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	<title>Branding, Social Media, Digital Marketing &#124; Sparxoo &#187; Startups &amp; Innovation</title>
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	<description>Branding Experts for the Digital Era</description>
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		<title>Words of Inspiration for the Digital Marketer</title>
		<link>http://sparxoo.com/2011/10/13/words-of-inspiration-for-the-digital-marketer/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=words-of-inspiration-for-the-digital-marketer</link>
		<comments>http://sparxoo.com/2011/10/13/words-of-inspiration-for-the-digital-marketer/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 00:10:10 +0000</pubDate>
		<dc:creator>Kristin Masters</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=12712</guid>
		<description><![CDATA[Technology and consumer expectations change daily; the digital marketer must adapt accordingly.. These industry leaders offer invaluable wisdom to digital marketers who strive to remain nimble and innovative in the evolving online marketplace.     “Customer experience is the new &#8230; <a href="http://sparxoo.com/2011/10/13/words-of-inspiration-for-the-digital-marketer/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sales Strategy Guide</title>
		<link>http://sparxoo.com/2010/09/29/sales-strategy-guide/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sales-strategy-guide</link>
		<comments>http://sparxoo.com/2010/09/29/sales-strategy-guide/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 10:45:04 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8195</guid>
		<description><![CDATA[The difference between runaway business success and mediocrity often comes down to having a great sales strategy.  Yes, you need a great product that uniquely addresses a market need.  And marketing dollars are always helpful.  The final measurement success is revenue and profits, so spend the time developing a sales strategy and focus on Sales.  Sales. Sales. <a href="http://sparxoo.com/2010/09/29/sales-strategy-guide/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blurts Launches Social Media Initiative for Voice</title>
		<link>http://sparxoo.com/2010/09/23/blurts-launches-social-media-initiative-for-voice/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=blurts-launches-social-media-initiative-for-voice</link>
		<comments>http://sparxoo.com/2010/09/23/blurts-launches-social-media-initiative-for-voice/#comments</comments>
		<pubDate>Thu, 23 Sep 2010 15:35:48 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Startups & Innovation]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=11188</guid>
		<description><![CDATA[Facebook, Twitter, and Four Square have become the new digital leaders by enabling users to connect with each other and share ideas, experiences, and ultimately their lives. Much of the interactions rely on a visual exchange of text and images. A new startup, Blurts believes there is another sense that can be tapped into to enhance social media. If you were going to guess taste or smell, well the digital world isn’t quite there yet. Blurts is bringing audio to social media in a new way. It’s kind of like twitter for podcasts. <a href="http://sparxoo.com/2010/09/23/blurts-launches-social-media-initiative-for-voice/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/09/23/blurts-launches-social-media-initiative-for-voice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>August Funding Trends: Data Management</title>
		<link>http://sparxoo.com/2010/09/16/august-funding-trends-data-management/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=august-funding-trends-data-management</link>
		<comments>http://sparxoo.com/2010/09/16/august-funding-trends-data-management/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 12:00:33 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Funding]]></category>
		<category><![CDATA[Venture Capital]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=11094</guid>
		<description><![CDATA[The latest, largest Mac Pro has 512 gigabytes of storage, which means two Mac Pro's would yield just over one terabyte of storage. There are 1,000 terabytes in a petabyte. And AT&#038;T processes 19 petabytes through its network each day and Google processes 24.... <a href="http://sparxoo.com/2010/09/16/august-funding-trends-data-management/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/09/16/august-funding-trends-data-management/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>8 Realities of Startup Economics</title>
		<link>http://sparxoo.com/2010/09/08/realities-of-startup-economics/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=realities-of-startup-economics</link>
		<comments>http://sparxoo.com/2010/09/08/realities-of-startup-economics/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 10:38:00 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Startup]]></category>
		<category><![CDATA[Venture Capital]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=9065</guid>
		<description><![CDATA[While there is hope in the startup world (Q2 2010 featured the highest venture-backed IPO volume and amount raised since 2007), the investment community remains very discerning in their allocation of scarce... <a href="http://sparxoo.com/2010/09/08/realities-of-startup-economics/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/09/08/realities-of-startup-economics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 5 Sales Presentations</title>
		<link>http://sparxoo.com/2010/08/23/top-5-sales-presentations/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-5-sales-presentations</link>
		<comments>http://sparxoo.com/2010/08/23/top-5-sales-presentations/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 10:08:14 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Top 5]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8856</guid>
		<description><![CDATA[According to Albert Einstein, "Setting an example is not the main means of influencing others; it is the only means." We might take one of the greatest thinkers of the 21st Century's quote further and say "Showing an example is not the main means of... <a href="http://sparxoo.com/2010/08/23/top-5-sales-presentations/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/08/23/top-5-sales-presentations/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Startup Business Model: Internet Publishing</title>
		<link>http://sparxoo.com/2010/08/18/startup-business-model-internet-publishing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=startup-business-model-internet-publishing</link>
		<comments>http://sparxoo.com/2010/08/18/startup-business-model-internet-publishing/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 11:06:04 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Startup]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=9781</guid>
		<description><![CDATA[Internet businesses are finally profitable. In some cases, Internet companies are wildly profitable with operating margins of 35%. It’s not just Google that has scaled. 10 years ago, Internet companies went public without revenue. Now, companies such as OpenTable are at 15% + operating margins just a year after IPO. It’s not just Internet platform companies that achieve great scale. 24/7 Wall Street believes that Gawker keeps over 50% of its revenue as operating income. <a href="http://sparxoo.com/2010/08/18/startup-business-model-internet-publishing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/08/18/startup-business-model-internet-publishing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Community for Change Agents</title>
		<link>http://sparxoo.com/2010/08/04/social-internet-community/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-internet-community</link>
		<comments>http://sparxoo.com/2010/08/04/social-internet-community/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 10:17:35 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Social Impact]]></category>
		<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[social cause]]></category>
		<category><![CDATA[social mission]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=10043</guid>
		<description><![CDATA[Ever heard of the Green Guerillas Youth Media Tech Collective?  The green youth media group proclaims their collective to be sustainable storytellers who challenge the status quo.  "We are young media makers who define sustainability in terms that make sense to us. In April 2009, we embarked on a new project with our veggie diesel bus to create our fourth feature film—Green Guerrillas Blockumentary v.3 HD—which will showcase stories of sustainability from under-represented communities in the current environmental movement."  These and hundreds of other change agents are sharing their stories on Changents, a startup social community that serves as a catalyst for social entrepreneurs and great causes. <a href="http://sparxoo.com/2010/08/04/social-internet-community/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/08/04/social-internet-community/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2010 Trends in Innovation</title>
		<link>http://sparxoo.com/2010/08/02/2010-innovation-trend/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2010-innovation-trend</link>
		<comments>http://sparxoo.com/2010/08/02/2010-innovation-trend/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 15:55:14 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=9720</guid>
		<description><![CDATA[Earlier this year, Bloomberg BusinessWeek published its list of 50 most innovative companies (in partnership with Boston Consulting Group) and for the first time, the majority of companies were headquartered outside the US. 88% of executives in China said they were raising their innovation budgets this year, followed by 82% in South America and 73% in India. The rate fell to 48% in the U.S., ahead of only Japan, where just 34% of executives said their companies planned to increase innovation spending. All of which suggests the U.S. may not be dominating the innovation list again soon. <a href="http://sparxoo.com/2010/08/02/2010-innovation-trend/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/08/02/2010-innovation-trend/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Apple iPhone 4 vs. Motorola Droid X: The Aftermath</title>
		<link>http://sparxoo.com/2010/07/21/apple-iphone4-motorola-droidx/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=apple-iphone4-motorola-droidx</link>
		<comments>http://sparxoo.com/2010/07/21/apple-iphone4-motorola-droidx/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 11:33:35 +0000</pubDate>
		<dc:creator>Henry Wang</dc:creator>
				<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=9785</guid>
		<description><![CDATA[I’ll save you 10 minutes of your life: after playing around with the phones, the reviewers state the winner comes down to personal preferences. The technical specs and pricing comparisons of the iPhone 4 and Droid X are simply too close to call. However, now that both phones are in the hands of consumers, has a clear winner appeared? <a href="http://sparxoo.com/2010/07/21/apple-iphone4-motorola-droidx/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/07/21/apple-iphone4-motorola-droidx/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Guide to Effective Sales Training</title>
		<link>http://sparxoo.com/2010/07/15/guide-to-effective-sales-training/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=guide-to-effective-sales-training</link>
		<comments>http://sparxoo.com/2010/07/15/guide-to-effective-sales-training/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 11:48:00 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Value]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8685</guid>
		<description><![CDATA["Here is a simple but powerful rule - always give people more than what they expect to get," writes Nelson Boswell, a British Journalist. Think of a time when a sales representative gave you more than expected. Did they have expert market knowledge... <a href="http://sparxoo.com/2010/07/15/guide-to-effective-sales-training/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Close a Sale</title>
		<link>http://sparxoo.com/2010/07/15/how-to-close-a-sale/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-close-a-sale</link>
		<comments>http://sparxoo.com/2010/07/15/how-to-close-a-sale/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 11:47:42 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8724</guid>
		<description><![CDATA[In sale strategy, everything comes down to one simple word: yes. But how do you get to a yes? What tools can you implement to not only help get to a yes, but do it quickly? Assuming you have a strong value proposition, the following selling strategies can help you... <a href="http://sparxoo.com/2010/07/15/how-to-close-a-sale/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Strategy for Finding Prospects, Building Relationships &amp; Making the Sale</title>
		<link>http://sparxoo.com/2010/07/14/strategy-for-finding-prospects-building-relationships-making-the-sale/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=strategy-for-finding-prospects-building-relationships-making-the-sale</link>
		<comments>http://sparxoo.com/2010/07/14/strategy-for-finding-prospects-building-relationships-making-the-sale/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 14:20:31 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Growth]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8505</guid>
		<description><![CDATA[There could be 10,500 potential sales leads, but which should you pursue? Finding prospects can be challenging without clear direction and guidance. Before you start prospect outreach by blasting e-mails, it's critical to develop a strategy to ensure you're... <a href="http://sparxoo.com/2010/07/14/strategy-for-finding-prospects-building-relationships-making-the-sale/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/07/14/strategy-for-finding-prospects-building-relationships-making-the-sale/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Top 5 Traits of a Great Salesperson</title>
		<link>http://sparxoo.com/2010/07/13/top-5-traits-of-a-great-and-effective-salesperson/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-5-traits-of-a-great-and-effective-salesperson</link>
		<comments>http://sparxoo.com/2010/07/13/top-5-traits-of-a-great-and-effective-salesperson/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 11:50:34 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8182</guid>
		<description><![CDATA[Imagine walking into a room of 100 strangers and trying to sell a future, uproven concept.  Now imagine walking into a room of 100 of your best friends to try and make the same sale.  With the strangers, you need to take time to break the ice, build rappoire and establish credibility.  With your friends, you already have a certain level of trust built up so it will greatly accelerate the discussion.  As a sales person, your value is directly linked to the value of your network, and your ability to successfully expand your network of influence. <a href="http://sparxoo.com/2010/07/13/top-5-traits-of-a-great-and-effective-salesperson/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Top 5 Innovative Work Environments</title>
		<link>http://sparxoo.com/2010/07/05/top-5-innovative-work-environments/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-5-innovative-work-environments</link>
		<comments>http://sparxoo.com/2010/07/05/top-5-innovative-work-environments/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 13:56:56 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Startups & Innovation]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=7953</guid>
		<description><![CDATA[Creative and inspiring work environments were once the domain of ad agencies, such as Olgivy &#038; Mather. Whimsical office spaces looked more like an Alice in Wonderland movie set than an actual place of business. The aim: to make the workplace... <a href="http://sparxoo.com/2010/07/05/top-5-innovative-work-environments/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/07/05/top-5-innovative-work-environments/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>How Insider’s Perspective Can Accelerate Innovation</title>
		<link>http://sparxoo.com/2010/07/01/how-insiders-perspective-can-accelerate-innovation/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-insiders-perspective-can-accelerate-innovation</link>
		<comments>http://sparxoo.com/2010/07/01/how-insiders-perspective-can-accelerate-innovation/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 12:19:20 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8502</guid>
		<description><![CDATA[Innovation can be a fickle beast. Sometimes ground-breaking ideas come at the speed of light while at other times, they trickle in at a sluggish pace. To accelerate your innovation and expand your team's creative thinking, consider tapping into the talents of... <a href="http://sparxoo.com/2010/07/01/how-insiders-perspective-can-accelerate-innovation/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/07/01/how-insiders-perspective-can-accelerate-innovation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Top 5 Best Practices for Innovation</title>
		<link>http://sparxoo.com/2010/06/28/top-5-best-practices-for-innovation/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-5-best-practices-for-innovation</link>
		<comments>http://sparxoo.com/2010/06/28/top-5-best-practices-for-innovation/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 12:34:22 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8468</guid>
		<description><![CDATA[During Barack Obama's first Oval Office address to the nation, he called on America's innovative spirit to drive future sustainability initiatives, particularly in clean energy. Innovation doesn't stop at reducing our dependence on foreign oil; innovation pushes our society, businesses -- small and large -- culture and political process into the future. To help usher in a... <a href="http://sparxoo.com/2010/06/28/top-5-best-practices-for-innovation/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>eBay Innovates in Mobile E-Commerce with RedLaser Acquisition</title>
		<link>http://sparxoo.com/2010/06/25/ebay-innovates-in-mobile-e-commerce-with-redlaser-acquisition/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ebay-innovates-in-mobile-e-commerce-with-redlaser-acquisition</link>
		<comments>http://sparxoo.com/2010/06/25/ebay-innovates-in-mobile-e-commerce-with-redlaser-acquisition/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 13:12:23 +0000</pubDate>
		<dc:creator>Tara Lane</dc:creator>
				<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Emerging Trends]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8508</guid>
		<description><![CDATA[Internet auction giant eBay has just acquired the popular iPhone app RedLaser. The application allows users to scan barcodes to uncover more information about products, and compare price points at nearby locations. With eBay backing the application, eBay results will &#8230; <a href="http://sparxoo.com/2010/06/25/ebay-innovates-in-mobile-e-commerce-with-redlaser-acquisition/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>California Considers Advertising on Electronic License Plates</title>
		<link>http://sparxoo.com/2010/06/22/california-considers-advertising-on-electronic-license-plates/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=california-considers-advertising-on-electronic-license-plates</link>
		<comments>http://sparxoo.com/2010/06/22/california-considers-advertising-on-electronic-license-plates/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 15:13:11 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8403</guid>
		<description><![CDATA[Advertisers have displayed their messages nearly everywhere -- from billboards to zeppelins and t-shirts to tattoos. California, the home of tech innovators such as Google and Apple, might offer a new medium to advertise: electronic license plates. It is California's latest effort to create jobs and fix its $19 b budget deficit. The idea might just be a win-win for California and its... <a href="http://sparxoo.com/2010/06/22/california-considers-advertising-on-electronic-license-plates/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Who Will Capture the Flag? The Convergence of Digital, Traditional, Media &amp; PR Agencies</title>
		<link>http://sparxoo.com/2010/06/14/who-will-capture-the-flag-the-convergence-of-digital-traditional-media-pr-agencies/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=who-will-capture-the-flag-the-convergence-of-digital-traditional-media-pr-agencies</link>
		<comments>http://sparxoo.com/2010/06/14/who-will-capture-the-flag-the-convergence-of-digital-traditional-media-pr-agencies/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 16:28:53 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8327</guid>
		<description><![CDATA[A recent "AdWeek" article observed that, "digitally centric agencies like R/GA are adding more traditional brand-building capabilities while TBWA and BBDO are trying to apply digital to their orgs." <a href="http://sparxoo.com/2010/06/14/who-will-capture-the-flag-the-convergence-of-digital-traditional-media-pr-agencies/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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