Although Facebook’s ad revenue reached a mere $1.86 billion in 2010, according to eMarkerter, we imagine the social network’s numerous alternative revenue streams to rake in much more cash and live-up to its $50...
We want tourists to use TripTwit to get an instant sense of what is going on in the place they’re visiting. What’s unique about TripTwit is it’s relevancy. When you search New York you’re...
The costs associated with acquiring a new customer are five to six times what it takes to generate an equal amount of new business from an existing customer. If that’s not a compelling enough...
Ad spending has reached nearly $450 billion per year and the fastest growth areas in digital are social media and ecommerce. In 2010, we saw the rise of flash sale sites, such as HauteLook...
Exchanging $50 for a shirt you really really want is a fair trade, right? Not exactly. Some consumers are seeking more from brands than a simple exchange of currency for goods. Yes, loyalty programs,...
As we enter 2011, there are seeds of renewed optimism. Consumer confidence is off its lows and a new consumer is emerging, one who will pursue wants and needs on her own terms....
What is your New Year’s resolution? Maybe it’s going to the gym more often, or eating healthier, or spending less. Why not have a New Year’s resolution for digital marketing? Surely, we have developed...
Economists marked the end of the recession over a year ago, but consumers are still tightening their belts and maximizing their spending dollars. We discussed Recessionista Chic trend in Sparxoo’s 2010 Trend Report, which...
Now more than ever consumers are purchasing with a purpose. In the fourth annual Edelman goodpurpose® Study, experts indicate that what consumers want goes beyond just form and function to include a positive community...
We recently interviewed Eran Eyal, a crowdsourcing entrepreneur and founder of Evly.com. Eran and the Evly team launched Evly.com as a culmination of their aspiration to create a software platform that would let...
