Case Studies

Branding
Developing a unique and compelling brand is a key ingredient to market success. Through audience analysis, case studies and market trends, we work with our clients to provide key insights and develop a strategy that delivers impact and meaning to the market.

NBC—NBC Local Digital Media sought to elevate their brand position in the marketplace. Through comprehensive audience analysis, market trends and case studies, our team was able to synthesize key insights to meet NBC’s branding objective. Our team developed a unique market position and re-launched the brand to over 200 people in nine markets (including New York, LA, Chicago, and Philadelphia).  Our work led to the re-launch of the web site with a new focus on discovering all the city has to offer—attracting media attention and increasing website traffic.

Habitat for Humanity–Habitat for Humanity aimed to align their brand globally with an aspirational and consistent brand. Our team collaborated with Habitat for Humanity to develop a verbal and visual identity that was embraced a team of 50 global executives and inspired the organization to stretch further.

Larry Paul Tanning Spa–Florida Tan Centres was facing intense market competition and sought to re-brand their company. Through market analysis and consumer focus groups, our team led re-branding efforts that resulted in a new name (Larry Paul Tanning Spa), store re-design, team restructuring and marketing initiatives for its 20 locations.  Our team also led marketing relaunch, web site development, Google Ad Words campaign, and creation of the Larry Paul Tanning Spa Facebook page.

Digital Marketing
Among the millions of voices vying for users attention on the web, it’s essential your brand has a unique voice and digital venue in which to communicate. To effectively find the voice and venue, we can leverage our expertise in branding and business development to further your market impact.

Fifth Year Productions– Fifth Year Productions sought to develop an active community of creatives that share personally inspired content. We collaborated with the Fifth Year team to evaluate consumer needs and develop features for an engaging online experience. We are currently working with them to evaluate and launch new media initiatives.

TOMS–TOMS Shoes was founded to show how together we can create a better tomorrow by taking compassionate action through a one for one deal with shoes. TOMS hired Sparxoo to evaluate market expansion opportunities as a key connection point to expand its relationship with its young, socially conscious audience. We led research and expert interviews with industry leaders to provide a digital strategy to engage their community of fans.

ScanScout—The online ad network sought to elevate their digital presence and gain leadership in the market. Through industry interviews with over 20 digital insiders including agencies and publishers (such as Universal McCann, Digitas, Platform-A, MTV, Warner Music and MySpace), our team was able to reprioritize ScanScout’s efforts and  maximize their opportunities in the marketplace.

Business Development
Connecting business with funding is crucial for company development. Through our far-reaching network of industry leaders and our investor background, we have the capability to tailor a compelling investor presentation for your business and make valuable connections with industry leaders.

Page Daily—Melissa Meyers, a New York socialite, wanted to extend her luxury-lifestyle newsletter beyond her close friends. Sparxoo worked with her team to develop a business plan and investor presentation that resulted in investor financing. To bolster Melissa’s public profile, we connected her with NBC, which resulted in a series on the Today Show—giving Melissa national exposure.

Snipi—Snipi, a social shopping network, was preparing to launch and needed seed funding. Sparxoo revised Snipi’s business plan, financial model and advised the team during its initial round of funding. Snipi successfully secured funding it’s initial financing round and developed key relationships with company leaders at WordPress and Mozilla Firefox. They have successfully launched their social shopping network.

L1fe–A team of entrepreneurs was preparing to launch pre-made cocktails in China. The founding team hired Sparxoo to guide them through business planning, angel financing and lead brand naming and market entry strategy. The company successfully raised angel investing and launched their products in China under the L1fe brand.

Please see Sparxoo’s full presentation of capabilities (PDF)