All Entries in the "Social Impact" Category
The Power & Influence of Social Media: Shifting Consumer Behaviors
Social media has had explosive growth as a “trustworthy source” because so many individuals look to social media in their personal life, work life, and everyday life. From Facebook to Twitter, and LinkedIn to Evernote, we’re constantly surrounded by family, friends, colleagues and acquaintances that rely heavily on social media sources as their primary sources for information and relevant content. So, the next important question to ask is: Will this be the end of traditional media, and is it dead? “Dead” might not be the word. “Dying” might best reflect what’s truly happening with traditional media outlets.
Return On Engagement: A Social Media Manual
Return on Engagement is a book about content, strategy, and design techniques for digital marketing, by Tim Frick. Tim has provided creative media services since the early 1990s, creating design-driven media solutions for education, arts, non-profit…
Top 3 Wow Customer Service Companies
It’s fair to say everyone has experienced terrible customer service. Call about your cable bill and you’re pushed through a labyrinth of menus — half of which do not recognize your voice — then funneled to a person who can barely speak your language. It might…
BP Oil Spill: Profits Over Planet
While BP’s spill cleanup costs have eclipsed $1 billion and could eventually cost over $10 billion, can you really put a price on the damage to the environment? If it is true that BP cut corners and that they put on a fraudulent show for the President Obama’s Gulf visit (as reported by CNN’s Anderson Cooper), does BP really deserve to still be worth $130 billion? Consumers … this is your opportunity to vote with your wallet. Many of you are angered and would love to change BP’s slogan of Beyond Petroleum to Bankruptcy Protection. The backlash has spread to Facebook with over 200,000 fans of Boycott BP.
Facebook Privacy Breech – Trouble for the Future?
Facebook endured another privacy debacle this week when a security flaw was found, allowing friends to view each other’s private information, including chats and messages. Though the security breech lasted only a few hours, many users are upset that their privacy had been compromised for the second time in less than a month.
Top 5 Personalities that Appeal to Gen Y Men
What does Howard Stern, Steve Carell and Ron Paul have in common? No, Howard Stern and Steve Carell are not running for Congress (though Howard Stern might have some interesting takes on international policy…). All of them are on male Gen Yer’s…
Digital Earth Day: Leveraging the Web for Sustainability
Earth Day 2010 marks the 40th anniversary of this worldwide celebration. Founded by peace activist John McConnell in 1970, Earth Day is a day dedicated to raising awareness and appreciation for the earth and our environment. Statistics show that Earth…
Top 5 Earth Day Must Read Articles
Earth Day 2010 celebrates its 40th birthday today. It’s a time to promote the sustainability of our land, water and air through individual efforts that ladder-up to collective, widespread impact. Companies and consumers alike are finding distinct ways to…
How Governments Should Use Crowdsourcing
The Conservative party have been making a lot of noise about Crowdsourcing. Obama is its pioneer. But they have little in the way of practical details about Crowdsourcing strategies and mechanisms. Here is a list of applications of Crowdsourcing in government that we think could prove the most effective…
Top 5 Under the Radar Brand Experiences
Brand experiences make us say “wow.” They engage us in new and unique ways and transport us to another universe. Think Nike, Apple, Google and other leading hero brands. All serve unique brand experiences — whether it’s an in-store Genius Bar or…
Women’s Month: Women Leaders in Pop Culture 2010
When searching for examples of strong female leaders, People magazine is probably the last place someone would look for inspiration. However, there are many well-known women in popular culture using their status and influence as a force for good, by…
Interview with Social Entrepreneur, Ben Lyon
We spoke with Ben Lyon, the founder of FrontlineSMS:Credit*, a non-profit focused on micro-financing. After his experience in the East Timor hotel, his passion, drive and motivation to help those in need brought him back to Africa, only this time, with a…
Health Care Summit: Truly the Right Path for Obama?
If the Obama brand had a product, it would be healthcare, just as Apple has the iPod. Why does Apple have a 74 percent share of the MP3 market? The tech giant developed a simple, easy-to-use, desirable, MP3 player into a market of clunky, difficult-to-use…
What are the Brand Implications of Obama / Dali Lama Meeting?
How do global brands stay relevant and appeal to a diverse constituency/audience? For Barack Obama and the Dali Lama, it’s about joining in a symbolic meeting about human rights and taking appropriate action; for corporate brands, such as HSBC or….
American Idol to Capture New Howard Stern Audience
From the on-air personality that brought Fart Man and has a tumultuous history with the FCC, Howard Stern is moving to prime time? American Idol is moving into its 8th season and adding a lightening rod personality like Howard Stern would ensure the show would reach its 10th season on buzz alone. But will America’s [...]
Hillary, Brown Support $500 M Taliban Deal
Let’s say you’re in $100,000 debt. Would you care about trying to finance a BMW? Would you care about keeping up with the Jones’? No. You’re fighting to put food on the table, not worrying about a sexy car or the size of your house.
What do Tweetups & Polaroid Have in Common?
The rise in digital media and technology has definitely given us many advantages over the last decade. Entrepreneurs can run an entire business using only a smartphone and a laptop. But is all of this change for the better? Do we lose something when things go…
Wii Fit, Localvores & Clean Plates Leading Health Movement
When filmmaker Martin Spurlock released “Super Size Me” in 2004, he made a big impact on the food industry. While everyone knew fast food wasn’t the healthiest option, few realized just what it was doing to their bodies. Ever since then, there has been a…
Did the State of the Union Re-Cast the Obama Brand?
The State of the Union Address was Obama’s opportunity to re-align his brand and re-capture the spirit that won him the presidency. His first year has been marked by incremental failures, such as healthcare and the economy, that have severely…
State of the Union and Re-Branding Obama
In 2008, Obama was the answer to the ailing economic, political and social strife. Astoundingly, his hope-inspiring brand was the gold standard in politics, with approval ratings soaring from 65 percent in January to 76 percent in February. Expectations…
