Social media is no doubt a revolutionary technology. It allows users to get to the root of an issue, a trend, or an opinion to make thoughtful decisions via user-generated content. But with all...
There has been a long running debate in the technology world about the benefits of software vs. cloud computing. Each camp has valid arguments for why their system is superior. Many people use cloud...
In his 1969 work “The Ideological Genesis of Needs” French theorist Jean Baudrillard described “consumption as a logic of significations.” He paints the empirical object as a myth – “nothing but the different types...
Through a survey with 1,000 N. American consumers and six months of social conversational data, Razorfish takes a deep dive in social media and the effectiveness of brands to break through into the digital...
Why incorporate a social cause into your brand? You might have seen cookies for cancer, wristbands, red computers, "organic" shoes and countless other consumer products sponsoring social initiatives. Cause-driven business has transformed our market...
The unique element Google is infusing into their new operating system is collaboration. Collaborative intelligence (CQ, like IQ) combines the individual intelligence of many practitioners to create or enhance a new product or service....
Consumer conversation and engagement are increasing in value as a new era in marketing emerges. Consumers are empowered to be their own Private Eyes--dig deep to find true value via reviews, free reports and...
As entrepreneurs and industry leaders adapt to the digital world, innovation is central to success. To illustrate innovation and entrepreneurship in the tech sector, we’ve selected ten companies across five categories that have secured...
After visiting Amazon.com, doesn't the homepage start to recommend books you'd actually buy? The same goes for a YouTube user. As your browsing history accumulates, Amazon and YouTube sifts through their mountains of data...
With the rapid adoption of social media, we have accelerated into a network economy. In a network economy, connectivity enables value to be created and shared by network members. The larger the...
