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	<title>Branding, Social Media, Digital Marketing &#124; Sparxoo</title>
	<link>http://sparxoo.com</link>
	<description>Branding Experts for the Digital Era</description>
	<lastBuildDate>Mon, 06 Feb 2012 17:52:25 +0000</lastBuildDate>
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		<title>Search Marketing Tips to Improve Search Results</title>
		<description><![CDATA[According to a study conducted by Econsultancy, spending in the North American Search Engine Marketing sector is projected to grow from $16.6 billion to $19.3 billion in 2011, a $2.7 billion increase. At Sparxoo, we have written about search marketing &#8230; <a href="http://sparxoo.com/2012/02/06/search-marketing-tips-to-improve-search-results/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://sparxoo.com/2012/02/06/search-marketing-tips-to-improve-search-results/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=search-marketing-tips-to-improve-search-results</link>
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		<title>Fire Your Worst Customers</title>
		<description><![CDATA[How valuable are your customers? Maybe a better question is how valuable are your best customers? The quest for the most valuable customers started in the 19th Century with Italian economist, Vilfredo Pareto. Pareto found that 20% of your effort will generate 80% of your results, called the 80/20 rule. <a href="http://sparxoo.com/2012/01/30/fire-your-worst-customers/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://sparxoo.com/2012/01/30/fire-your-worst-customers/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=fire-your-worst-customers</link>
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		<title>2012 Market Trends, part IV</title>
		<description><![CDATA[Trend 1-2 Trend 3-5 Trend 6-9 10. Exclusive Access The popularity of Royal-Class airport lounges and invitation-only Centurion credit cards are just two examples of modern man&#8217;s immense need for respect and privilege…This &#8216;exclusivity for the masses’, or “Massclusivity” can &#8230; <a href="http://sparxoo.com/2012/01/23/2012-market-trends-part-iv/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://sparxoo.com/2012/01/23/2012-market-trends-part-iv/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2012-market-trends-part-iv</link>
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		<title>2012 Market Trends, part III</title>
		<description><![CDATA[Trend 1-2 Trend 3-5 6. Super Healthy “Our intention is to reinvent this category in the same tonality that we have reinvented over the last 40 years the basic commodity of coffee. We see a lot of white space.” —Starbucks &#8230; <a href="http://sparxoo.com/2012/01/16/2012-market-trends-part-iii/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://sparxoo.com/2012/01/16/2012-market-trends-part-iii/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2012-market-trends-part-iii</link>
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		<title>2012 Market Trends, part II</title>
		<description><![CDATA[Trend 1-2 3. Interactivity is Key “This ad unit takes advantage of how users interact and explore with the iPad as opposed to other digital and mobile devices.” —Dionne Colvin, national manager of media for Toyota on its new Yahoo &#8230; <a href="http://sparxoo.com/2012/01/09/2012-market-trends-part-ii/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://sparxoo.com/2012/01/09/2012-market-trends-part-ii/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2012-market-trends-part-ii</link>
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		<title>Email Marketing in Social Media World</title>
		<description><![CDATA[The following is the summary of our interview with Justin Premick of AWeber, an email marketing software company. 1. What role does email marketing play in creating or supporting a brand? A common belief about email marketing is it&#8217;s purely &#8230; <a href="http://sparxoo.com/2012/01/05/email-marketing-in-social-media-world/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://sparxoo.com/2012/01/05/email-marketing-in-social-media-world/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=email-marketing-in-social-media-world</link>
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		<title>2012 Market Trends</title>
		<description><![CDATA[Swimming in a sea of data, the Sparxoo Agency team is taking a cue from Web 3.0 to filter the noise and offer up the Top 12 Trends for 2012. Our trend summaries feature quotes, facts, and recommended reading to spark &#8230; <a href="http://sparxoo.com/2012/01/02/2012-market-trends/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://sparxoo.com/2012/01/02/2012-market-trends/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2012-market-trends</link>
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		<title>Breakaway Innovation and the Vital Idea Ecosystem</title>
		<description><![CDATA[If your team prioritizes innovation, we applaud you for recognizing the importance of innovation in gaining competitive advantage. For best results, prioritize ideation and embrace non-traditional methods to come up with ideas. The extra weeks and months of ideation can be the difference between pursuing a winner and a loser.  <a href="http://sparxoo.com/2011/11/18/breakaway-innovation-and-the-vital-idea-ecosystem/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://sparxoo.com/2011/11/18/breakaway-innovation-and-the-vital-idea-ecosystem/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=breakaway-innovation-and-the-vital-idea-ecosystem</link>
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		<title>20 Greats Stats about Women in Business</title>
		<description><![CDATA[J.K. Rowling, Oprah Winfrey, Sheila Johnson, Meg Whitman, and Martha Stewart may seem different on the surface, but all of these leading ladies have persevered through the competitive, male-dominated business world. Leveraging their individual talents, these women have made considerable &#8230; <a href="http://sparxoo.com/2011/11/16/20-greats-stats-about-women-in-business/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://sparxoo.com/2011/11/16/20-greats-stats-about-women-in-business/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=20-greats-stats-about-women-in-business</link>
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		<title>How to Design a Web Site</title>
		<description><![CDATA[How to design a web site? That’s a common question as web sites are increasingly a central communication point to customers and prospects. When deciding how to design a web site, remember that great web design blends art, technology, and &#8230; <a href="http://sparxoo.com/2011/11/09/how-to-design-a-web-site/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://sparxoo.com/2011/11/09/how-to-design-a-web-site/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-design-a-web-site</link>
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		<title>Why Marketers Are Implementing Internet Video into Their Online Campaigns</title>
		<description><![CDATA[By Andy Havard, Marketing Executive Andy is a Marketing Executive at Skeleton Productions, a UK based Internet video production company.With a network of 3,000 filmmakers, Skeleton Productions is able to deliver professional, engaging videos to clients around the world, to &#8230; <a href="http://sparxoo.com/2011/11/02/why-marketers-are-implementing-internet-video-into-their-online-campaigns-2/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://sparxoo.com/2011/11/02/why-marketers-are-implementing-internet-video-into-their-online-campaigns-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-marketers-are-implementing-internet-video-into-their-online-campaigns-2</link>
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		<title>Klout Score Updates Affect Digital Marketers&#8217; Strategy</title>
		<description><![CDATA[Check your Klout score lately? As you’ve probably heard, Klout took a lesson from Google and updated its algorithm this week. Many power users are disgruntled with the changes, which negatively impacted their scores. But there are plenty of reasons &#8230; <a href="http://sparxoo.com/2011/10/31/klout_score_updates_affect_digital_marketers/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://sparxoo.com/2011/10/31/klout_score_updates_affect_digital_marketers/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=klout_score_updates_affect_digital_marketers</link>
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		<title>Words of Inspiration for the Digital Marketer</title>
		<description><![CDATA[Technology and consumer expectations change daily; the digital marketer must adapt accordingly.. These industry leaders offer invaluable wisdom to digital marketers who strive to remain nimble and innovative in the evolving online marketplace.     “Customer experience is the new &#8230; <a href="http://sparxoo.com/2011/10/13/words-of-inspiration-for-the-digital-marketer/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://sparxoo.com/2011/10/13/words-of-inspiration-for-the-digital-marketer/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=words-of-inspiration-for-the-digital-marketer</link>
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		<title>Web Site Evaluation</title>
		<description><![CDATA[Web site evaluation entails a review of user experience and key communication points. To build your website for the long run, continually assess, update, tweak, and upgrade your content. At Sparxoo Agency, our team has developed a standard process for &#8230; <a href="http://sparxoo.com/2011/08/22/web-site-evaluation/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://sparxoo.com/2011/08/22/web-site-evaluation/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=web-site-evaluation</link>
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		<title>Web Site Marketing</title>
		<description><![CDATA[Web site marketing extends your web presence to attract prospective customers to your web site. The average American spent 32 hours per month on the Internet in 2010. Targeted web site marketing can be an effective method to generate leads &#8230; <a href="http://sparxoo.com/2011/08/16/web-site-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://sparxoo.com/2011/08/16/web-site-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=web-site-marketing</link>
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		<title>Best Web Design Blogs</title>
		<description><![CDATA[Here at Sparxoo Agency, we love to be inspired. What better way to satisfy our insatiable appetite for digital intelligence than immersing ourselves in the best web design blogs? While some of the best web design blogs focus on educational &#8230; <a href="http://sparxoo.com/2011/08/08/best-web-design-blogs/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://sparxoo.com/2011/08/08/best-web-design-blogs/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=best-web-design-blogs</link>
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		<title>Entrepreneur Tips: How to Stay Motivated</title>
		<description><![CDATA[Entrepreneurs are fueled by high octane ambition, but sometimes the entrepreneur fuel tank can get low. To realize their vision, they need to keep-up their ambition. <a href="http://sparxoo.com/2011/07/21/entrepreneur-tips-how-to-stay-motivated/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://sparxoo.com/2011/07/21/entrepreneur-tips-how-to-stay-motivated/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=entrepreneur-tips-how-to-stay-motivated</link>
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		<title>Famous Football Quotes from NFL Greats</title>
		<description><![CDATA[With the upcoming 2011 football season approaching, we have picked our top 10 quotes from football greats that are inspirational to entrepreneurs and business leaders.

1. “It does not matter how many times you get knocked down, but how many times you get up.”
- Vince Lombardi <a href="http://sparxoo.com/2011/07/19/famous-football-quotes-from-nfl-greats/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://sparxoo.com/2011/07/19/famous-football-quotes-from-nfl-greats/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=famous-football-quotes-from-nfl-greats</link>
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		<title>Health &amp; Wellness in the Food &amp; Beverage Industry</title>
		<description><![CDATA[John Oliver, the British comedian, during his Terrifying Times tour detailed at what point the Chinese will become a threat to the United States. It didn’t have to do with GDP, debt or urban development. The point at which the US seeds its #1 status to China is when a grill that can float in a pool sells like hot cakes. In other words, the US will lose when the Chinese buy dumber crap. <a href="http://sparxoo.com/2011/07/07/health-wellness-in-the-food-beverage-industry/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://sparxoo.com/2011/07/07/health-wellness-in-the-food-beverage-industry/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=health-wellness-in-the-food-beverage-industry</link>
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		<title>Best Practices for Putting on a Successful Event</title>
		<description><![CDATA[Imagine buying sweets from the “Honeydukes Sweet Shop” in Harry Potter or hula hooping for some Ben &#038; Jerry’s or receiving free spa treatments. These are just a few memorable events companies have hosted to raise awareness of their new products and services.  <a href="http://sparxoo.com/2011/06/27/best-practices-for-putting-on-a-successful-event/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://sparxoo.com/2011/06/27/best-practices-for-putting-on-a-successful-event/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=best-practices-for-putting-on-a-successful-event</link>
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