Google has so indoctrinated keywords into webmasters, sometimes branding can be put on the back burner. However, Google’s keyword-centric view of the world could be changing.
The location-based social network niche is one of the hottest new markets, with its most recent member, Facebook. There is a lot of buzz about how geo-networks could be the next frontier for marketers...
We have explored how Target is using Facebook to push its corporate social responsibility (CSR) mission forward and how Pepsi is supporting the next generation of entrepreneurs. PR agency Weber Shandwick and KRC Research...
As digital marketers, we think of a conversion as a 2 dimensional action, such as purchasing an item, signing up for a newsletter, etc. Nonprofits face a different challenge when it comes to a...
The American Red Cross received over $22 million in Haiti relief from mobile donations -- far surpassing the $400,000 record for other disasters. In fact, donations via mobile devices comprised one fifth of the...
There are over 3 billion cell phone subscribers in the world, the last billion having been added in just the past two years -- largely due to explosive growth in India, Africa, Latin...
eBay generated an astounding $2 billion in sales on mobile devices in 2010, up from $600 million in 2009. It’s not surprising as mobile bidding enables users to act in near real time, without...
Mobile ad spending in the US is one of the fastest growing marketing sectors. With explosive smartphone growth and buzz surrounding rock-star-status devices, such as the iPhone, Blackberry and Google’s Android platform, it’s no...
It takes less than a second for people to differentiate between friend and foe. It’s an evolutionary trait that used to help us from being killed and now it helps us avoid spammy sites...
Twitter has 190 million users, generating 65 million tweets and more than 800,000 search queries per day. As a response to this growing user base and Twitter’s brand-friendly ad platform, the number of Inc...
