Through client experiences and our extended network of experts, we are able to share unique perspectives that advance the conversation. We are developing an online think tank featuring observations on market trends, audience analysis and round tables with influencers.
Through our blog, we have synthesized extensive information to gain deeper insights into cultural trends that are impacting digital and creative communities. We ask provocative questions to learn how business will change in the future, and we share best practices with entrepreneurial communities through our blog. Below we have highlighted our recently published reports on topics ranging from emerging trends to future of media.
Social Media Trend Report (June 2010)
To date, there are over 400 million Facebook users. We should expect there to be more Facebook users than people in North America in the next three months, given Facebook’s current trajectory. New, emerging companies are changing the game led by FourSquare, a a location-based social network with one million users and 20 million “check ins” in its first year.
Mobile Trend Report (May 2010)
Over 42 million people in the US enjoy the incredible tech power in smartphones. Brands need to optimize websites for mobile, develop apps, create mobile marketplaces and advertisers and mobile developers could cash in on an estimated $3.3 trillion mobile market by 2013.
Psychographic Trend Report (March 2010)
All of us are bucketed into lifestyle groups, called psychographics. In our 2010 Psychographic Report, find out what drives adrenaline junkies like Shaun White, the secret pleasures of Indulgents, and the eco-friendly world of Conscious Consumers.
Generation Trend Report (February 2010)
Supre, Jay Jays, Speed Demons, Open Books are just a few key elements of the up-and-coming Generation Z that we examine in our 2010 Generation Trend Report. We segment each generation into common groups, discuss relevant 2010 macro trends, build brand profiles and cast predictions of what to expect in the coming five years in our 2010 Generational Trends.
2010 Market Trend Report (January 2010)
While there is a unifying theme (think sustainability, green, digital communities, crowdsourcing) throughout the 2010 trends, there is also a feeling of restlessness. Wall Street culture is causing a class divide with Main Street and we have seen little of the promised change.
2010 Tech Trends (December 2009)
Imagine a search engine that understands more than your search query, it understands your personality. Or, imagine never leaving your inbox — search, play games, collaborate, work, all in one location. We have examined the emerging and established consumer technologies from the past year to project what we should expect in 2010.
Digital Influence in Social Cause (November 2009)
The Digital Influence in Social Cause Report explores how non-profits are utilizing the web to increase brand visibility, engage new audiences and spark social cause discussions. New entrants, such as Kiva (#3, founded in 2005) and Charity Water (#20, 2006) are gaining momentum by leveraging social technologies to engage and inspire new audiences.
Digital Influence in News and Politics Report (September 2009)
We evaluated over 100 news and politics media outlets (from the New York Times to the Daily Beast to NPR) in a comprehensive study of content, social and multimedia influence. The results crown traditional media while there are a couple of all-digital newcomers making a big splash. (Download the 2009 Digital Influence in News and Politics Report in PDF format)
Best Practices in Executive Leadership (August 2009)
It is of the essence that our business leaders, big and small, take the reigns of our economy and lead the country in an honest, hard-working and innovative direction to emerge from these challenging times more learned and smarter than before. We surveyed industry experts to glean the best practices in each key executive post: chief executive, marketing, financial and operating officer.
2009 Luxury Industry Tends (July 2009)
In our exploration of the luxury industry, we have scoured the web for the most interesting, innovative products leading the latest trends. Resetting the gold standard, the importance of the human touch and our environmental footprint are key concepts we synthesized from industry experts and product bright spots in the affluent market.
Future of Media Technology (May 2009)
Smaller, faster and more engaging. We examine cutting edge products that are pushing the boundaries of what is possible in media technology.
Emerging Trends (April 2009)
Our mainstream trends illustrated today’s innovations. In our emerging trend report, we found cutting edge entrepreneurs paving the future of business through innovative design and features. (Download the Emerging Trend Report in PDF format)
Gen Y Profile (March 2009)
As a part of a deep dive on Generation Y, we explore the eccentricities and differences that make the up-and-coming generation unique, smart and innovative.
Mainstream Trend Report (March 2009)
There have been drastic shifts in the way we do and perceive business and consumer products. We scoured the web to find innovative products and services leading the most current business and cultural trends in mainstream America. (Download the full 2009 Trend Report in PDF format)
