All Entries in the "Startups & Innovation" Category
Apple iPhone 4 vs. Motorola Droid X: The Aftermath
I’ll save you 10 minutes of your life: after playing around with the phones, the reviewers state the winner comes down to personal preferences. The technical specs and pricing comparisons of the iPhone 4 and Droid X are simply too close to call. However, now that both phones are in the hands of consumers, has a clear winner appeared?
Guide to Effective Sales Training
“Here is a simple but powerful rule – always give people more than what they expect to get,” writes Nelson Boswell, a British Journalist. Think of a time when a sales representative gave you more than expected. Did they have expert market knowledge…
How to Close a Sale
In sale strategy, everything comes down to one simple word: yes. But how do you get to a yes? What tools can you implement to not only help get to a yes, but do it quickly? Assuming you have a strong value proposition, the following selling strategies can help you…
Strategy for Finding Prospects, Building Relationships & Making the Sale
There could be 10,500 potential sales leads, but which should you pursue? Finding prospects can be challenging without clear direction and guidance. Before you start prospect outreach by blasting e-mails, it’s critical to develop a strategy to ensure you’re…
Top 5 Traits of a Great Salesperson
Imagine walking into a room of 100 strangers and trying to sell a future, uproven concept. Now imagine walking into a room of 100 of your best friends to try and make the same sale. With the strangers, you need to take time to break the ice, build rappoire and establish credibility. With your friends, you already have a certain level of trust built up so it will greatly accelerate the discussion. As a sales person, your value is directly linked to the value of your network, and your ability to successfully expand your network of influence.
Top 5 Innovative Work Environments
Creative and inspiring work environments were once the domain of ad agencies, such as Olgivy & Mather. Whimsical office spaces looked more like an Alice in Wonderland movie set than an actual place of business. The aim: to make the workplace…
How Insider’s Perspective Can Accelerate Innovation
Innovation can be a fickle beast. Sometimes ground-breaking ideas come at the speed of light while at other times, they trickle in at a sluggish pace. To accelerate your innovation and expand your team’s creative thinking, consider tapping into the talents of…
Top 5 Best Practices for Innovation
During Barack Obama’s first Oval Office address to the nation, he called on America’s innovative spirit to drive future sustainability initiatives, particularly in clean energy. Innovation doesn’t stop at reducing our dependence on foreign oil; innovation pushes our society, businesses — small and large — culture and political process into the future. To help usher in a…
eBay Innovates in Mobile E-Commerce with RedLaser Acquisition
Internet auction giant eBay has just acquired the popular iPhone app RedLaser. The application allows users to scan barcodes to uncover more information about products, and compare price points at nearby locations. With eBay backing the application, eBay results will now pop up in these search results, offering users another outlet to not only compare [...]
California Considers Advertising on Electronic License Plates
Advertisers have displayed their messages nearly everywhere — from billboards to zeppelins and t-shirts to tattoos. California, the home of tech innovators such as Google and Apple, might offer a new medium to advertise: electronic license plates. It is California’s latest effort to create jobs and fix its $19 b budget deficit. The idea might just be a win-win for California and its…
Who Will Capture the Flag? The Convergence of Digital, Traditional, Media & PR Agencies
A recent “AdWeek” article observed that, “digitally centric agencies like R/GA are adding more traditional brand-building capabilities while TBWA and BBDO are trying to apply digital to their orgs.”
Google Moves Toward Real-Time Search with Caffeine
Google’s search index has just received a big boost of energy – literally. This week, Google launched its newest solution to improve search, a system called Caffeine.
FourSquare: What the Buzz is About?
If you’ve been using social networks for the past few years, you’ve seen how the buzz has shifted from MySpace to Facebook to Twitter and back to Facebook. These seemingly organic shifts between virtual worlds have probably left you wondering what might…
Apple Debuts iPhone 4 – How Does it Compare?
Apple fans rejoiced Monday when Steve Jobs revealed the newest addition to the Apple family, the iPhone 4. Along with a sleek new design, the iPhone 4 boasts a number of long awaited features, like a front-facing camera, multitasking and the iPhone 4 OS.
Asus Debuts the Eee Pad – Can it Top the iPad?
The tablet wars are heating up once again. At this week’s Computex Technology Show, computer manufacturer Asustek debuted its device aimed to rival the iPad — the Asus Eee Pad. A big company with little brand recognition, Asus pioneered the netbook adopted by nearly every computer manufacturer. Given Asus’ ability to see macro trends in [...]
Dell Enters the Tablet Market With “Streak”
Dell announced Tuesday it will enter the tablet market this summer with its new Streak device. The Streak tablet is much smaller than its iPad counterpart, though larger than your typical smartphone. Its functionality and user experience uniquely positions it among its peers — and might attract new consumers to the tablet market…
Google’s Chrome Store Brings Apps to the Web
At Google’s I/O developer conference this week, the search giant unveiled a number of exciting products and programs that should debut in the coming months, including a formal announcement of Google TV and the new WebM video platform. Of these announcements, the early preview of Google’s Chrome Web Store for apps is one of the [...]
Sency Betting on Real-Time Local Search
With the buzz around Four Square, Sency has the opportunity to garner attention. Their next milestone is to reach 1 million unique users. As they attract more and more users, Sency will be challenged to evolve from “oh, that’s cool” to “wow, I plan to check back frequently.” Right now, real-time location based search of community chatter is a novelty: interesting, but not vital. There is potential for it to catch on …
Google, Verizon Tablet to Rival Apple’s iPad
Verizon announced Tuesday that it’s working with Google to develop a tablet device to directly compete with Apple’s runaway success, the iPad. Verizon’s tablet will run on Google’s Android operating system and likely reach the market later this year…
Why Facebook Should Acquire Location-Based SN, FourSquare
The rumor mill has been churning ever since Facebook CEO, Mark Zuckerberg, flew to New York to visit Foursquare CEO Dennis Crow, reports TechCrunch. The meeting hints at a potential acquisition of FourSquare by Facebook. As smartphone…
