In a post-advertising age, big brands should no longer expect success solely generated from monetary funds. We live in a digital world that demands creativity and innovation; an interactive online community where effective marketing...
Today, Mobile Application Development is in hot demand. With thousands of resources and developers out there, it can be hard to find one place to start when considering the development of your app....
SOCIAL MEDIA There is no denying that social media is “the” new marketing tool and almost every business has made the transition into the digital world to keep up with the times. However, social...
As anyone who has ever hosted so much as even a dinner party knows, planning and organizing any kind of occasion can be a stressful situation. Marketing organizations and PR agencies are not exempt...
At a recent lunch meeting, the idea of prospecting for new business via Linkedin was brought up. Typically I think of Linkedin as a way to keep in touch with former colleagues and connect...
Web design inspiration can stretch your thinking to realize new possibilities as you elevate your web presence. You’re looking for that aha, web design inspiration can come from a number of sources: your dream...
Engagement and consumer interactivity are the main buzzwords associated with social media. However, these two words carry very little value on a company’s balance sheet. It is essential to take an active part in...
• A DIGIDAY survey found that 57% of marketing respondents plan to increase video advertising in 2012. 43% of agency advertisers and 24% of brand advertisers said they planned to shift funding from display...
Question: What is so powerful that it’s toppled regimes thousands of years old, forced teenagers to suicide, funded Planned Parenthood, and yes, even got Betty White a hosting gig on SNL? Answer: Social media....
Audits are often associated with accounting to evaluate financials. The same concept can be applied to brands to evaluate brand awareness, messages, perception and overall brand equity. By performing a brand audit we can...
