Interactivity is Key “This ad unit takes advantage of how users interact and explore with the iPad as opposed to other digital and mobile devices.” —Dionne Colvin, national manager of media for Toyota on its new Yahoo … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 9th, 2012 | Tagged , , , , , , , , , , , | Leave a comment

Email Marketing in Social Media World

The following is the summary of our interview with Justin Premick of AWeber, an email marketing software company. 1. What role does email marketing play in creating or supporting a brand? A common belief about email marketing is it’s purely … Continue reading →

Posted in Digital Marketing, Featured by David Capece | Thursday, January 5th, 2012 | Tagged , , , , , , , , , | Leave a comment

2012 Market Trends

Swimming in a sea of data, the Sparxoo Agency team is taking a cue from Web 3.0 to filter the noise and offer up the Top 12 Trends for 2012. Our trend summaries feature quotes, facts, and recommended reading to spark … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 2nd, 2012 | Tagged , , , , , , , , , , | Leave a comment

Breakaway Innovation and the Vital Idea Ecosystem

If your team prioritizes innovation, we applaud you for recognizing the importance of innovation in gaining competitive advantage. For best results, prioritize ideation and embrace non-traditional methods to come up with ideas. The extra weeks and months of ideation can be the difference between pursuing a winner and a loser. Continue reading →

Posted in Digital Marketing, Featured, Strategy & Trends by David Capece | Friday, November 18th, 2011 | Tagged , , , | Leave a comment

20 Greats Stats about Women in Business

J.K. Rowling, Oprah Winfrey, Sheila Johnson, Meg Whitman, and Martha Stewart may seem different on the surface, but all of these leading ladies have persevered through the competitive, male-dominated business world. Leveraging their individual talents, these women have made considerable … Continue reading →

Posted in Featured, Market Trends by Amy Kenigsberg | Wednesday, November 16th, 2011 | Leave a comment

How to Design a Web Site

How to design a web site? That’s a common question as web sites are increasingly a central communication point to customers and prospects. When deciding how to design a web site, remember that great web design blends art, technology, and … Continue reading →

Posted in Digital Marketing, Featured by Amy Kenigsberg | Wednesday, November 9th, 2011 | Tagged , , | Leave a comment

Why Marketers Are Implementing Internet Video into Their Online Campaigns

By Andy Havard, Marketing Executive Andy is a Marketing Executive at Skeleton Productions, a UK based Internet video production company.With a network of 3,000 filmmakers, Skeleton Productions is able to deliver professional, engaging videos to clients around the world, to … Continue reading →

Posted in Digital Marketing, Featured, Strategy & Trends by Kristin Masters | Wednesday, November 2nd, 2011 | Tagged , , , , | Leave a comment

Klout Score Updates Affect Digital Marketers’ Strategy

Check your Klout score lately? As you’ve probably heard, Klout took a lesson from Google and updated its algorithm this week. Many power users are disgruntled with the changes, which negatively impacted their scores. But there are plenty of reasons … Continue reading →

Posted in Digital Marketing, Featured, Strategy & Trends by Kristin Masters | Monday, October 31st, 2011 | Tagged , , , , | Leave a comment

Words of Inspiration for the Digital Marketer

Technology and consumer expectations change daily; the digital marketer must adapt accordingly.. These industry leaders offer invaluable wisdom to digital marketers who strive to remain nimble and innovative in the evolving online marketplace.     “Customer experience is the new … Continue reading →

Posted in Digital Marketing, Featured, Startups & Innovation by Kristin Masters | Thursday, October 13th, 2011 | Tagged , , , , | Leave a comment

Web Site Evaluation

Web site evaluation entails a review of user experience and key communication points. To build your website for the long run, continually assess, update, tweak, and upgrade your content. At Sparxoo Agency, our team has developed a standard process for … Continue reading →

Posted in Branding, Digital Marketing, Featured, Market Trends, Strategy & Trends by Amy Kenigsberg | Monday, August 22nd, 2011 | Tagged , , , , , , , , , , | Leave a comment

Web Site Marketing

Web site marketing extends your web presence to attract prospective customers to your web site. The average American spent 32 hours per month on the Internet in 2010. Targeted web site marketing can be an effective method to generate leads … Continue reading →

Posted in Digital Marketing, Featured, Market Trends, Strategy & Trends by Amy Kenigsberg | Tuesday, August 16th, 2011 | Tagged , , , , | Leave a comment

Best Web Design Blogs

Here at Sparxoo Agency, we love to be inspired. What better way to satisfy our insatiable appetite for digital intelligence than immersing ourselves in the best web design blogs? While some of the best web design blogs focus on educational … Continue reading →

Posted in Featured by Amy Kenigsberg | Monday, August 8th, 2011 | Leave a comment

Entrepreneur Tips: How to Stay Motivated

Entrepreneurs are fueled by high octane ambition, but sometimes the entrepreneur fuel tank can get low. To realize their vision, they need to keep-up their ambition. Continue reading →

Posted in Featured, Strategy & Trends by Ethan Lyon | Thursday, July 21st, 2011 | Tagged , | Leave a comment

Famous Football Quotes from NFL Greats

With the upcoming 2011 football season approaching, we have picked our top 10 quotes from football greats that are inspirational to entrepreneurs and business leaders.

1. “It does not matter how many times you get knocked down, but how many times you get up.”
- Vince Lombardi Continue reading →

Posted in Branding, Featured by Amy Kenigsberg | Tuesday, July 19th, 2011 | Leave a comment

Health & Wellness in the Food & Beverage Industry

John Oliver, the British comedian, during his Terrifying Times tour detailed at what point the Chinese will become a threat to the United States. It didn’t have to do with GDP, debt or urban development. The point at which the US seeds its #1 status to China is when a grill that can float in a pool sells like hot cakes. In other words, the US will lose when the Chinese buy dumber crap. Continue reading →

Posted in Featured by Ethan Lyon | Thursday, July 7th, 2011 | Tagged , , | Leave a comment

Best Practices for Putting on a Successful Event

Imagine buying sweets from the “Honeydukes Sweet Shop” in Harry Potter or hula hooping for some Ben & Jerry’s or receiving free spa treatments. These are just a few memorable events companies have hosted to raise awareness of their new products and services. Continue reading →

Posted in Digital Marketing, Featured by Ethan Lyon | Monday, June 27th, 2011 | Tagged , | Leave a comment

Theatre Entrepreneurs In the Spotlight

Launching a new business merges a balanced blend of entrepreneurial spirit, passion, and the ability to leverage a talent to build a brand. Founded in 2010 by Anna Roberts Ostroff and Alan Ostroff, the origin of Infinity Theatre Company is a model of leveraging talent and building a brand around a value proposition. Although this entrepreneurial endeavor has proven arduous, Anna and Alan have established an innovative business with the ability to inspire and transform those around them. Connecting community to the performing arts is no simple mission, yet these entrepreneurs have crafted a passionate dream into an extraordinary adventure that is becoming a staple in the Annapolis district. Continue reading →

Posted in Branding, Featured by Amy Kenigsberg | Tuesday, June 14th, 2011 | Tagged , , , , , | Leave a comment